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Digital Marketing Search Engine Optimization

SEO Interview Questions (2022): Fresher/Intern, Experienced & Advanced

SEO Intern/Fresher Interview Questions

Question 1: Which form of redirect/meta tag will transfer the most authority to the directed page?

  1. Canonical Tag
  2. 302 Redirect
  3. 301 Redirect

Question 2: Which on-page element carries the most weight for SEO?

  1. The Meta Keywords Tag
  2. The Title Tag
  3. The Headers (H1, H2, H3….H6)

Question 3: What do the acronyms PA, DA, and PR stand for?

  1. Page Age, Domain Authority, Parked Rename
  2. Page Age, Domain Authority, Page Rank
  3. Page Authority, Domain Authority, Page Rank
  4. Page Age, Domain Authority, Page Reputation

Question 4. What website provides details of search-engine-specific HTML markup that all major engines have agreed upon?

  1. Searchmark.com
  2. Schema.org
  3. Marup.net

Question 5. The number of characters recommended for Title Tag?

  1. 120
  2. 250
  3. 70
  4. 100

Question 6. What is anchor text?

  1. It is the main body of text on a particular web page
  2. The text within the left or top panel of a web page
  3. It is the visible text that is hyperlinked to another page
  4. It is the most prominent text on the page that the search engines use to assign a title to the page

Question 7. Which of the following is a good keywords selection & placement strategy

  1. Targeting 3 or more synonyms of the main keyword
  2. Targeting the highest searched keyword only
  3. Neglecting the highly competitive keywords as there are less chances to rank
  4. Copying all competitor keywords to not miss any ranking opportunities

Question 8. How can meta description tags help with the practice of Search Engine Optimization

  1. Meta descriptions are the least important & should not have much SEO weightage
  2. They help tell search engines which keywords are important
  3. They serve the copy that will entice searchers to click on your website listing
  4. They are just an important ranking factor to not miss on

Question 9. Google is more inclined towards keywords found

  1. In the middle of title tag
  2. At the ending of title tag
  3. In the beginning of title tag
  4. None of the above

Question 10. The canonical tag is used to inform search engines

  1. Which URL to count as the main URL when you have several URLs of the same page
  2. Which page is the homepage of the website
  3. Which pages should not show in search results
  4. None of the above

Question 11. What order represents the best structure for Meta Title tags

  1. Brand Name, Primary Keyword, Followed by Phrase & Secondary Keywords
  2. Primary Keyword, Brand Name, Followed by Phrase & Secondary Keywords
  3. Primary Keyword, Phrase & Secondary Keywords. Brand Name

Question 12. Which of these is not an important metric to consider while link building

  1. Spam Score of the Website
  2. IP of the Website
  3. Domain Authority of the Website
  4. Anchor Text of the Link 
  5. Organic Search Traffic of the Website
  6. None of the above

Question 13. Which of the following link building techniques do search engines tacitly recommend?

  1. Reciprocal link exchange programs.
  2. Viral content creation & promotion.
  3. Renting out pages from trustworthy domains and also positioning web links on them while targeting keywords in the anchor text.
  4. Purchasing web links with proper anchor text from web link networks

Question 14. Which of the following factor(s) is not important when optimizing for Images

  1. File Name of the Image
  2. Alt Text of the Image
  3. Size of the Image
  4. Visual Text within the Image
  5. Image file format (PNG, JPG, WebP)
  6. All of the above are important

Question 15. YMYL stands for Your Money, Your Life

  1. True
  2. False

Question 16. EAT stands for Expertise, Anchor Texts & Trust Factor

  1. True
  2. False

Question 17. It’s better to use Exact Match keywords rather than partial match keywords

  1. True
  2. False

Question 18. You should have one comprehensive page on a topic instead of multiple pages for each variation of a keyword

  1. True
  2. False

Question 19. The best way to use Domain Authority is to

  1. Increase backlinks & aim for higher score
  2. Aim for the Lowest score possible
  3. Use it as a comparative metric between you & your true competitors
  4. Use it as a comparative metric between you & other websites

Question 20. Core Web Vitals are metrics including: 

  1. Page Loading Performance, Ease of Interaction with the Page, Visual Stability of a Page from user’s perspective
  2. FID (First Input Delay), Cumulative Layout Shift (CIF), Largest Contentful Paint (LCP)
  3. All of the above
  4. None of the above

Question 21: Which of the following category doesn’t come under YMYL?

  1. Health
  2. Finance
  3. Education
  4. Fashion
  5. Automobile

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