Social Media Marketing

How to Earn Money with Instagram? Strategies that Actually Works

Instagram is a massive social media site, however, not many of you may be aware of this platform’s true potential.

As Instagram is rapidly expanding and more people are gravitating toward this platform – it provides a fantastic chance for small influencers to create a following and monetize it.

Anyone can make money with Instagram using the below-mentioned strategies in this blog.

This blog also covers several other important questions such as what is the minimum number of followers that you need to get started, how to approach brands for collaborations, how to make money on Instagram without followers and so on.

Read through this in-depth article & understand how you too can make money using Instagram.

Can you make money from Instagram?

Making money through Instagram has come a long way. Instagram allows you to be compensated by making sponsored posts for brands, and becoming an affiliate by selling the items of other companies.

You can also create a tangible or digital product and sell it, or provide a paid service.

How many followers on Instagram to make money?

You may generate money on Instagram with as few as 1,000 followers. The key is to acquire engaged followers who like, share, and comment on your content.

Even if you manage to get 1,000 engaged followers, the possibility to earn money exists.

With a large enough fan base, companies are prepared to invest in you because of the profitable actions you’ll generate through your account.

How to Make Money on Instagram without Followers?

Send a Direct Message

People will not trust you if your content does not receive likes and comments; you will not be able to make money, and your chances of receiving a response are slim to none.

Greet your followers and express your desire to interact with them. You’ll be getting money on Instagram following this message if you ask them about their lives and family or simply talk to them as friends.

People will say yes and no to your offer; when they say yes, you can email them your affiliate link.

And that’s it – you’ve made money on Instagram if they purchase via your link.

Instagram Shoutout for Sale

Selling Instagram shoutouts is another popular tactic used by Instagrammers and influencers.

You can sell your story space, get paid to like Instagram photos, get paid to make Instagram posts, and so on in addition to selling shoutouts.

There are numerous ways to earn money with Instagram shoutouts.

However, unlike affiliate marketing, these approaches do not generate regular passive income, therefore you must work on them as if they were a job.

Recommended Read: Instagram Shoutout: Post/Story Examples & How to Use

Make Money from Instagram Videos

Posting Instagram Videos is another way to generate money on Instagram. Choose a few brands from the sea of brands available to the market and advertise their product or service by posting Videos.

Using the same model as of YouTube, you could easily make money on Instagram by embedding adverts in your video content.

Your earnings would be determined by the number of views your Instagram video receives. The drawback is that you will only be able to keep 55% of the revenue generated per view, according to Instagram Business.

How to select a niche and approach brands for collaborations?

To choose a niche,

  • Determine your interests – Figure out what exactly would you like to contribute on Instagram.
  • Once you’ve identified your preferences, check for popular Instagram pages for inspiration. For example, if you’re into skincare, start following skincare influencers and understand how they market. This will also provide with some ideas for how to improve your Instagram Page.

For brand collaborations, Influencer marketing is on the rise, thus more firms are looking to engage with micro and nano-influencers.

In terms of specialised and sub-niche influencers, this market is continually changing. Influencer marketing has piqued the interest of a wide range of businesses, from small to large.

To collaborate with a brand, you can either send them an email or message them on Instagram. 

Here are some pointers to keep in mind when approaching brands for collaboration on Insta for monetization:

  • Include your contact information in your biography.
  • Make use of hashtags and geotags
  • Include a call to action
  • Brands should be tagged in your posts.

How can I use Instagram to Make Money?

Through Affiliate Marketing 

One of the methods to make money on Instagram is through affiliate marketing.

As we all know, today’s businesses want to sell their products online, and affiliate marketers may assist them in growing their social media following.

You can join affiliate programmes if you have a sizable number of Instagram followers.

After enrolling in relevant affiliate programmes you wish to promote, you can post links to Instagram and earn a percentage on every sale you make.

Instagram would be one of the finest venue for affiliate promotions due to its huge network of influencers.

Sell Social Media Marketing Services

It’s no secret that Instagram has a high sales potential, therefore more and more firms are turning to it to market their products, reach out to their target audience, and improve sales.

Because competition is increasing, brands must seek professional support if they want to cut through the clutter – and that is one of the major reasons why Social media marketing services are highly considered.

Brands want a variety of social media marketing services, ranging from training and consultation to monthly support.

This implies that social media gurus have a plethora of chances to acquire freelance work and make the most of their Instagram skills.

Make an Online Store & Sell Your Merchandise

You may have noticed large businesses or celebrities advertising their stuff on Instagram.

They have their line of merchandise goods and are active on Instagram.

Instagram now offers an incredible e-commerce option to sell things or merch straight on their site and earn money from Instagram.

Become an Instagram Influencer and sell Sponsored Posts and Shoutouts

To make money on Instagram, you can also offer to cooperate yourself with companies as an influencer and promote their products or services.

Because of the numerous advantages of Influencer marketing, most firms prefer to collaborate with influencers to promote their products through sponsored posts rather than directly paid promotion.

To enhance their revenue, many influencers may mix Instagram postings with various sorts of marketing activities, which commonly include an email list, a Pinterest account, and continuing content on other social media platforms.

Instagram is a Great Place to Sell your Photos

If you enjoy photography, this is an excellent method to sell your work and earn money on Instagram.

Everyone requires high-quality images to be successful. Post your photos with insightful captions, product tags, and hashtags, apply unique watermarks and list the photo’s details to attract possible purchasers.

Investigate the market to see what works best for you.

Recommended Read: How To Sell Paintings Online: Monetizing Your Artistic Talent

Conclusion on Making Money with Insta

Investing time and effort in platforms like Instagram is a long-term investment.

There are numerous inventive ways for anyone to generate money on Instagram, ranging from sponsored posts to social media marketing services. 

Instagram is one of the fastest-growing social media networks with the highest engagement, therefore making money on the platform is simple if you use it correctly.

Frequently Asked Questions about Making Money on Instagram

How do beginners make money on Instagram?

Beginners make money on Instagram through Brand Collaborations. You can collaborate with brands as a content developer to promote their products and services or by promoting Affiliate Links. You may also earn through sponsored Content and online shopping.

Does Instagram pay money for posts?

No, Instagram doesn’t pay money for posts, however, if your profile is engaging enough with good number of following, you can generate money depending on your particular brand of Instagram content, your audience, and your degree of commitment.

Social Media Marketing

Instagram Shoutout: Post/Story Examples & How to Use

Instagram being one of the most popular & widely used social media platform, has an audience for almost every type of business.

Businesses can implement various marketing strategies on this platform for their growth – Influencer marketing, social media ads, viral marketing are just to name a few.

One such popular marketing strategy on Instagram is the “Instagram Shoutout” – that helps businesses gain more exposure on Instagram.

What is an Instagram Shoutout?

An Instagram shoutout, aka IG Shoutout or Insta shoutout, is when one Instagram account tags (mentions) & promotes another Instagram account in posts, stories or both.

Instagram shoutouts basically comes under the umbrella of Influencer marketing – you collaborate with popular Instagram accounts & ask them to endorse/refer to your business via tags/mentions (@YourInstagramAccount).

Shoutouts are very effective & can help you gain tons of followers

Instagram Shoutout Benefits: Why Businesses Should Use it?

  • Gain Followers
  • Increased business reach & thus brand awareness
  • Drive Traffic
  • Increased Brand Authority & Loyalty
  • Generate Sales (Conversion & Leads)

Instagram Shoutout Post Examples

1. IG Shoutout Example 1: An Instagram Influencer Promoting Fitness Products

2. IG Shoutout Example 2: A Page Promoting Mentorship (Make Money Online) Program

3. IG Shoutout Example 3: A Meme Page Promoting a College Event

4. IG Shoutout Example 4: A Meme Page Helping Other Page Gain Followers

5: IG Shoutout Example: An Instagram Page Promoting eCommerce Product

How to Get Instagram Shoutouts?

You can acquire Instagram shoutouts in many ways:

  • Organic Shoutout: It happens when an Instagram user is very happy & satisfied with your product/services & they post about you (or your product/service) with a mention of your Instagram profile in the post caption or story.
  • Paid Shoutout: Paid shoutouts happen when you pay to your shoutout partner on agreed price.
  • Shoutout for Shoutout: This is the barter one; When your Instagram account also has similar number of followers to that of shoutout partner account, and you both agree to give each other a shoutout
  • Shoutout against Freebies: You can ask potential Instagram users to try your product for free & give them a shoutout if they feel the product is good.
  • Shoutout for Commision on Referral Traffic

Getting a shoutout on Instagram is not easy as it seems.

You need to be very picky when it comes to choosing your shoutout partner. The more careful about who you collaborate with, the better benefits you get out of the shoutouts.

Find Compatible Shoutout Pages

To make Instagram shoutouts work for you, checking the compatibility of shoutout partner profile is important.

It simply means to acquire shoutouts from pages whose content is relavant to your business & follower base share similar interests to that of yours.

If you’re a fitness influencer or a business in the fitness/sports niche, then getting a shoutout from an Instagram account in the technology category is worthless.

  • Does the account resonate with your business?
  • Is the account suitable for advertising your products on it?
  • Analyse how many promotional posts are already on their profile & how they have performed.

You can simply use hashtags to find relevant profiles.

Analyse the Shoutout Partner’s Profile

When you’re done shortlisting some relevant & potential Instagram accounts to get a shoutout from, it’s time to analyse their profile to verify if taking a shoutout from this account is worth it or not.

Below are some factors based on which you can analyse the shoutout partner’s profile:

  • Number of followers: The more followers your shoutout partner has, the more they’ll charge you.
  • Engagement: Analyse the number of comments & likes on their posts on average. An Instagram account with 30000+ followers, getting only 100 likes on their posts doesn’t seem appropriate & fruitful.
  • Read Comments: Take some extra time to go through comments received on their posts. Analyse those comments weather they are real or spammy.

It is recommended to choose target shoutout accounts with around 50,000 – 100000 followers. Don’t rush after pages with million of followers since they’ll charge you a lot of money.

Also, keep in mind that sometimes a page with only 20,000 followers can outperform the one with 50,000 followers.

Remember that any page can buy followers, likes & comments, so become a spy & invest some time in analysing weather the target shoutout account is actually real & worth it or not.

Engage & Reach Out to Them

Before you ask for a shoutout partnership, it is ideal to engage with the partner’s profile first so they’ll be familiar with you when you ask for a shoutout.

Add some real value to their account by liking their posts & leaving some comments on them. You can also initiate a meaningful conversation via comments to get noticed. Remember, a little interaction can go a long way!

After some sort of engagements, you can reach out to them directly via Message or Email them (if email id is available).

In the message or email, start with your introduction & tell them you’re looking for paid shoutout opportunitites.

Keep in mind to outreach as many accounts as you can because some of them won’t even bother to reply.

So it’s about the probability – the more you outreach, the higher the shoutout opportunities you’ll find.

Shoutout Details to Discuss with Potential Partners

Before any services your purchase, it’s ideal to discuss a few details that are important in the first place so as to avoid any confusions in future.

Though there aren’t many things to discuss when it comes to buying Instagram shoutouts, a few things you both should be agreed upon are:

  • Shoutout Prices: Instagram shoutout prices depends on the partner’s profile potential. if the partner profile has a lot of active followers with good engagement, it is obvious they’ll charge high. In such cases, try negotiation. If your account also has good number of followers, try doing a S4S
  • Placement Format: Discuss with the shoutout partner what information they’ll publish on the posts. A standard shoutout is caption + link .
  • Payment: Amount and the payment terms, if any.
  • Duration: Usually you’ll get shoutout for 24 hours but you can negotiate for 12 hours if that comes at lower prices
  • Posting Days & Time: There are some industry specific time & days recommended for posting. You can discuss if your shoutout partner agrees to post on specific days & time you decide