Years ago, Real Estate companies relied heavily on print media and hoardings to market and advertise their products.
The downside of such traditional advertisements was high prices; and on the top of that, lesser reach on a targeted audience.
So the problem was, how can contemporary real estate businesses further distinguish themselves in a crowded market?
That’s where, digital marketing came as a boon.
As compared to conventional marketing techniques, digital marketing plan for Real Estate businesses has a far bigger potential for impact.
Use the following eight pointers to kickstart your real estate digital marketing plan and achieve the outcomes you want:
1. Create a Quality Website
First thing first – your real estate business will have a hard survival time without digital marketing in this era.
It is essential to establish an official company website with pertinent data on real estate listings and the fundamentals of the business.
Hire a qualified web developer to make a nice, mobile-friendly website that suits your real estate business needs.
As the majority of your potential clients are online browsing, especially on on mobile devices, make sure the you have a website – which is mobile-friendly.
The content of the website is the next thing to be scrutinized. “Content is King,” according to Bill Gates.
Your brand is reflected in the content, so it is crucial to communicate with clients in a straightforward, understandable manner.
This can be done easily if you have a website.
Try to incorporate keywords related to your sector while generating website content so as to make it more Search Engine Optimization (SEO) friendly.
These keywords will help your website rank on the first page of the online search results when a customer searches the website for property listings.
Additionally, you can provide your website with an interactive chat box function.
Since the real estate industry is so heavily focused on people, customer care must be given top priority.
You may engage with customers instantaneously and learn about their needs with the use of live chat boxes.
2. Produce Leads via Advertising
Let’s assume that you have established social media accounts and have been posting regularly about relevant topics. The following stage would be to launch paid marketing initiatives to create leads.
Real estate experts employ lead generation techniques to draw in prospective clients and turn them into buyers.
Using various digital platforms, specific marketing campaigns may be developed and directed at specific target audiences.
- Social Media Marketing: LinkedIn ads can be used to determine whether a potential consumer can afford an opulent property by learning about their career and professional background. You can network with other businesspeople in your field who share a similar background, which will help you gain a thorough understanding of your rivals and the market. Similarly, platforms like Facebook, Instagram & more can be used to target home buying prospects.
- Instagram ads are a powerful tool for promoting visual content. Targeting millennial house buyers, you can design marketing strategies specifically for Instagram that highlight the attractiveness of the property through carousel images and videos.
- Facebook advertising is affordable and lets you construct several, easily manageable campaigns for past, present, and potential clients. Additionally, you can advertise on Facebook to a variety of real estate and property groups.
- Google advertising or Search Marketing: Increasing your website’s rating alone by using SEO tactics would be difficult given how fiercely competitive the real estate industry is.
To increase leads generation, many small and local real estate businesses use Google AdWords to run Search Engine Advertisements (also known as PPC ads).
Search Engine Ads are basically the top 3-4 ads listing you see when you type in a commercial query in search engines.
You can make distinct landing pages with the assistance of a digital marketing, web developer and designer and promote them on the Google search engine by employing a certain set of keywords.
Based on the customers’ location and demographics, a set budget might be assigned to market your adverts.
3. Produce Informative Blog Content
Most of the businesses nowadays have a content marketing plan in place.
In addition to giving your consumers useful information, creating valuable blog posts will enhance your SEO game.
Your website will appear more authoritative and professional with a distinct blog area.
You can mention anything about your business and its sector in the blog entries that will be helpful to your readers.
The major goals of writing blog entries are to offer your clients practical guidance on purchasing or selling real estate, develop a strong SEO strategy, and keep a solid online reputation.
Include pertinent material in the blog entries to keep readers coming back whenever they need to know more about your sector.
Use aesthetically appealing photos, graphs, charts, and videos to enhance the blog’s interactivity.
Additionally, it encourages the user to spend more time on the website.
4. Create an Email Campaign
Email marketing initiatives assist companies in nurturing new prospects and maintaining contact with existing ones.
Email can be used to provide content to customers about the property and your business, such as videos, images, newsletters, blogs, and more.
By keeping tabs on what customers do after sharing the email, business owners can direct the good leads to sales.
You can gain useful details about your email campaign by using a quality email marketing service.
It is possible to track information like email open rates, click-through rates (CTR), and bounce rates and organize the ensuing marketing campaign accordingly.
5. Make Sure you put Time into SEO
Search engine optimization, or SEO, is a crucial tactic that helps generate free traffic from Search Engine like Google.
This Free is also known as Organic Traffic.
Organic Traffic can help generate enormous amount of free and quality leads for your real estate business.
Your website and web pages will rank better on search engine results pages (SERPs) when SEO is done appropriately for pertinent queries.
Although Google and other search engines frequently update their algorithms, it’s essential to continuously work on your SEO.
A fundamental component of SEO that can significantly impact results is keywords.
To incorporate keywords into your SEO plan, be sure to sprinkle high-ranking phrases throughout the content of your website and blog, such as your region and industry.
Other components of an effective SEO strategy include:
- Backlinks: The incoming links to your website from other websites
- Meta Title & Description: The Title & Description shown in Google Search Results for webpages
- Social Media Pages & their authority
- Website Speed
And the most important – Quality & Relevant Content!
Considering how important content is to an effective SEO strategy, be sure to update your blog frequently.
Writing high-value, long-form content frequently may be a smart idea because typically the content that ranks highest on Google is between 1500-2000 words.
6. Nurture Past Prospects via Email
An email nurturing campaign is very useful in engaging with new leads and keeping in touch with old clients regardless of the industry.
A well-rounded campaign should ideally direct prospective customers toward planned activities based on their buyer profiles and prior interactions with you.
However, a client is more likely to open your email and read what you have to say if your content is more pertinent to them.
7. Pay-per-Click Promotions
Realtors trying to create new leads can benefit greatly from using pay-per-click, or PPC, advertising because they only pay when the ad is clicked.
Because they only pay when someone clicks through their ad, PPC is a fantastic digital marketing choice for real estate professionals looking for potential clients who could be interested in what they have to offer.
PPC advertising can frequently be directed toward those who have used Google or another search engine to look up related keywords.
Below are some platforms where you can do PPC marketing:
- Search Engines like Google, Bing
- Social Media Platforms
- PPC for Display Advertisements
- Quora, Twitter & more
8. Organize Virtual Tours – Very Important for Real Estate Businesses
A fantastic piece of content and a successful digital marketing campaign for Real Estate business nowadays is the virtual tour of a home.
These tours allow potential customers to see what a property has to offer them in addition to sharing video content, which helps marketers make money faster than non-video users.
It might be challenging to buy a property, so it’s your responsibility as a real estate professional to make the process as simple as you can for your clients.
Some takeaway tips:
- Utilize actual footage of the house rather than digital illustrations.
- Ensure that the tour’s video is responsive and interactive across all platforms (mobile and desktop)
- Try making the virtual tour user-friendly and in 3D
9. Make Your Real Estate Brand Voice Search-Ready
Although voice search in India is still in its infancy, it is developing steadily.
The fact that Hindi voice search has increased by 400% is even more encouraging.
Because standard keywords are rarely employed while speaking spontaneously, voice search has significant consequences for SEO.
This means that for real estate developers to continue to be visible on digital platforms, they must develop new strategies for being found through voice search results.
10. Understanding Audiences will help you Tailor your Marketing Efforts
Real estate developers need to understand their audience to produce material that homeowners will truly find beneficial.
In India, women will make up over 40% of all Internet users by 2020.
This emphasizes how crucial it is to produce content that appeals to women.
In doing so, it will also be necessary to question long-held stereotypes about gender and interest areas.
Realtors & Developers who have a thorough understanding of their target audiences are better able to produce content that users will find useful.
This is an essential stage in developing a rapport with your audience.
The impact of digital marketing cannot be understated, especially if you are in the Real Estate industry.
Real estate developers will outperform the competition if they have a strong and effective digital marketing plan since prospective homeowners use the Internet to study their possible purchases.
I hope the above comprehensive guide is helpful if you want to enhance your real estate digital marketing game.