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Digital Marketing Product Reviews Resources & Tools

Best Webinar Platforms for 2022 & Beyond

Webinar software systems help people and businesses in many ways, from educating students to advertising and selling at scale.

For your online event, the tool should at the very least assist you in attracting new participants from outside of your current audience.

The online seminar that transforms a lecture into a conversation in the present moment from any location defines the term webinar.

Even when they are not physically present in a similar place where the event or presentation is held, webinars enable sizable groups of participants to participate in online conversations.

When properly implemented, a webinar offers a fun and educational platform for new and current clients that will give knowledge to your target audience.

With the help of webinars, you can get to know your audience better and address any concerns they may have. It’s an excellent approach to developing connections and raising awareness of your brand. It can help promote or demonstrate a product.

The ideal webinar software will differ according to the preferences of each individual.

Here are some free and paid best webinar platforms for 2022

Best Webinar Platforms / Software / Tools for 2022

1. Demio

Demio offers a terrific mix of webinar capabilities & marketing tools to increase lead generation along with no-download webinars for your audience.

Along with HD video streaming, Demio is one of the best webinar tool that comes with a great visual appeal.

All pricing tiers include excellent basic features.

Sophisticated webinar setup, live chat and email support, unlimited webinars, 100 recordings of each webinar, and powerful analytics are some of the benefits it offers.

You can test out all of Demio’s features during a 14-day free trial of its webinar software.

A summary of their paid plans is shown below:

Pricing & Plans

  • Starter Plan: $34 per month for a webinar room that seats 50 people
  • Growth Strategy: a 150-person room costs $69
  • Business Plan: A 500-person room costs $163 per month

Features

  • User Friendly UI with focus on important things
  • The staff prioritizes customization while executing events, and they provide excellent customer service when necessary

2. WebinarNinja

They are thought to be one of the simplest platforms to use and let you start a webinar in under a minute thanks to pre-built thank you and sign-up pages.

Overall, WebinarNinja is an excellent tool for those looking for both sophisticated features and quick webinar creation.

You may create many different sorts of webinars with WebinarNinja, including:

  • Live broadcasting feature: a host who is present to engage the audience.
  • Automated Webinars: On-demand or schedule-based recorded webinars.
  • Webinar Series: A series is a collection of numerous webinars.
  • Hybrid: A hybrid video combines live and recorded content

WebinarNinja Features

  • Live Chat
  • Screen Sharing
  • Drip Campaigns & Email Automation
  • Prebuilt bespoke Signup landing pages – with high conversion rates
  • Analytics Dashboard
  • Data Export from Analytics
  • Poll Options: to conduct numerous polls before, during & after the Webinar

WebinarNinja Pricing

WebinarNinja offers three plans:

  • Basic Plan costs $29 a month: Suitable for Webinars holding upto 50 viewers
  • Pro Plan costs $99 a month: Brings up extra 100 people
  • Plus Plan costs $199 a month:

3. GoToWebinar

With GoToWebinar, you can concentrate solely on expanding your clientele and expanding your business without having to worry about the mess and confusion that comes with webinar organisation.

Simply select the date for your webinar, and the rest will be handled automatically.

Additionally, it introduces you to a range of options that can enhance your webinar experience, such as flexible scheduling and event administration in its entirety.

You have access to several built-in webinar layouts that offer the ideal business setting.

GoToWebinar Features

  • Very strong analytics
  • HD Webinar Video Quality
  • 24/7 customer support
  • Acquisition Tracking to track which channels attracted the most participants
  • GoToMeeting (a web conferencing software) integration
  • Built-in polls & surveys to keep webinar audience engaged & interested
  • Automated recording & sharing of Webinar sessions

4. BlueJeans

BlueJeans is another great Webinar building tool that offers Large Virtual Events and Townhalls, costing around $83/month.

This virtual event platform can be used to host large-scale worldwide events, such as town halls, interactive events, and live broadcasts.

One of the best Webinar software if you do Webinars at a large scale.

BlueJeans Features

  • Cloud based event recording
  • Simple moderator controls for events management
  • Works from any device without downloading app
  • 24*7 assistance, that too on priority
  • You can also Live Stream on Facebook
  • Sophisticated reports post webinars
  • Specifications for audiovisual equipment

BlueJeans Pricing

Monthly prices for BlueJeans Events begin at $83 (when paid annually). This allows for up to 100 attendees, engagement tools, and a two-hour webinar maximum.

BlueJeans is the best option if you intend to hold sizable events, townhalls, and all-hands meetings for a global audience.

5. MyConference

MyConference is another great webinar application.

Its handy scheduling view, which allows you to view several webinars in one location, and its “always-on” webinar room are some of its noteworthy features.

MyConference also enables you to communicate with your audience before, during, and after the webinar.

Although their tool is free for up to 20 participants, if you require more attendees, it becomes highly pricey. For instance, it costs $1,920 a month to entertain up to 5,000 guests.

If you’re seeking a low-cost team collaboration solution to host several webinars for a small audience, this software is recommended.

MyConference Features

  • Video conferencing for teams
  • Screen Sharing
  • White Label products for Brands & Agencies
  • Support for over 16 languages
  • Attendees doesn’t have to download anything to attend the webinar
  • Online Quizzes & Polls

MyConference Pricing

Paid options offer access to more storage and full HD movies and scale according to the number of attendees.

For instance, the monthly cost for 60 guests is $30, for 150 guests it is $51, and for 1,000 it is $250.

6. WorkCast

WorkCast is an easy-to-use webinar platform with a host of useful features that claim to be “designed for marketers.”

WorkCast has got you covered whether you’re producing evergreen content, hosting live or on-demand webinars, or doing a combination of all three.

To host, participate in, or present at webinars, no downloads or plugins are necessary.

Simulative webinars are a choice that combines pre-recorded video with a live Q&A session or presentation – all the advantages of viewer interaction without the hassle of setting up a live webinar.

7. WebinarJam

WebinarJam is an easy-to-use Webinar software which is particularly good at product sales.

Pop-up CTAs that show during the webinar make it simple for attendees to make a purchase and are a handy feature of WebinarJam.

WebinarJam Features

  • Trial for 14 days for only $1
  • You can replay your webinar exactly with “Replica Replays”; for instance, attendee remarks will display at the same moment on the replay as they did on the original.
  • Up to six presenters and 5,000 live participants are permitted under the enterprise plan.
  • User-friendly and speedy CTA pop-ups are also available

WebinarJam Pricing

  • Basic plan for 500 attendees costs $499 per year
  • Professional Plan for 2,000 attendees costs $699 annually
  • Enterprise plan costs $999 per year for 5,000 attendees

8. Intermedia AnyMeeting

With affordable pricing and access to all the basic webinar capabilities, AnyMeeting is a great choice for small gatherings.

But it’s not suited for big occasions.

Intermedia AnyMeeting Features

  • Upto 20 people can attend for free
  • HD streaming & recordings of Webinars
  • Available in 16 languages

9. Zoom

Online meetings have come to be known as Zoom meetings.

With Zoom, you can also run a webinar.

It’s free if it lasts under 40 minutes and has 100 participants, and you receive a lot of engagement features and marketing capabilities that other free webinar solutions lack.

Zoom Features

  • Live chat, screen sharing, and other interactive features to cultivate contacts
  • Cloud based backup
  • Automated surveys post Webinar completion to collect session feedback

10. Livestorm

Livestorm is a fantastic webinar platform that works wonders for selling and showing off products.

There are no restrictions on the webinar’s duration. You can access it from laptops and mobile phones both.

Their automated and on-demand webinars are most effective for video podcast interviews, staff onboarding, and online courses.

Email logistics is another area where this webinar tool shines out since you can send marketing emails, automate them, check email status, and personalise them.

Additionally, this webinar tool takes seriously the protection of your data.

Livestorm Features

  • Excellent for 1:1 meetings and product demonstrations to qualify leads and enhance your sales process
  • Integrate and analyse video meetings and webinars
  • With webinar sequences, a high level of automation is offered
  • Provides thorough, multilingual customer care
  • It has functions like screen sharing, one-click invitations, the ability to embed registration forms, and more
  • A freemium plan with necessary functionality is available from Livestorm

Livestorm features are excellent along with great video quality.

The best part is, it is compared to how simple PowerPoint is to use.

In the blog above, there are several types of free webinar software you might use to stay afloat during these tough times.

You should be able to choose the solution that best suits your needs by looking through our list of available options.

FAQs

1. Can you make money with webinars?

People have the option to buy your product or service and advance their learning. People will buy your goods live if you properly promoted your webinar, educate your audience, and gave a compelling sell.

2. Does Google have webinar platforms?

A platform for creating webinars, online meetings, web conferences, video conferences, and virtual events is called Business Hangouts.

3. Can I do a webinar on YouTube?

From your desktop, participate in a meeting or webinar live.
Select the YouTube channel you want to stream to after logging in.

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Digital Marketing

Digital Marketing Strategies for Real Estate Businesses

Years ago, Real Estate companies relied heavily on print media and hoardings to market and advertise their products.

The downside of such traditional advertisements was high prices; and on the top of that, lesser reach on a targeted audience.

So the problem was, how can contemporary real estate businesses further distinguish themselves in a crowded market?

That’s where, digital marketing came as a boon.

As compared to conventional marketing techniques, digital marketing plan for Real Estate businesses has a far bigger potential for impact.

Use the following eight pointers to kickstart your real estate digital marketing plan and achieve the outcomes you want:

1. Create a Quality Website

First thing first – your real estate business will have a hard survival time without digital marketing in this era.

It is essential to establish an official company website with pertinent data on real estate listings and the fundamentals of the business.

Hire a qualified web developer to make a nice, mobile-friendly website that suits your real estate business needs.

As the majority of your potential clients are online browsing, especially on on mobile devices, make sure the you have a website – which is mobile-friendly.

The content of the website is the next thing to be scrutinized. “Content is King,” according to Bill Gates.

Your brand is reflected in the content, so it is crucial to communicate with clients in a straightforward, understandable manner.

This can be done easily if you have a website.

Try to incorporate keywords related to your sector while generating website content so as to make it more Search Engine Optimization (SEO) friendly.

These keywords will help your website rank on the first page of the online search results when a customer searches the website for property listings.

Additionally, you can provide your website with an interactive chat box function.

Since the real estate industry is so heavily focused on people, customer care must be given top priority.

You may engage with customers instantaneously and learn about their needs with the use of live chat boxes.

2. Produce Leads via Advertising

Let’s assume that you have established social media accounts and have been posting regularly about relevant topics. The following stage would be to launch paid marketing initiatives to create leads.

Real estate experts employ lead generation techniques to draw in prospective clients and turn them into buyers.

Using various digital platforms, specific marketing campaigns may be developed and directed at specific target audiences.

  • Social Media Marketing: LinkedIn ads can be used to determine whether a potential consumer can afford an opulent property by learning about their career and professional background. You can network with other businesspeople in your field who share a similar background, which will help you gain a thorough understanding of your rivals and the market. Similarly, platforms like Facebook, Instagram & more can be used to target home buying prospects.
  • Instagram ads are a powerful tool for promoting visual content. Targeting millennial house buyers, you can design marketing strategies specifically for Instagram that highlight the attractiveness of the property through carousel images and videos.
  • Facebook advertising is affordable and lets you construct several, easily manageable campaigns for past, present, and potential clients. Additionally, you can advertise on Facebook to a variety of real estate and property groups.
  • Google advertising or Search Marketing: Increasing your website’s rating alone by using SEO tactics would be difficult given how fiercely competitive the real estate industry is.

To increase leads generation, many small and local real estate businesses use Google AdWords to run Search Engine Advertisements (also known as PPC ads).

Search Engine Ads are basically the top 3-4 ads listing you see when you type in a commercial query in search engines.

You can make distinct landing pages with the assistance of a digital marketing, web developer and designer and promote them on the Google search engine by employing a certain set of keywords.

Based on the customers’ location and demographics, a set budget might be assigned to market your adverts.

3. Produce Informative Blog Content

Most of the businesses nowadays have a content marketing plan in place.

In addition to giving your consumers useful information, creating valuable blog posts will enhance your SEO game.

Your website will appear more authoritative and professional with a distinct blog area.

You can mention anything about your business and its sector in the blog entries that will be helpful to your readers.

The major goals of writing blog entries are to offer your clients practical guidance on purchasing or selling real estate, develop a strong SEO strategy, and keep a solid online reputation.

Include pertinent material in the blog entries to keep readers coming back whenever they need to know more about your sector.

Use aesthetically appealing photos, graphs, charts, and videos to enhance the blog’s interactivity.

Additionally, it encourages the user to spend more time on the website.

4. Create an Email Campaign

Email marketing initiatives assist companies in nurturing new prospects and maintaining contact with existing ones.

Email can be used to provide content to customers about the property and your business, such as videos, images, newsletters, blogs, and more.

By keeping tabs on what customers do after sharing the email, business owners can direct the good leads to sales.

You can gain useful details about your email campaign by using a quality email marketing service.

It is possible to track information like email open rates, click-through rates (CTR), and bounce rates and organize the ensuing marketing campaign accordingly.

5. Make Sure you put Time into SEO

Search engine optimization, or SEO, is a crucial tactic that helps generate free traffic from Search Engine like Google.

This Free is also known as Organic Traffic.

Organic Traffic can help generate enormous amount of free and quality leads for your real estate business.

Your website and web pages will rank better on search engine results pages (SERPs) when SEO is done appropriately for pertinent queries.

Although Google and other search engines frequently update their algorithms, it’s essential to continuously work on your SEO.

A fundamental component of SEO that can significantly impact results is keywords.

To incorporate keywords into your SEO plan, be sure to sprinkle high-ranking phrases throughout the content of your website and blog, such as your region and industry.

Other components of an effective SEO strategy include:

  • Backlinks: The incoming links to your website from other websites
  • Meta Title & Description: The Title & Description shown in Google Search Results for webpages
  • Social Media Pages & their authority
  • Website Speed

And the most important – Quality & Relevant Content!

Considering how important content is to an effective SEO strategy, be sure to update your blog frequently.

Writing high-value, long-form content frequently may be a smart idea because typically the content that ranks highest on Google is between 1500-2000 words.

6. Nurture Past Prospects via Email

An email nurturing campaign is very useful in engaging with new leads and keeping in touch with old clients regardless of the industry.

A well-rounded campaign should ideally direct prospective customers toward planned activities based on their buyer profiles and prior interactions with you.

However, a client is more likely to open your email and read what you have to say if your content is more pertinent to them.

7. Pay-per-Click Promotions

Realtors trying to create new leads can benefit greatly from using pay-per-click, or PPC, advertising because they only pay when the ad is clicked.

Because they only pay when someone clicks through their ad, PPC is a fantastic digital marketing choice for real estate professionals looking for potential clients who could be interested in what they have to offer.

PPC advertising can frequently be directed toward those who have used Google or another search engine to look up related keywords.

Below are some platforms where you can do PPC marketing:

  • Search Engines like Google, Bing
  • Social Media Platforms
  • PPC for Display Advertisements
  • Quora, Twitter & more

8. Organize Virtual Tours – Very Important for Real Estate Businesses

A fantastic piece of content and a successful digital marketing campaign for Real Estate business nowadays is the virtual tour of a home.

These tours allow potential customers to see what a property has to offer them in addition to sharing video content, which helps marketers make money faster than non-video users.

It might be challenging to buy a property, so it’s your responsibility as a real estate professional to make the process as simple as you can for your clients.

Some takeaway tips:

  • Utilize actual footage of the house rather than digital illustrations.
  • Ensure that the tour’s video is responsive and interactive across all platforms (mobile and desktop)
  • Try making the virtual tour user-friendly and in 3D

9. Make Your Real Estate Brand Voice Search-Ready

Although voice search in India is still in its infancy, it is developing steadily.

The fact that Hindi voice search has increased by 400% is even more encouraging.

Because standard keywords are rarely employed while speaking spontaneously, voice search has significant consequences for SEO.

This means that for real estate developers to continue to be visible on digital platforms, they must develop new strategies for being found through voice search results.

10. Understanding Audiences will help you Tailor your Marketing Efforts

Real estate developers need to understand their audience to produce material that homeowners will truly find beneficial.

In India, women will make up over 40% of all Internet users by 2020.

This emphasizes how crucial it is to produce content that appeals to women.

In doing so, it will also be necessary to question long-held stereotypes about gender and interest areas.

Realtors & Developers who have a thorough understanding of their target audiences are better able to produce content that users will find useful.

This is an essential stage in developing a rapport with your audience.

Conclusion

The impact of digital marketing cannot be understated, especially if you are in the Real Estate industry.

Real estate developers will outperform the competition if they have a strong and effective digital marketing plan since prospective homeowners use the Internet to study their possible purchases.

I hope the above comprehensive guide is helpful if you want to enhance your real estate digital marketing game.

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Blogging Digital Marketing Product Reviews Resources & Tools

Best Grammar Checker Tools (Free/Paid): Features, Pricing, Benefits

I understand it can be difficult for many to choose the best free grammar checker tool from pool of grammar checking tools in the market.

And using a grammar checker tool is important because you cannot possibly review emails, lengthy blog entries, social media postings, documents, and other items manually, while also looking for grammatical faults in each one.

Worst is the case when you already have other hectic & prioritized tasks than checking grammar.

Whichever be the case, you might need the best grammar-checking tool for your particular requirements at any point of time.

Because more than you may realize, poor language and spelling can harm your reputation as well as that of your company.

So here I am today with a compiled list of awesome grammar checking tools to aid your writing ability & provide you/your business an error-free writing – which is of course, quintessential.

Why do you Need Grammar Checking Tools?

With the increase in demand of content, the demand for strong writing abilities has also grown.

Additionally, informative, accurate & precise information is required everywhere – on websites, social media platforms, and other online portals.

To draw readers in & keep them interested, strong writing flair becomes mandatory.

Below are some reasons that indicates the strong requirement of grammar checker tools:

  • The faults are rationally examined by a grammar checker tool. For instance, if it determines that the word you wrote is not what you intended to use, it can analyze the sentence and flag it as incorrect.
  • Grammar checking tools not only check grammatical errors, but also recommend alternative terms that are better suited for a certain statement or when you use a word repeatedly in your work. This way the application also helps expanding your vocabulary.
  • The thorough grammar checking ability of tools can re-arrange your phrases to make them clearer to understand and can also propose modifiers and adjectives – which are great to use.

Let’s now look at some of the best Grammar checking tools in the market:

Best Grammar Checkers Tools

1. ProWritingAid

For anyone – from businesses, writers, content creators to student, ProWritingAid is an online grammar and style editor tool that not only enables you to swiftly correct punctuation, grammatical, and spelling issues, but also helps improve your word choice.

Not only this, ProWritingAid also offers thorough reports that are sure to enhance your writing abilities.

Why ProWritingAid?

This application can be integrated with some of the most popular platforms like Google Docs, Gmail, and even WordPress – so you can use it regularly to check for grammatical errors.

ProWritingAid also provides in-app explanations, recommendations, quizzes, videos, and articles to aid with the on-the-go improvement of your writing abilities.

The majority of web browsers & softwares like Microsoft Word, Microsoft Outlook, all can be integrated with ProWritingAid.

On the top of everything, ProWritingAid also have a desktop application for Windows and Mac.

ProWritingAid Features

  • Grammar and spelling check
  • Support for Mac and Windows
  • Browser add-ons and third-party integration with popular/latest apps
  • Writing reports, far better than any other tool
  • Suggestions to enhance the strength and clarity in everything you write
  • Detects plagiarism
  • Checks for consistency in capitalization, hyphenation, and spelling

Plans and Prices

ProWritingAid has three plans – Free, Premium, and Premium Plus.

The basic plan is free of charge and

  • $20 for monthly premium cost
  • $24 for monthly premium plus package
  • $6 a month for single user

2. Linguix

Linguix is another popular tool that evaluates your writing for mistakes and offers advice for the finest grammar, punctuation, and writing style based on the context.

Why Linguix?

With over 2700+ complex corrections that cover thousands of issues from grammar to style, the tool is more than just a spell checker.

To help you improve the readability and presentation of your professional emails, as well as academic and personal projects, Linguix provides thorough explanations for common problems.

Linguix web app has a private mode for modifying private information. This mode allows you to edit the document, but as soon as the document is saved, all of your modifications are lost.

The browser add-on assists in correcting writing errors across the web, including in Google Docs, email, specialist content production programmes, chat services, and many other places.

Linguix Features

  • Linguix Software checks spelling, grammar, and style as well
  • Also works as a paraphrasing tool to improve and rework your sentences
  • For quicker authoring, Linguix offers content templates and snippets
  • User-level and company-level insights are also available
  • Advanced comprehension and readability ratings
  • Integration of third-party tools and browser extensions
  • A team management dashboard for businesses

Linguix Plans & Prices

There are three versions of Linguix – the Free Premium Trial, the Premium version, and the Business package.

  • The basic plan is of no cost
  • $8 monthly for the premium plan
  • Upon request, Team Price can be fixed

3. Ginger

Ginger is another quality grammar checking tool in my list – thanks to its grammar checking, punctuation, and spelling facilities.

The grammar and spell checker system that Ginger offers, enables you to write more effectively, precisely and quickly.

Why Ginger?

In addition to grammar checking functionality, Ginger offers several extra functions such as text reader, sentence rephrasing, dictionary, a translator with over 50 languages, and a feature to help you become more fluent in English!

Ginger comes in desktop application for Windows and Mac, as well as mobile applications for Android and iOS.

The free version also allows you to use browser add-on, definitions, and translations in 40 different languages, but it only enables 14 checks per month.

Ginger’s absence of plagiarism detector is a major drawback. In addition, the reporting is quite scanty in comparison to its rivals.

Ginger is compatible with applications like Outlook, Microsoft Word, and PowerPoint and can be downloaded immediately into Chrome or Safari.

Ginger Features

  • Ginger is a reliable tool for checking grammar and spelling
  • Ginger excels at editing and correcting as you type
  • With Ginger, sentences can rephrased to improve your writing style
  • Browser add-ons and third-party integration options available
  • Ginger supports 60 different languages
  • Ginger also offers practice sessions that are specifically tailored to your writing

Ginger Plans and Prices

Ginger offers a premium version in addition to a free plan with some restrictions.

The Free offer is without charge.

4. LanguageTool

Next grammar checking tool in my list is the LanguageTool, which is an “Open Source programme” developed by a group of language aficionados and software professionals.

LanguageTool is a distinctive online grammar checker simply because it is driven by open-source software.

Why LanguageTool?

Language Tool has a simple interface that makes it quite simple to use, and its grammar checker is quite precise.

The capability of this programme to be downloaded for offline use is one of its key benefits.

This tool comes with an ability to check grammar mistakes in a variety of languages, including Asturian, Catalan, Dutch, English, Esperanto, French, German, Italian, Japanese, Persian, Tamil, and many more – which is definitely another fantastic feature to leverage.

LanguageTool Features

  • LanguageTool is a perfect fit for proofreading – that includes an intuitive spell and grammar check
  • Corrects grammatical mistakes in numerous languages
  • More than 1,700 patterns are used in the proofreading engine’s error detection
  • Supports more than 20 languages – and translation as well in these
  • Browser add-ons and seamless third party integrations available
  • The ability to spot errors that other platforms of similar nature miss

LanguageTool Plans and Prices

Since it is an open source programme, a free plan with limited restrictions is available.

It also has a premium plan is costing as low as $4.92 a month – Hurray!

5. OutWrite

With the help of sophisticated grammar, spelling, and rephrasing suggestions, this AI-powered grammar and plagiarism checking application can undoubtedly help you write much better.

While there isn’t desktop software; it is only accessible online as a web app, allowing you to log in from any browser.

Outwrite provides a mobile app as well that is presently only accessible for iOS and includes extensions for Google Docs, Microsoft Word, and Chrome.

Why OutWrite?

The AI Eloquence Engine is one of the best aspects of Outwrite. It examines your content and makes suggestions on how to make it better by removing incorrect words, streamlining phrases, and minimizing passive voice.

A very effective plagiarism checker with a monthly check limit of 50 is also included in the Pro plan of OutWrite.

Users can check for plagiarism, improve their writing, and fix grammar errors in a variety of languages.

OutWrite Features

  • AI-driven proofreading software – OutWrite uses GradeProof’s Eloquence Engine to increase the writing’s fluidity, effectiveness, and clarity
  • With OutWrite, you can keep a track of writing data such as grade level, word count, readability & more
  • The absence of plagiarism guarantees the uniqueness of your paper

OutWrite Plans & Prices

Outwrite has three plans – Teams, Pro, and Essential.

The Pro package is $9.95 a month & $7.95 per month, per user, for the team’s plan.

The Basic plan is Free with limitations.

6. Writer

Just like the human writes, The “writer” tool goes beyond the scope of regular grammatical checking.

Compared to other writing assistants, the Writer does more content checks in addition to the fundamentals of grammar, punctuation, and tone.

Why Writer?

“Writer” has the capacity & capability to write better for work, to use the appropriate tone, writing style, and vocabulary for your audience.

Additionally, the “Writer” tool examines the content for your firm for prejudice, bias in writing style, readability, approachability, and conciseness.

This “Writer” tool is quickly overtaking editors as the primary writing support for businesses.

“Writer” Features

  • Grammar and punctuation checker
  • Check for inclusiveness and plagiarism
  • Conjugations of verbs
  • Single-click editing option
  • Language and readability check
  • Editor for grammar and spelling

“Writer” Plans & Prices

“Writer” offers a simple in-browser grammar checker without any cost.

The basic plan costs $11 per month, allowing you to to use the premium features and tools, and you can add more users for the same fee each.

7. Zoho Writer

An excellent online tool for testing spelling, punctuation, and style concerns is the Zoho Writer.

There are tons of fantastic features in this free grammar checking tool.

Why Zoho Writer?

Zoho Writer offers intelligent suggestions supported by machine learning, such as context-aware suggestions (such as effect/affect), subject-verb agreement, redundancy, and highlighting punctuation errors – that you’ll definitely notice after using this tool.

The intelligent writing helper in Zoho Writer keeps track of your use of adverbs, clichés, and passive language.

Making flawless papers and files for your business is easy with the sophisticated word processor Zoho Writer.

Zoho Writer Features

  • Correction of word choices
  • Writing assistant with AI
  • Analysis of readability
  • Index Flesch-Kincaid
  • Improves the quality of writing
  • Check your spelling and usage
  • Run-on sentences and polysyllabic words detection

Zoho Writer Plans & Pricing

Zoho Writer is available without charge, Cheers!

8. Virtual Writing Tutor

You may create a cover letter, have essays reviewed, practice IELTS tests, and more with the free online tool “Virtual Writing Tutor”.

Why Virtual Writing Tutor?

There are numerous editing choices available when using Virtual Writing Tutor as a grammar checker (even though the design looks pretty basic).

To check your grammar, punctuation, spelling, paraphrasing, and vocabulary, you should definitely utilize the Virtual Writing Tutor.

You will enjoy the built-in word count checker and target structure analyzer if you have recently started a blog.

Virtual Writing Tutor Features

  • Vocabulary-checking software
  • Vocabulary checker for academic and casual use
  • Checker for cliches and strong words
  • Error-correcting algorithm
  • Word counter & Grammar checking API also available
  • Sentence checker
  • Responsive Design
  • Telephone and ticket-based support

Conclusion on Top Grammar Checking Tools in the Market

The process of editing written material is very difficult and that’s where using a grammar checker tool to make your writing better becomes essential.

However, it is still advised to improve your writing abilities through academic study.

The accuracy and quality of the information are significantly impacted by grammar checking.

A perfect grammar checker ensures that your work is free of all grammatical mistakes.

Some software includes it, but if not, you can buy grammar checkers separately.

How Grammar Checker Tool Works?

The correct spellings and frequent mistakes are already stored in the database of grammar checker tools.

When you use incorrect sentence construction, the grammar checker software alerts you.

Most often, an amusing arrangement of your poor grammar usage ends up aiding you in fixing all of your punctuation mistakes when you use a tool.

I’ve tried my best possible efforts to list the best grammar checking tools in the article above.

Some FAQs on Grammar Checking Tools

Q1. Is there a better grammar checker than Grammarly?

The finest solutions are LanguageTool & Reverso for people who want to perform translations and error checks in several languages.

ProWritingAid, WhiteSmoke, and Ginger are the top Grammarly alternatives for users that require additional capabilities.

Q2. Is Ginger grammar checker free?

Yes, users of Ginger’s Free version can visit the site without charge for a limited time each week.

When the weekly limit is reached, Ginger continues to provide misspelt word fixes, but you must manually enter the new word.

Q3. Is ProWritingAid better than Grammarly?

Although ProWritingAid is an excellent tool, Grammarly is faster.

Grammarly does this instantly, whereas it takes a few seconds to scan, document, and generate a report.

Additionally to desktop applications for Mac and Windows, ProWritingAid Premium provides add-ons for Chrome and Safari.

Categories
Digital Marketing

Digital Marketing Strategies for Small Business

The world of digital marketing is dynamic and ever-changing. Its rapid evolution over the previous two years has been demonstrated. Although there have been several new marketing trends, it might not be feasible for your small business to implement all of these marketing techniques.

Having a good online presence for your brand is crucial regardless of whether you’re starting a new business or currently have one. Numerous channels available for online marketing, or digital marketing as it is more commonly called, cover every facet of online advertising, from content development to distribution and sales.

You’ll discover the top 10 digital marketing tactics in this article that small businesses may employ to increase their online presence.

Importance of Digital Marketing for Small Businesses

Digital marketing is innovative and aids in trend-spotting. While some small businesses are already engaged in digital marketing, others continue to put it off for several reasons, including a lack of resources, a lack of expertise, or a preference for sticking to a single form of advertising.

Others think that since they run a small company, they just require a manageable number of clients. This strategy is inappropriate and could impede their development.

Do you still fail to recognize the advantages of digital marketing? While you read the full justifications for why digital marketing is crucial, you’d better get started.

Provides Every Firm with a Fair Chance

Because digital marketing gives every firm an equal chance to succeed, you can watch your small business expand.

It is not a tactic that is exclusive to large organizations or multinational businesses. With the aid of digital marketing, small businesses can genuinely grow their operations. They can compete well with long-standing companies.

Additionally, small businesses can fully utilize digital marketing by interacting with clientele on various platforms.

The Most Economical Marketing Strategy

Digital marketing doesn’t demand big financial outlays. Small businesses can identify effective digital channels that don’t cost a lot of money.

As a result, digital marketing emerges as a glimmer of light for small firms.

Increases Sales

A productive digital marketing plan increases conversions. Increased conversion rates also result in higher revenue.

Compared to businesses that don’t use social media marketing, social media-using businesses bring in higher revenue.

Additionally, email marketing gets a lot of responses. A high reaction is generated and, as a result, the revenue is impacted when content marketing and other marketing methods are combined.

Selecting the Appropriate Audience

Digital marketing’s advantage over traditional marketing is due in part to its ability to target a particular market.

Results-oriented interactions are had with the target audience. They aid in achieving set objectives.

A certain person can be aimed at directly with email marketing.

Digital marketing is therefore thought to be the most individualised.

Provides Measurable Outcomes

Results for every digital marketing platform may be simply measured with the aid of specialised tools. You can use this to assess performance and assist in decision-making.

Some Effective Digital Marketing Strategies That Small Business Can Leverage

Know your Target Market

Larger businesses may be able to reach a broad audience, but “the riches are in the niches” is a saying for a reason.

You’ll have the most influence as a small business in a niche.

Additionally, you must comprehend the difficulties, issues, precipitating events, and objectives of your target market to build a niche and attract customers within it.

  • What is driving people to choose a product to buy?
  • How will it appear if they are successful?

Understanding these factors will enable you to create communications that connect with listeners and persuasively supports your solution.

Start by considering who you want to collaborate with and your current clients. Next, develop a buyer persona.

Do More of What is Effective

Once your efforts are up and running and you’ve tried a few different things, pay attention to the statistics.

You can learn what’s working from this. It’s a smart idea to increase your reliance on tested revenue-generating strategies as you scale.

To Control your Online Presence, Build a Website

One of the most significant things you can build for your small business is a professional-looking website. Here, you will describe your company’s background, services, location, and methods for contacting you.

It is a channel you will always own and it offers the capacity to send traffic from advertising and other marketing initiatives in addition to being a location to send organic traffic.

Likewise, your website is more than just a static brochure. By learning how to convert traffic and turn it into a 24-hour salesperson, you can create them into leads.

Configure Google My Business

A quick initial step to assisting prospective clients in finding your business is to create a free Google My Business profile.

The process of adding your company’s contact details, operating hours, images, and list of services just takes a few minutes.

You can create a Google business profile without a storefront, which is an additional benefit.

You may also access analytics from your profile to learn more about how customers interact with your company.

You may also read client reviews, reply to them, and find out what search terms led them to your business page.

Also Read: Google My Business Optimization

Advertise your Small Business

You should invest in short-term strategies as a small business because organic traffic takes time to develop. Pay-to-play strategies that target customers with high intent are excellent for achieving quick victories that help launch other goals.

If you are aware that your target market is looking for your product or service online, Google Ads are ideal.

If not, you might think about using social media advertisements.

The buying intent of users on social media is lower, but you can still pique their attention with properly targeted ads and a sufficient number of impressions.

To Generate & Nurture leads, use Email Marketing

The mere fact that you turned website visitors into leads doesn’t indicate that those leads are currently prepared to make a purchase. It’s crucial to stay on their minds and lead them closer to making a purchase.

Your marketing toolkit must include email marketing. Millennials prefer email contacts from companies.

This approach is a simple, cost-free, and scalable way to interact with both potential and current clients. Try emailing newsletters and other promotions to your database once you have an email marketing platform in place.

Small business owners don’t typically have a lot of spare time to dedicate to digital marketing, so use marketing automation to make your life even simpler.

Utilize Analytics Tools to Monitor your Website

There are many free tools and services to assist you to get started if you’ve never created a website before and aren’t familiar with the technical aspects. Make sure to use these tools while building your website so you can easily track who is visiting it.

Look into Potential Keywords

The study of buyer personas is expanded upon through keyword research.

Using the profiles, you’ve developed; you may look for the best keywords for your brand.

Then, using a tool like KW Finder, you can look for keywords that are relevant to your target market.

You can then conduct some on-page SEO analysis and optimization. Here, you should place those keywords on your website in the appropriate spots, such as the meta-description, page titles, and H1 tags.

Write Blog Posts that are Well Optimized

In terms of your search engine ranking, content and blogging are crucial.

The more frequently your target keywords occur in your valuable and high-quality content, the more probable it is that you will show up in search results.

Blogging is a fantastic approach to establishing yourself as an authority on your subject, good, or service.

Make certain that you write with SEO in mind.

Create an Email Marketing Plan

When you begin producing consistent content and developing landing pages, you should share these with the customers who appear most interested in knowing more about your offering.

Develop an email marketing plan as a result.

While you should take care to avoid spamming individuals who subscribe to your email list, you should send just enough to keep your prospects informed and interested.

Key Takeaway

Traditional marketing strategies are used by a lot of startups and small businesses, but they provide relatively slow results and can only reach local clients.

However, compared to potential customers who are targeted locally, the group of potential customers found online is relatively quite large.

Small businesses may reach a wide audience with internet marketing. A cost-effective strategy to enhance your organization is through digital marketing. Therefore, it makes sense for small businesses to make use of digital marketing’s potential and advance in their industry.

Some FAQ’S

What is digital marketing and its importance?

The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel

Why Digital Marketing is important for small businesses?

Small businesses can better target their ideal clients by understanding the online behaviours of their customers with the aid of effective digital marketing. It uses thorough market research to guide the following course of action.

Also Read: Digital Marketing Strategies for Real Estate Businesses

Categories
Digital Marketing Search Engine Optimization

SEO Interview Questions (2022): Fresher/Intern, Experienced & Advanced

SEO Intern/Fresher Interview Questions

Question 1: Which form of redirect/meta tag will transfer the most authority to the directed page?

  1. Canonical Tag
  2. 302 Redirect
  3. 301 Redirect

Question 2: Which on-page element carries the most weight for SEO?

  1. The Meta Keywords Tag
  2. The Title Tag
  3. The Headers (H1, H2, H3….H6)

Question 3: What do the acronyms PA, DA, and PR stand for?

  1. Page Age, Domain Authority, Parked Rename
  2. Page Age, Domain Authority, Page Rank
  3. Page Authority, Domain Authority, Page Rank
  4. Page Age, Domain Authority, Page Reputation

Question 4. What website provides details of search-engine-specific HTML markup that all major engines have agreed upon?

  1. Searchmark.com
  2. Schema.org
  3. Marup.net

Question 5. The number of characters recommended for Title Tag?

  1. 120
  2. 250
  3. 70
  4. 100

Question 6. What is anchor text?

  1. It is the main body of text on a particular web page
  2. The text within the left or top panel of a web page
  3. It is the visible text that is hyperlinked to another page
  4. It is the most prominent text on the page that the search engines use to assign a title to the page

Question 7. Which of the following is a good keywords selection & placement strategy

  1. Targeting 3 or more synonyms of the main keyword
  2. Targeting the highest searched keyword only
  3. Neglecting the highly competitive keywords as there are less chances to rank
  4. Copying all competitor keywords to not miss any ranking opportunities

Question 8. How can meta description tags help with the practice of Search Engine Optimization

  1. Meta descriptions are the least important & should not have much SEO weightage
  2. They help tell search engines which keywords are important
  3. They serve the copy that will entice searchers to click on your website listing
  4. They are just an important ranking factor to not miss on

Question 9. Google is more inclined towards keywords found

  1. In the middle of title tag
  2. At the ending of title tag
  3. In the beginning of title tag
  4. None of the above

Question 10. The canonical tag is used to inform search engines

  1. Which URL to count as the main URL when you have several URLs of the same page
  2. Which page is the homepage of the website
  3. Which pages should not show in search results
  4. None of the above

Question 11. What order represents the best structure for Meta Title tags

  1. Brand Name, Primary Keyword, Followed by Phrase & Secondary Keywords
  2. Primary Keyword, Brand Name, Followed by Phrase & Secondary Keywords
  3. Primary Keyword, Phrase & Secondary Keywords. Brand Name

Question 12. Which of these is not an important metric to consider while link building

  1. Spam Score of the Website
  2. IP of the Website
  3. Domain Authority of the Website
  4. Anchor Text of the Link 
  5. Organic Search Traffic of the Website
  6. None of the above

Question 13. Which of the following link building techniques do search engines tacitly recommend?

  1. Reciprocal link exchange programs.
  2. Viral content creation & promotion.
  3. Renting out pages from trustworthy domains and also positioning web links on them while targeting keywords in the anchor text.
  4. Purchasing web links with proper anchor text from web link networks

Question 14. Which of the following factor(s) is not important when optimizing for Images

  1. File Name of the Image
  2. Alt Text of the Image
  3. Size of the Image
  4. Visual Text within the Image
  5. Image file format (PNG, JPG, WebP)
  6. All of the above are important

Question 15. YMYL stands for Your Money, Your Life

  1. True
  2. False

Question 16. EAT stands for Expertise, Anchor Texts & Trust Factor

  1. True
  2. False

Question 17. It’s better to use Exact Match keywords rather than partial match keywords

  1. True
  2. False

Question 18. You should have one comprehensive page on a topic instead of multiple pages for each variation of a keyword

  1. True
  2. False

Question 19. The best way to use Domain Authority is to

  1. Increase backlinks & aim for higher score
  2. Aim for the Lowest score possible
  3. Use it as a comparative metric between you & your true competitors
  4. Use it as a comparative metric between you & other websites

Question 20. Core Web Vitals are metrics including: 

  1. Page Loading Performance, Ease of Interaction with the Page, Visual Stability of a Page from user’s perspective
  2. FID (First Input Delay), Cumulative Layout Shift (CIF), Largest Contentful Paint (LCP)
  3. All of the above
  4. None of the above

Question 21: Which of the following category doesn’t come under YMYL?

  1. Health
  2. Finance
  3. Education
  4. Fashion
  5. Automobile
Categories
Digital Marketing Reviews

Digital Deepak Internship Review: Don’t be a Fool & Know the Truth

Digital Deepak, a renowned online marketer from India, recently launched an internship program named “Digital Deepak Internship Program” wherein he hire interns & help them learn digital marketing for free.

To be clear here, the internship program is not free & you would have to submit a deposit of between 15,000-20,000 INR; or more or less (not a fixed fee).

The internship program claims to give you this internship fees back (or even more than that) if you successfully complete the assignments on given time frame.

Before joining the course, you might have a lot of questions in mind regarding the fees, internship structure, & more.

Also there are a few things that I think you should be aware of before joining the course, so you make informed decision & not regret later.

Don’t worry, the article has got you covered, let’s dive in:

About the Digital Deepak & his Internship Program

Deepak Kanakarju or “Digital Deepak” is a popular online marketer based in Bengaluru, India. He is very passionate about online marketing – his work speaks for himself:

  • Started a motorcycle blog named BikeAdvice in 2008 & sold this blog in 2012 (Of course, a very good deal took place here). At that time, it was one of the most popular motorcycle blog in India, with 100000+ followers & millions of pageviews each month.
  • He has worked with some renowned brands like Exotel, Practo, Instamojo, Rajorpay, Zivame, etc.
  • His blog, DigitalDeepak is a well known place to look out & learn digital marketing stuff.
  • He owns an agency Named PixelTrack that helps brands grow with digital marketing
  • He recently started LearnToday – that aims to become one of the best EdTech platform.

In short, Deepak knows what he’s teaching & talking about.

You can read more about Digital Deepak here.

Let’s learn more about the internship program that Deepak launched few years ago…

What is Digital Deepak Internship Program?

The Digital Deepak internship program is different from a course. But this is also not a typical internship – because you are not going to work with Deepak as an intern for his projects/company.

The program might not be an internship, but holds a lot of value – because it helps you learn things practically.

Unless you implement what you have learned, you are not going to remember what you have learned

– Digital Deepak

Also in this training program by Deepak, you enroll with a joining fee & get this money back along the journey – as you implement the work assigned to you in this program.

It’s not just about getting the money back – it’s about implementing what you’ve learnt.

What is the structure of Digital Deepak Internship program?

  • The Digital Deepak internship program happens in batches – each batch has 500 students.
  • This internship community – students, mentors, collaborator, full-time member – connects via Telegram for communication – to answer your questions, share important stuffs, clear your doubts, etc.
  • There are over 16 modules in this internship program- that happens in 16 weeks
  • You are assigned with tasks (Assignments) & get support for completing these tasks. Upon successfully completion – you get cashback & rewards.
  • If you complete all the assignments of this internship – you become one of the top students of the program & get your money back (or even more) that you’ve invested in this internship.
  • Each & every week has a training session/module
  • Q and A Session is also followed by each & every week

The structure of this internship program may vary because the Digital Deepak team keeps on updating the internship course content.

Digital Deepak Internship Modules

As of Batch 10 Internship, the Digital Deepak Internship Program had following Modules (Week-o-Week):

  • Week 1 : Success Mindset – Deepak teaches how to make up your mind & improve your thought process
  • Week 2 : Marketing Fundamentals – In this module, you’ll learn the overview of Marketing (both traditional & digital) & how to be profitable. This module also include many insights into the online marketing world & global digital economy
  • Week 3 : Discovering Your Profitable Niche – This module helps you understand how to discover niches & select a profitable niche to fasten up your chances of success
  • Week 4 : WordPress Blog – Deepak teaches how to use WordPress to create & manage blog. This module covers all the basic (theme setup, plugin setup) & some advance stuff (Google Analytics, Google Search Console & other tools setup) about WordPress & similar.
  • Week 5: Becoming the Content King – You must have heard the phrase “Content is the King” & this is what Deepak teaches in this module – the power of content & how to leverage the content game
  • Week 6 : Social Media & Networking Mastery – This is an important module that covers the anatomy of Social Media Marketing. This module teaches you how to make social media work & create strategies accordingly.
  • Week 7 : Leads Generation & Email Marketing – An important module that covers some basic & advanced stuff around email marketing, landing page creation, funnel building, leads generation, leads nurturing & more.
  • Week 8 : Mastering Facebook Ads – This module teaches Facebook Ads
  • Week 9 : Mastering Google Ads – This module teaches Google Ads (Pay-per-Click)
  • Week 10 : Search Engine Optimization – Deepak teaches you about the overview of SEO (On Page, Off Page & Technical SEO) & how to implement it. In the assignments, you’d be implementing SEO on your own blog/website that you own (or create as a part of this internship).
  • Week 11 : Deep Marketing Automation – In this module, Deepak teaches & shows how you can automate & streamline various marketing operations (like email marketing) using tools & resources
  • Week 12 : The Natural Sales Method – An advanced module covering how to nurture & convert leads
  • Week 13 (Bonus Program Week) : Personal Branding Mastery – Digital Deepak has created a personal brand for himself, & in this module he teaches how he did it & how you can do it too
  • Week 14 (Bonus Program Week) : Digital Freelancing – Freelancing is a huge market & Deepak teaches how you can start freelancing & get clients.
  • Week 15 (Bonus Program Week) : Digital Mentoring – Deepak teaches how you can start mentoring others if you are knowledgeable in something
  • Week 16 (Bonus Program Week) : Affiliate Marketing – Affiliate Marketing is another great way to earn passive & handsome income; In this module, Deepak teaches how it works

Fees for Digital Deepak Internship

There is no fixed joining fee for the this Internship program by Deepak. As of batch 2, it was 14999/- & for batch 4, the fee was 19,999/- . The fee variation is dependent on the batch & internship structure. When considering the costs of Digital Deepak internship, you should also consider some additional costs like the domain & hosting costs (the website that you’ll purchase as a part of internship), & Advertisement cost (the Facebook, Google or other ad platform you’ll work on during this internship)

Also, keep in mind the additional applicable GST charges – somewhere around 2000/- INR.

Is the Digital Deepak Internship Program Free?

No, the internship isn’t completely free. You enroll in the program with a joining fee & can get your money back if you stay active with the internship & complete the assignments they give you.

However, it is hard to complete all the assignments & most of the students doesn’t make it. Also, the GST charges (~ 2000/-) are non-refundable as you might know.

Is Digital Deepak Internship Good?

Digital Deepak internship is definitely good – it is a good place to learn about online marketing. The reason you should prefer this internship is because Deepak holds good experience in the online marketing space.

Having over 500+ students in a batch, this is one of the latest & popular online marketing learning program in the industry.

However, when you’re paying more than 15,000/- INR, you should also compare other opportunities to get the most out of what & where you are investing – in terms of time, money & energy.

Digital Deepak Internship Program: Here’s What You Should be Aware of

Since you are already digging resources to get honest reviews about the Digital Deepak Internship Program – I’ll share a few things that you should be aware of.

One thing I want to mention is that it’s very easy to sell dreams & that’s what most of the marketers are doing nowadays – especially in the make money online niche. (I’m not specifying Digital Deepak in this category)

You’d come across many programs like “5 days Ecom Mastery” that claims to make you an eCommerce entrepreneur in just one week – realistically not possible.

Similarly, you might feel that the Digital Deepak Internship program also sell dreams while marketing this internship (& there’s nothing wrong in it) – your success is dependent on how much you’re willing to learn.

Digital Deepak Internship Reviews Are Biased – Almost All Reviews

I’d like to mention a harsh reality of the internet that you might be aware of – most of the reviews on the internet are biased.

This is because of the “Affiliate Marketing” or “Referral Marketing” concept – when you promote a product or service & someone buys it using your link or referral code – you earn a commission.

The bombardment of Affiliate Programs is filling the Internet with biased reviews – the reviewer may not be honest with you while recommending products/services and that’s how it works. They only focus on the positive aspects & won’t tell you the downside, drawbacks & disadvantages.

Same is the case with the “Digital Deepak Internship program”.

This image has an empty alt attribute; its file name is Digital-Deepak-Internship-Reviews-are-Biased-Affiliate-Article-2.png

There is a promotion strategy opted by Digital Deepak wherein students are encouraged to publish a review of the internship program on the Internet – preferably on blogs & YouTube;

This can also be a part of assignments that Digital Deepak team assign to its students – who are then somehow bound to publish positive reviews about the program in order to get their money back – as the internship says “complete assignments & earn cashbacks

This image has an empty alt attribute; its file name is Digital-Deepak-Internship-Reviews-are-Biased-1.png

Publishing reviews about the Digital Deepak Internship Program may or may not be a part of the assignments, but, definitely is a part of affiliate marketing – as the students will eventually get a commission if anyone joins the internship program via their link.

This doesn’t mean all the reviews around this internship are biased – but somewhat biased – as there are high chances that the Digital Deepak interns will not openly talk about the disadvantages / cons of this internship program.

With that being said, it’s very important to know that “most of the blogs you’ll read are affiliate links

This Course Is Not For Everyone

The Digital Deepak Internship program is a popular online marketing training course in the industry, however, is not best suited for each & every individual.

The modules & training structure is good & if you are a complete newbie – without an idea on how all the aspects in online marketing works – you should join this.

But,

If you are already equipped with some knowledge in online marketing & a good researcher – I mean, if you’ve already done your part in understanding various aspects of online marketing like SEO, Email Marketing, etc – I’d recommend you to apply for interviews & do a typical internship instead;

Also, the topics covered in the internship are well explained – but aren’t that much specific. And when they are specific, it is specific to the online marketing niche – a niche on which Digital Deepak works for himself.

What I mean to say is that Information is free nowadays – and course creators are structuring that information to make it more readable, understandable & implementable.

Generally speaking, I’ve also been disappointed by many course creators where they claim to teach you something special – but once you take the course, you are being taught what you’ve already learnt for free.

It’s simply because you’re a resourceful person & good learner on your own – and you might not need to join a course.

Sessions Are Pre-Recorded : Don’t Daydream to get Trained by Deepak Individually

Deepak is a busy man & don’t expect that you’ll be trained by him one on one – neither there are live classes that Deepak conducts. The video lessons are pre-recorded.

They do have an active community support – where full time members from the Digital Deepak team are available to help you & answer your queries.

Although it is not possible for Digital Deepak to train you individually or on a daily basis, but you can also expect a few interaction with the real Digital Deepak – which is indeed a great opportunity.

You’ll Not Get 100% of your Money Back

The Digital Deepak Internship program claims to give you the internship fees back when you do the assignments they give you, however, getting 100% of your money back is really a tough job.

This is because not all assignments are easy & doable by everyone, you need to put in a lot of hard work to get it done.

You should be cautious before joining the program especially when you’re borrowing money from someone/somewhere else & thinking to pay it back once you get the money back.

Real Success in Freelancing is Hard

When it comes to freelancing – there are tons of opportunities. During the internship program, Deepak shares his knowledge on how one can tap into the freelancing market & grab opportunities.

However, how you filter those opportunities & create wealth for yourself is dependent on your experience & knowledge first of all – and the proven past work experience.

Good paying clients demand proven work experience in the past; For freshers – it is hard to crack good clients when you’re starting out.

Also, when you enter an industry, it is recommended to work from the ground level to master the profession.

You cannot just jump into the freelancing market being a fresher in the field – who just have a certificate of digital marketing internship – that too is a course & not industry standard internship.

Instead, it would be a nice move to secure a job first, learn what exactly happens in the online marketing industry & then do the freelancing work.

Blogging & Making Money Online is not Easy

Digital Deepak has succeeded with blogging in the past. He had a motorcycle blog that he sold for good profits & currently he blogs about digital marketing & his journey in his blog.

Because he is experienced with blogging, he encourage people to start a blog & help them understand the power of blogging.

However, it is also important to know that blogging as an individual is hard – especially when the competition is high.

When it comes to blogging, there are many course creators that make blogging seems easy – but it is very hard to create a blog that brings in money.

Especially for newbies, it is not easy to start a blog & start seeing money come in.

So if you’re a complete fresher – either make up a strong mind to make blogging work or avoid blogging.

If you don’t Want to Spend Money, It’s Fine to not Enroll & Look for Alternatives

You might be willing to join the Digital Deepak Internship Program but stringent with budget? Thinking weather you should invest money or not?

If that’s the case, it’s completely okay to look for alternatives because there are endless free programs on the internet to help you learn online marketing – even Digital Deepak provides a lot of free resources to learn digital marketing.

Don’t Be a Fool – Don’t Become a “So-Called Digital Marketing Expert” after the Digital Deepak Internship

The Digital Deepak Internship Program is based on the real experience of Deepak Kanakarju – especially around online marketing niche (teaching/mentoring, blogging & online marketing service offerings)

Just because Digital Deepak is your inspiration doesn’t mean you should also start the same things that Digital Deepak is doing.

It’s awful to see that the Digital Deepak Internship is giving born to many “so-called digital marketers” who know nothing about digital marketing in detail, but claims to have a lot of knowledge & start doing things like:

  • Offering online marketing classes & mentor others
  • Starting a blog about online marketing
  • Start offering digital marketing services like SEO, Social Media Marketing etc.

This is so silly.

How could someone claim himself as a digital marketing expert with merely 3 months of experience in the industry – that too is not the real (typical) practical experience – it’s just because of an online course.

No one is going to recognize you unless you know the subject well & sound like a knowledgeable person.

In the midst of this internship, Deepak also shares & teaches how you can boost up your freelancing game by offering digital marketing services & scale it to an agency, but, why do you think you can convert & get high paying clients with merely 3 months of experience?

No client is going to trust you unless you’ve a good portfolio to show – proven results in the past for few of your clients.

Just because you’ve done an internship or course, you cannot call yourself an online marketer unless you’ve worked on some projects for different businesses.

Trust me, there are hell lot of things you’d need to know when you get into the actual online marketing. There are tons of departments inside of online marketing – performance marketing, SEO, Email Marketing, Social Media Marketing, & more.

Either you learn SEO or Ads – once at a time.

You can’t just join a program & become a master at Ads or SEO. Realistically you cannot because one needs to dedicate enough time & resources to master one thing.

So after any course you do, learn some actual work by getting a job in the online marketing industry – before you start a website where you claim to offer expert digital marketing services or consultation – after completing a course.

Conclusion

I've written this review to provide an unbiased opinion of the Digital Deepak Internship Program. The idea behind this post is to help readers make an informed decision. The review is purely based on my opinion & definitely not created to malign anyone. Any feedback? Connect with me at hello@sureshbhatt.net

I was definitely unbiased & truthful in reviewing the Digital Deepak Internship Program (You won’t find even a single Affiliate Link to Digital Deepak or any of his affiliate program in this blog)

Neither I am interested in arguing with anyone weather if the course is good or bad.

When it comes to learning, what matters is your willingness to learn – you can also learn the same things from other mentors who are offering course for cheap.

However, good things come at expensive prices.

Also, if you come across over promotion of the Digital Deepak internship program, be aware that the reviewer is very positive about the course because “Interns get money when they bring more interns”

If you could not observe the things that I could, then it’s not my fault. All I want to say is

All that glitters are not gold.


Also check out these resources:

Categories
Digital Marketing

How Much Does it Cost to Build a Website? Various Options Explained.

Having a website is no longer a choice – it’s a necessity for businesses nowadays.

Whether you wish to build a website for your business or you’re an individual looking to launch a website/blog, the primary thing to consider is the cost associated to build your website.

How much does it cost to build a website?

The minimum cost to build a website is $50$100; this amount can go up to $200$1000 depending on your requirements.

Type of ExpenseMinimum CostCost Up to
Domain + Hosting$60$100
Website Building / Setup Costs / Development Costs$0 (NIL)$200
Website Theme or Design Costs$0 (NIL)$100
Additional Expenses: Premium Services / Subscriptions / Plugins / Website Maintenance$0 (NIL)$100

In under $100, you can set up a basic website for yourself; and if your business requires a feature-rich website – the cost can go up to $200 or even $1000

The cost associated to build a website depends on a lot of factors, including –

  • What hosting plan you choose?
  • Sometimes, specific domain names can be expensive that increases costs
  • Whom you hire to build the webiste? Are you gonna setup a website on your own or hire a developer. Likewise the cost of a freelancer and agency also vary – depending on the amount & quality of work required
  • What Content Management System (Website Building Tool) you choose?
  • Would you prefer a premium theme? Hire a designer

While there can be many more factors & the two initial & upfront investments for building your website would be on purchasing Domain & Hosting (discussed below in this article)

Other than that, you can of course cut down the costs by limiting the features & doing some work on your own.

This blog discusses the requirements & costs for building a website & where you can save money & build the website at the minimum possible cost.

Let’s get started:

Minimum Cost to Build a Website

Know your Requirements & Goals

First thing first. Before you start building your website & discover the costs associated with building it, it is important to understand your business requirements very clearly.

As already mentioned, depending on your requirements, your website development cost can vary from $100 to up to $1000.

Within $100, you can get a basic website for yourself that has a Homepage & 5-6 other important business pages (contact us, about us, services, what we do, what we offer, etc)

Similarly, if you are a business that sells physical or digital products & requires an eCommerce website, you can build a basic eCommerce website for under $100.

However,

When your business website needs more features & requires additional work or resources – as compared to building a basic website – the cost goes on the higher side.

When gathering the requirements, you need to be very attentive to details.

As mentioned already, the website development costs can also go up to $500 – $1000 when your business requires more features & preferably – you want a custom-built website.

For example, a freight management business would require specific features in order to operate the business operations. A delivery business that delivers packages would require different features than a basic website – such as orders management, order tracking & much more.

Ideally, If you are a small business & just want to get started with your online presence – a basic website might suffice your needs & there are many areas where you can cut down the costs.

So think about the type of business you have & for what purpose you need a website.

Domain Name & Hosting

The two upfront investments in building a website are 1) domain name & 2) Hosting – costs that you can’t cut off.

Cost Associated: $60 – $100

Let’s understand each of these one by one:

1) Domain Name

By purchasing a domain name, you obtain a URL (or say a registered name) for your website – www.yourwebsite.com

This www.yourwebsite.com is known as the URL & can be used to visit your website. It is unique to you.

In simpler terms, you purchase a business name for yourself on the internet, based on its availability.

Technically, if the website URL that you purchase is www.yourwebsite.com, then

yourwebsite” is the domain name and “.com” is the extension type.

You have the choice to purchase the extension type, depending on its availability, as shown below:

An example search for a domain name availability

As I told you, purchasing a domain extension is dependent on its availability with the domain name you choose & below are some of the most common types of domain extensions:

  • .com – This should be your first choice if available because it’s the most familiar extension used in the internet & people remember this because we all have been typing .com into our web browsers for a long time
  • .net – .net is also a popular extension after .com ; This is preffered as the alternative to .com (if .com extension for your business name is not available) & was originally intended for Networking or Internet Service Providers.
  • .org – As the name suggests, .org was originally intented for organizations (especially non profits) but is now available to everyone. .org is also a popular alternative to .com
  • .co – This extension was originally intented for the business websites (country code) based in Colombia but now is used as a popular global extension. Since the .co is familiar acronym to Company, many businesses are chooosing this extensions
  • Other Country Specific Domains.us for United States / .in for India / .ca for Canada & more
  • .gov – limited for government organizations
  • .edu – limited for educational institutions
  • .info – Faimiliar acronym to information
  • .site – Familiar acronym extension for websites
  • .xyz & .ly – Few other extensions for common use

The extensions listed above are some popular ones & in addition to these, there are 1500+ extensions for websites to choose from.

But, at first, you should secure a .com domain for yourself as it is the most used, familiar to remember & popular domain extension.

What is a good domain name?

A good domain name:

  • Is preferablly short & clear
  • Is easy to pronounce, remember & recall
  • Has a .com extension (since it is the most common one & people easily recall this). If not available, you can choose from the popular domain extension types as we discussed above – depending on your business type, industry & availability
  • Should not have numbers or hyphens.

Search for a domain name that reflects your business & brand. If the domain name as your primary business name is not available, you can tweak the domain name by including other terms/keywords like the business slogan, industry, etc.

For example, if you have a business or blog that shares information related to search engine optimization & your desired domain name is searchengineguide(dot)com – which isn’t available, you can try variations like – searchenginejournal(dot)com, searchenginetable(dot)com

Now that you’ve known what is a domain name & how to choose a good domain name, let’s understand the second upfront investment in setting up a website

2) Hosting

By purchasing a domain name, you obtain a URL address for your website that you can share with others so they can visit the website.

But in order to display something on your website to the World – you need a storage space to store website files & other data.

This space is known as “Hosting” in the internet industry & this space will be then used to install a website building software & host website files.

Generally, the most popular hosting types are:

  • Shared Hosting: As the name suggests, Shared Hosting services offers website hosting space that is shared by other websites. In technical terms, there are several other websites on the servers where your website is hosted.
  • Dedicated Hosting: Dedicated hosting plan offers you deidcated servers that are used for your website only. This is quite an expensive option
  • WordPress Hosting: Shared or Dedicated hosting plan whose server compatibilites are designed to meet the requirement of WordPress websites
  • VPS Hosting: Ideal for websites that have outgrown shared hosting.

There are other hosting types as well. While all these hosting types can be used to host your website files, they differ in some aspects like

  • The amount of storage capacity
  • Server Speed, Performance & Specifications
  • Admin Control
  • Technical Knowledge Requirements

Ideally, to start with, you can choose a Shared Hosting plan – which is cost-effective & preferred for small/low traffic websites.

Once you start witnessing some traffic or may feel like you need to work on improvising the speed of the website, you can choose other hosting plans based on your requirements.

Website Building Platform & Who Will Build the Website?

After getting a domain name & hosting, the next step is to finalize what Content Management System (CMS) or Website Building Platform you wish to use to build the website – after that – who will build the website?

Costs Associated: $0 to up to $200 or more

A CMS would help you set up your new website & manage the content on it.

Installing a website-building software (content management system) to build your new website is not way too technical & you can do this on your own by following some tutorials around the CMS tool you wish to use.

Currently, WordPress is the most preferred CMS on the Internet & I strongly recommend using WordPress as it is free to use & easy to customize – for basic websites.

While WordPress is free to use – the costs are associated when you’re not technical enough to build the website by yourself or you don’t have the time to do it on your own.

If that’s the case, you can hire a WordPress developer that costs around $5 – $10 per hour to build the WordPress website for you.

All you need to do is go over to the platforms like Fiverr & Upwork, & get the freelancer as per your needs.

On the other hand, if you want to save these website development costs & get the website ready for $0, you can go through some tutorials on WordPress & start building a website on your own.

WordPress is really easy to use & trust me you can build a website without hiring a WordPress freelance developer.

Don’t worry about the features & functionalities as there are tons of applications in WordPress (known as plugins) that you can install on your WordPress website to extend features – this can be too done by following some tutorials & internet guides.

Design & Performance of the Website Theme

Your website theme design, performance & navigation plays an important role in the success of your business website. A good theme offers a good user experience in many aspects & unquestionably – offering a good user experience has numerous advantages for SEO.

You can choose either a free theme or a paid one – depending on your choice, requirements & budget.

Talking about the cost associated, there are various routes to go for:

  • You can choose a free theme from WordPress theme repository – Free $0
  • You can pick any of the premium theme from Themeforest or other places – Good premium theme starts from $29 & go upto $149 or more
  • You can outsource the work to a design & get the theme designed – Costs somewhere upto $100 or depending on your design requirements & the designer (Not recommended route if you’re just starting out)

In most cases, a free theme would suffice your needs.

However, if you’re concerned about the design & performance of your website, & looking for a theme with large customization opportunities – you should lookout for a premium theme.

You can find tons of good themes on Themeforest.

However, if you are low on budget, you can stick to a free theme & cut down the costs. OceanWP & Astra are a great choice – both the theme has free versions that offer tons of customization opportunities, & the themes are also lightning fast.

A few cons of using free themes are:

  • No customer support in case when things go wrong with the theme
  • Fewer customization opportinities if you’re not much technical with WordPress
  • Free themes are less updated
  • Free themes are poorly coded as compared to premium themes

A few pros of using paid themes:

  • Customer support when you need them or wish to customize the theme a little bit more.
  • Paid themes are often considered carefully before purchasing & so you can choose a theme that’s light & fast loading – before you

What theme should you choose?

A theme that has both free as well as paid versions – like OceanWP & Astra – so you could update anytime to the premium version when required.

Also, free themes that also have paid plans are better than themes that are solely free to use.

Remember: When choosing a theme for your website, it is very important to consider a few aspects like the website speed, customization options, cross-device compatibility & more. For better information, you can read this article on How to choose the right theme for your WordPress Website.

Additional Expenses: Third-Party Apps/Plugins, Premium Services or Website Maintenance

Depending on your technical/team expertise, expectations from the Website & business requirements, you might need to invest some more in additional expenses that might include:

  • Premium plugin(s) on WordPress to extend features & functionalities
  • Subscription for premium services – like GSuite, email marketing tool, CRM etc.
  • Website Maintenance Costs – Annual Charges for Hosting & other paid tools like Security plugins, backup plugins etc

There can be a lot more hidden costs, but you can completely cut down these costs if you are low on budget.

Conclusion

The above post is a breakdown of typical various steps for building a website & the cost associated with each aspect.

While purchasing a domain name & hosting are upfront investments you cannot avoid, you can obviously cut down costs on other steps by opting for the free available route.

When it comes to website building & theme design, I’ve already explained how you can use WordPress – a powerful website building tool / CMS – to set up & build your website from scratch, choosing your preferred route – free or paid.

In a nutshell, a basic website can be built within $100, and the cost goes up depending on your requirements, expectations & future plans.

Got any questions? Let me know in the comments below 🙂

Thank You!

Categories
Digital Marketing

Digital Marketing Strategies for Coaching Businesses to attract Students

With the increasing numbers of students looking for education online, leveraging the power of digital marketing has become crucial for coaching & educational institutes.

When lockdowns were imposed, in almost every country across the Globe, many industries were disrupted including the education sector. The scenario led to a surge in internet users globally and so the growth in opportunities for businesses in the education space.

But the question is,

How to advertise my coaching classes in 2022 & beyond?

By utilizing an integrated digital marketing approach that helps improve the overall visibility of your coaching business on major digital channels like:

  • Social Media (Facebook, Instagram, Twitter, etc)
  • Video Marketing Channels (YouTube)
  • Forums / Question-Answer Sharing Platforms like Quora
  • Search Engines (Google, Bing) via SEO
  • Content Marketing Channels (Blogging)
  • Local Digital Marketing Channels (Google My Business, JustDial, etc)
  • Email Marketing (Email is one of the top marketing distribution channel for both B2C and B2B)
  • Search Engine Advertising (Ads on Search Engines)

This is also known as omnichannel marketing.

Having a Website for your Institute is the first step!

To attract more students from the above digital marketing channels, the most important part is having your own WEBSITE.

Without it, you can’t implement some of the powerful digital marketing concepts like Search Engine Optimization, Email Marketing, etc.

While researching around the education industry (India, to be specific), I’ve personally noticed that tons of institutes, especially small coaching centers & tuitions that don’t own a website. These institutes are missing a lot of opportunities.

With digitization, tech has changed the possibilities in the E-learning & Online Education industry & there is big money on the table. According to Statista, the projections show the e-learning market worldwide is forecast to surpass 243 billion U.S. dollars by 2022. (Source)

Your institution’s website will serve as a hub to direct potential students & generate leads. Without a website, things will be very tough for you.

In case you haven’t secured a domain name & hosting for your coaching institute, do it right away or you’ll lose it. Check your website name availability on Hostgator here.

Now let’s look at some of the digital marketing strategies in detail to help you attract more students for your coaching classes, institutes, or tuitions:

Digital Marketing Strategies for Coaching Classes: Promote Your Institute

1. Craft a Community for your Coaching Classes

Your fans, followers, subscribers, etc are your community.

Community creation is an effective marketing strategy for businesses or brands, it includes building & nurturing the community of your fans/audience so as to encourage them to engage with your brand.

As an institute, it would be smart to create & grow your own community by sharing valuable content with the followers & engage with them.

It could be a community around subjects you teach – or maybe niche-specific communities – for example, separate groups for Tech & Non-Tech courses.

Below are some platforms from where you can grow & nurture your community:

  • Facebook Groups: You can create your own education group & share valuable content with the group members, whilst also letting the members ask questions, doubts & interact with each other
  • Forums: You can utilize education forums that are relevant to what you teach. Forum is a place where people create threads & ask their questions.
  • Quora Answers & Spaces: Quora is a popular Question-Answer Platform that allows users to ask questions. This is a place where you can find many potential students searching for answers. Answer questions that students are looking for & attract those who likes your answer.
  • Social Media Pages: Create your coaching business page on popular social media platforms like Facebook, Instagram, Twitter, etc

Above are a few examples. There are many more places where you can build your brands’ fan following. This fan following is your community & once you succeed with keeping them engaged & growing, you will discover a lot of hidden opportunities to generate free & passive leads.

2. Quora Marketing

Quora is a website where people can ask & answer questions. It could be a goldmine of leads for coaching institutes if leveraged well.

This is a place where your target audience (students) are searching for answers & you can answer their questions & clear their doubts to attract them & stand as an expert leader in the industry.

Quora screenshot to show how effective is Quora marketing for coaching institutes, as a part of their digital marketing strategy

This American Question-Answer website is one of the most popular websites on the internet.

The best part is that Quora has good discoverability potential on search engines as well. This means that Quora questions-answers are ranked well on search engines & many users land on Quora when looking for answers on Search Engines.

This way, Quora also helps drive huge organic traffic (indirectly) for you. See the example below:

Google SERP screenshot to show the visibility power of Quora & how institutes can use Quora to answer questionss asked by students

3. Leverage Content Marketing

If you think of content marketing as filling your web pages with content & sharing on social media channels, then you are getting it wrong – content marketing needs much more than this.

Did you know that content marketing costs 62% less than traditional marketing & generates 3x more leads?[1]

With content marketing, the sky is the limit. It helps you accomplish many goals for your business, including:

  • Brand Awareness
  • Brand Credibility & Loyalty
  • Leads Generation
  • Leads Nurturing
  • Customer Engagement
  • Up Selling / Cross Selling

& much more…

Talking about the educational institutes, the potential to get business from online channels is huge, especially after the pandemic – which further necessitated the growth of the online education sector.

The more quality content you publish, the better chances to attract parents or students for your coaching classes.

Below are some ways to leverage content marketing for your coaching business:

3.1 Start a website & start blogging for your coaching institute

A blog is a place on your website where you share articles on a regular basis so that interested users can read them. Here is an example blog.

Websites that also have a blog are shown to have 434% more indexed pages[2]. Indexed pages mean your website webpages that are visible to users on Google)

That means more visibility on the internet – eventually more traffic that you can use to capture leads.

As an institute, you are already a subject matter expert around the subjects you teach – you can create content for your blog around these subjects. This will be your niche.

To succeed in blogging, just start a blog & start focusing on educating students with free content, without expecting anything in return.

Posting quality content & educating your target audience via your blog consistently makes your brand visible on search engines – a process known as Search Engine Optimization.

This visibility will of course attract visitors to your blog – out of these visitors, the ones who are interested in your coaching classes can enquire further. You can promote your classes, in the sidebar, in blog content, at the footer, header link, literally anywhere.

If you have a strong foundation in the blog section, students are more likely to join your institute over others. Talking about parents, they will find you more credible than others.

In short, having a blog opens many opportunities for your business to get discovered on the internet. You could then nurture this traffic as per your business model – to convert potential clicks into customers.

Define your goals

With clearly defined goals, you get faster success!

You can list down goals that you wish to achieve from the blog section of your coaching institute website:

  • Institute Visits
  • Sign-Ups For Demo Classes
  • Generate Potential Student Leads (Collect Emails, Phone Numbers)
  • Educate the audience on what your institute do & why students should join your classes
  • Build a brand

Do Keywords Research

Keyword research is an integral part of digital marketing. Investing time in doing keywords research for your blog can help you effectively create content pieces that users are looking for.

Keywords are basically the search terms that users type on search engines to find the information they need. Such as if you are landing on this page from search engine results pages (like Google results), the sentence/words you’ve typed are keywords for which this blog is visible – ranking.

Before planning out your blog topics & start writing, take some time to play around with free keyword research tools so you could cover information that people are looking for.

Some tools you can use for keywords research:

  • Google Keywords Planner
  • UberSuggest by Neil Patel
  • Keywords Everywhere
  • Answer The Public
  • Google Auto Suggest

Analyze Competition

As a part of your blogging strategy, take some time to analyze what other coaching institutes are doing & learn from them.

When writing for a topic, see how many web pages are already published around that topic by checking the number of search results, it will help you differentiate between the competition of various keywords.

Also, deeply analyze the pages that are ranking for your target keywords –

  • Look for value(s) they are providing & how well they are educating their readers
  • what is making you stick to their content
  • How the content & content structure is crafted?
  • Do they also freebies with the content?
  • how deeply they have elaborate on the topic, does they missed anything to add that I could write on?
  • Do you face any bad experiences with the pages on the first results? can you improvise that on your blog post?

Create A Blogging Plan

Once you’re up for the blogging game, remember to create a blogging plan in advance so that you stick with the work & efforts required to achieve your goals.

Posting Consistency/Frequency & content relevancy helps google better decide on how, where & to which users to syndicate your content.

Forget about the keywords, forget about SEO, focus on providing real content & at last – spend some time optimizing your blog post. If there is a content idea, there are readers too – sooner or later, readers will come.

Here’s are two essentials of a good blogging plan:

  • Posting-Frequency: at least 3-5 blogs a week
  • Pillar Articles: at least 3-5 a month

Optimize for leads generation

Optimize your entire blog & blog posts for leads generation to make the most out of your website visitors.

You can strategically create leads generation opportunities on your blog – like sharing free Ebooks, exclusive content, guides, etc.

Some content type ideas coaching institutes can share :

  • Tutorials
  • Ebooks
  • Elearning
  • FAQ Series around your course
  • Previous year question papers
  • Sample question papers
  • Mock test papers

& more ideas you can get while you do competition analysis & execute other digital marketing strategies to promote your coaching institute.

3.2 Content Video Marketing

Video marketing is one of the coolest trends in the digital market – it can be said as the best amongst all other marketing strategies in 2020 – when the pandemic increased the number of internet users, as well as the average time a user spends on the internet.

For most of the topics, video content can work better than blogs; also with video content, you are targeting a majority of internet users – the lazy users, who prefer to watch videos.

Over 60% of the businesses are creating & publishing more & more videos every single day or week to increase discoverability on the world wide web.[6]

Type of videos you can create as an educational entity:

  • Long Videos: Tutorials, Courses, Series, etc
  • E-Courses
  • Short Videos: For YouTube
  • Short Educational Digest Videos: Videos that you could target on short video sharing apps like Instagram Reels

Platforms from where you can target students for your course via Video Marketing

  • YouTube – #1 Video Search Engine
  • Vimeo
  • Facebook Videos
  • Instagram Videos (Feed & IGTV)
  • Short Video Apps – Instagram Reels

4. Local Digital Marketing

Would you prefer a coaching class that is 50KMs away from your location? Probably “NO”, until the coaching classes are exceptional & worth traveling.

In most cases, students or parents would prefer coaching institutes that are nearby their location.

Now how to target such an audience nearby?

Through local digital marketing (sometimes referred to as Local SEO) – which has emerged as one of the most effective ways to grow your local business online.

Modern people are internet savvy & why would not they be? The Internet has made almost everything accessible at or fingerprint.

Every single day, millions of people are performing local searches to find nearby businesses/stores they want to find. In the past five years, searches that include “near me” have increased to 90 times what they were 5 years ago.

Google trends data of Near me searches to show why coaching centers should work for local digital marketing or local SEO

For every local coaching institute, the target audience lives nearby – thus it makes sense to prepare yourself for local digital marketing.

4.1 Claim Your Google My Business Listing Profile

The first step to local digital marketing is the creation of a google my business listing profile.

Google My Business is a free service by Google that allows local businesses to create their business profiles so that nearby users can discover their business online.

GMB listings often comes up at the top results when someone searches for local businesses

An image too show how google my business listing can help coaching institutes get discovered in searches

With a Google my business listing, you can connect with nearby prospects (students or parents) searching for coaching classes like yours.

You can share information about the subject(s) you cover, class type, operating hours, photos (batch photos, infrastructure, etc) – sharing as much information as possible would allow potential students to get informed about your coaching institute – eventually encouraging potential buyers to visit you.

You can also use your Google My Business listing profile to collect positive reviews from happy students. These positive reviews will then further help you get more visits to your business.

Another benefit of having a GMB listing for your institute is that you get monthly insights reports that could further help you understand how well your business is performing & what could be improved.

Just make sure to keep all your information correct & invest some time in optimizing your Google My Business listing to get the most out of local SEO.

4.2. Local Listing Websites & Directories

There are numerous local listing websites & directory services wherein users go & search for businesses, services, products, etc.

These portals primarily allow users to do searches based on location. Below is an example search for science coaching institutes in the specified location “Noida Sector 19”

Website directory where you can list your coaching business details

These websites have good authority & discoverability on search engines – they have secured ranks for many local searches keywords.

Below are some local business listings & directories where you can create your Coaching Institute business profile:

  • JustDial
  • Sulekha
  • StartLocal
  • IndiaMart
  • Ask Laila

These directories come with both free & paid plans. Since the free plan is limited to getting certain leads only, a paid plan could help you get more leads.

Before opting for a paid plan, you can do some keyword testing on Google to see what all portals are popular & ranking on the first page – for keywords that a student might use to find your institute.

If you’re a savvy person, don’t forget to use Google Keywords Planner. There are a ton of YouTube videos that’ll teach you how to do Keywords Research properly.

With the Google Keywords Planner tool, you can find more similar keyword ideas to that of your business. Once you get some keyword ideas, hit them on Google & analyze the business listing portals ranking at the first page. For example, if you offer physics coaching, type in Google “physics classes near me” or similar keywords like “physics classes in {location}” & see what all websites are ranking.

Invest in portals that have secured a good position in search engines.

Also, don’t rush for a premium plan at first go, try using the portal for one month or two weeks & test the quality of leads.

If the leads are qualifying as per your business, upgrade the plan.

Also, go through these portals & see if there is an option to create a business profile for free. Creating your business profile will also increase your visibility & discoverability on the Internet.

4.3 Optimize Your Coaching Website For Local SEO

When doing local digital marketing, marketers have to follow some local SEO practices in addition to standard ones.

4.3.1 Keep NAP consistent & build brand citations

NAP (Name, Address & Phone Number) are the main information of any business – so it is important to keep this information accurate & consistent whenever & wherever you create your business profile on the Internet.

Keeping NAP (& other business details) consistent across the WEB helps search engines like Google understand that the business is real & each time this information (if consistent) is spotted on the web, it is counted as a citation of your brand.

In short, citations are mentioned of your brand across the internet. These citations count for 10.58% of local ranking signals[3]

data to showcase why consistent NAP is important for local SEO

So keep in mind to use accurate & consistent details about your coaching institute whenever you do onsite or offsite promotion on the web (like profile creation, business listing, local SEO, social media pages, etc)

4.3.2 Optimize Homepage

Your homepage should clearly convey who you are, what you offer & where you are located. It would be good if you could add a few location keywords to your homepage that search engines can pick to better understand your targeting location.

You should also add an address in the footer of your website, in case of multiple addresses, mention all in footer or create dedicated pages, or you can use a single webpage to show all of your coaching institute locations.

4.3.3 Dedicated Contact Us Page

You should have a dedicated contact us page that clearly mentions how people can reach your business – online or physically. This creates a better user experience & definitely the elements like name, address, phone number, email etc are hints to Google to make your page more relevant to local searches.

4.3.4 Implement Local Business & Organization Schema

Schema markup (schema.org) is a data vocabulary (or say, code scripts) that was built to help search engines better understand your website.

Local business schema helps search engines understand which local business this specific website belongs to?

This information will be processed by search engines & ultimately will give a boost to your local SEO efforts.

You can read how to add schemas to your website here, or you can browse through the internet to find free tools, there are a lot available.

4.3.5 Make Mobile Number & Emails Clickable

According to a November 2019 survey, it was found that 56 percent of online consumers in the United States had searched for local businesses via mobile browsers.

– Report by Statista[5] on US device preference online reviews

And did you know that 88% of consumers who do a local mobile search visit or call a store within a day?[5]

This means it is important to make your website usability super easy for mobile users. This can be done by making your phone number & email clickable.

To make your phone number clickable so that users can one-click call you, add “rel” prefix with your phone number as a link

image to show how you can make your phone number clickable in wordpress, this should be done by coaching institutes & all other businesses

<a href=”tel:+9188888888″>Phone Number or Text here</a>

To make emails clickable, you need to add link to text in this format:

image to show how you can make your email address clickable

<a href=”mailto:someone@example.com”>Your text here</a>

4.3.6 Embed Your Location Maps to Website

When you’re optimizing your local SEO, it makes sense to embed a location map to your website so that both search engines & users can use it to determine your location.

5. Email Marketing

Email marketing is the act of connecting with your subscribers/customers via email – contacts who have signed up to your email list & given consent to receive emails from you.

It is a highly effective digital marketing strategy & is widely incorporated by educational institutes.

Despite being the rise of more & more promotional, junk & spams emails every single day, emails continue to be the most effective way to stay connected with your prospects & keep them aware of your content (promotional or educational)

How to do email marketing?

  • Share free content – The content you share on your blog could also be promoted via email marketing.
  • Capture leads via lead magnets – Ebooks, exclusive resources, tips & tricks resources, free webinar, free workshop, etc that requires an email from a user before moving further.
  • Segment your email list for personalization – Once you have a list ready, you would need to segment the audience based on which you can relevant content to the relevant subscriber.
  • Use any email marketing tool that suits your needs
  • Create an automated sales funnel that includes following up with prospects that have enquired about your coaching classes
  • Shoot emails, track responses & improve your email marketing process (email open rates, conversion rates, etc)

6. Search Engine Advertising: Pay Per Click

How about attracting students who are actively seeking information around coaching institutes like yours? It is possible via Pay Per Click advertisement on Search Engines.

Search Engines are one of the most effective marketing channels used by businesses – to market locally or globally. Why? Because someone who is searching for services or whatever on Google is interested around the keyword – meaning is someone is looking for brown formal shoes might be interested in buying as well – the audience is potential & you can convert it.

Someone searching on Google for “best SSC training institute in Noida (or your location)” might be a potential student for all the training institutes offering classes for SSC. All they need to do is submit a bid value for this keyword & your ad will be placed – you will be paying only when someone clicks.

To get started, you can play around with Google Pay Per Click advertisement as there are tons of resources to learn about this platform or you can consider hiring a freelancer to do that. (Ping me if you’re interested)

But before putting any money into the Ad account manager, make sure to get familiar with the basics of PPC advertising, optimization & most importantly “Keywords Research” – which is the basic fundamental in digital marketing.

7. Search Engine Optimization

As we discussed search engine advertising in the above section, this one is about Search Engine Optimization. This strategy might not be of any use for you as for now – if you’re just started knowing about online marketing – but for later, you need to keep optimization in mind at every step.

What is SEO?

It is the process of optimizing your business’s online presence (website) so as to make it more discoverable & reachable for users via search engines.

How it is done?

Having your accurate & optimized online presence on the internet so that search engines can discover you as a business & make you more discoverable by showing you in search engine results. Optimization is everywhere – be it on Facebook, LinkedIn, or your own website – because your website acts as a hub of all information, it is the main place where optimization is performed.

Optimization will follow along with you along with all aspects of online marketing. There can be endless ways to do it & generally SEO is an industry practice following basic important things like –

  • Keeping your business website updated with information
  • Getting link mentions from blogs, media, publication to your websites (are called backlinks in SEO)
  • Keeping your business name, contact information & other important information accurate across the Web (as we discussed earlier)
  • Keeping your website easy to use – speeding up the load time, creating good navigation, avoiding spammy tricks like showing popups that do not have an exit button
  • and endless other factors that affect user experience on the web.

If you’ve heard of Search Engine optimization, you might know the advantages of ranking on the #1 position or at least the first 5 results. And so it is one of the hardest things to achieve in online marketing & the SEO industry is worth over $80 billion.

Businesses are paying in tons of cash to SEO agencies that offer them SEO services & it is a long-term game.

Why SEO is beneficial is because people typing something into search engines have an intent, be it buying intent or getting information. However, you might not be willing to learn more about SEO at the moment because you think it is complex, tough & expensive (it is very expensive).

But it is important to at least have a website in place for your coaching institute with some important pages like contact us, about us, courses, etc. The smart move would be to maintain a blog publication on your website that is very beneficial in the long term.

9. Create Webinars & Offer Demo Classes

This is probably the best bet for you.

A webinar is an event (video conferencing) which is attended exclusively by interested online audience.

When you conduct a free webinar on a particular topic, interested students would register for the event. These live attendees will then pay attention to what you are teaching in the webinar & at the end of this event, all you need to do is promote your institute & those who are interested will engage to join your classes.

It is such an effective strategy that you can bring in tons of students & convert them to join you, if you’re offering quality education.

Human love freebies & that is why most of us are attracted to free webinars.

Being an institute, you can offer free education by conducting webinars on a weekly, daily or monthly basis (as per your bandwidth)

All you need to do is to learn how to conduct an online webinar & promote it.

Read Also:


Source Citations

[1] www.demandmetric.com/content/content-marketing-infographic

[2] https://optinmonster.com/blogging-statistics/

[3] https://moz.com/local-search-ranking-factors

[4] https://www.statista.com/statistics/445205/us-local-business-mobile-service/

[5] https://blog.hubspot.com/marketing/local-seo-stats

[6] https://biteable.com/blog/video-marketing-statistics/

Categories
Digital Marketing Resources & Tools

Top Free Yet Powerful Tools For Blogging Beginners [Updated 2021]

Did you know there are over 1,197,982,359 websites on the Web & millions of blog posts are published each day? As a beginner, thriving in this competitive market seems really tough, and it is.

But leveraging the right tools ensures the strategies you define are efficient to smartly boost your online marketing & blogging efforts. Gone are the days when it was very tedious to create/manage a website & execute various tasks to drive success.

Now is the time of tools & automation – that makes our lives really easy. I understand, for most beginners, it’s not always a good option to invest in paid tools upfront if you have no experience with various digital marketing concepts.

I was in the same situation five years ago, but now, a lot has been evolved & so are the tools.

You can nowadays avail premium-like benefits at no cost, because, you as a member of these tools, are important to them.

This article lists down some of the important & popular digital marketing tools that every blogger must use, and the best part is that all these tools are either free or have a free basic plan available.

Top Free Email Marketing Tools For Bloggers

Email marketing is one of the most powerful aspects of digital marketing & is one of the best channels for content marketers. Just like the importance of getting ranked & securing more keywords for your website using Search Engine Optimization, it is important to grow your email list over time so that you can make the most out of your blogging efforts.

Here are some leading email marketing tools that come with both Free & Paid plans:

MailChimp

MailChimp is one of the most popular email marketing tools in the industry & it comes in both paid & free versions, & as a beginner, the free plan suffices the needs.

MailChimp: Email Marketing Tool | Pricing & Plans: Updated 2021

Pros of Using MailChimp:

  • It’s an established business with Good growth history
  • Easy to use
  • Free to start with
  • Good user interface & necessary features
  • MailChimp has a great feature called “Smart Recommendations” which gives you valuable insights (audience plus campaigns) to make stronger data-driven decisions

Cons of Using MailChimp:

  • It’s easy to use, but, some functions are hard to find (especially for beginners)
  • With Free Plan, you can create only one form for your WordPress website
  • When your list grows, you will have big bills rolling.
  • MailChimp is a pretty big brand in email marketing, but, when it comes to comparing their paid plan with other players in the industry, MailChimp sometimes fails

With MailChimp Free Plan, you get

  • Contacts Limit: 2000
  • Email Sends Per Month: 10000
  • Email Sends Daily Limit: 2000

After reading many opinions across the Internet, I found that MailChimp is a good tool but comes with heavy pricing as compared to other email service providers.

MailJet

Mailjet is another email marketing tool that comes with a free plan sufficing the needs of startups or blogging beginners. The pricing starts as low as $10 per month.

MailJet Free Plan includes

  • Email Sends Per Month: 6000
  • Email Sends Per Day: 200
  • Contacts Limit: Unlimited

Mailer Lite

Remember, many times your blogging roadmap requires heavy follow-up with your audience. For example, you are selling an online course & your funnel includes 3-4 follow-up emails for abandoned users.

In that case, Mailer Lite is a good option – It allows you to pay based on your subscriber list, & once you opt for a paid plan (starts at $10), you can send unlimited emails per month.

Mailer Lite: Email Marketing Tool | Pricing & Plan: Update 2021

With MailerLite Free Plan, you get

  • Contact Limit / Subscribers: 1000
  • Emails Send Per Month: 12000 (Unlimited with even a $10 plan)
  • Emails Send Per Day: No Limit (12000 monthly, you need to use the limit wisely)

Sendinblue

Sendinblue is another email marketing tool that suffices the needs of a new blog & is good for beginners to test various email marketing approaches.

Sendinblue comes with great email automation tools & features to help you boost your email marketing efforts. You can design responsive emails & do A/B testing

Sendinblue Features:

  • Easy to use Email designer (Free Responsive Templates + Drag & Drop Builder)
  • Contact Management: To manage & segment your email list
  • Upload unlimited contacts, regardless of your subscription plan
  • Real-Time Analytics & Data Insights to understand & optimize your email marketing efforts
  • Email Automation: you can decide actions based on user responses/behavior
  • Easy Integration & API Support

Free Tools to Grow Your Website/Blog

Growing your blog isn’t a walk in the park & most blogging beginners have no idea on how to plan for the future to scale your blog.

Growing your blog means making the most out of SEO & keeping an eye on how your blog is performing – but the question is – how you should really track the performance?

Worry not, below are some free tools that would help you out

Google Search Console: Scale your Traffic Like A Pro Blogger

The possibilities are endless with Google Search Console & it can help you take your SEO efforts to the next level.

Google Search Console, formerly known as Google Webmaster Tools is a boon for the website as it helps us understand how the website is getting discovered on Google.

To be honest – your website cannot survive without it. One powerful feature of Google Search Console is that it helps you analyze the keywords (known as queries) for which your website can potentially rank.

Basically, what happens is when Google bots crawl your website & index (save) your webpage at their database, they categorize & put your webpage based on a lot of factors/scores (algorithms), one such process is categorizing your webpage for some set of keywords (queries)

Since there are billions of web pages across the Internet & billions of people looking for information, Google bots, while crawling your page, try to analyze your content & compare it with the queries people use on Google Search (keyword)

The search queries that match your content is saved in Google’s database and a small chunk of this data is shown to you on Search Console – so that you can make informed changes on your website.

If you wish to know more about GSC, you can refer to this guide: The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool

Google Analytics: Free Tool To Analyze your Traffic

Do I have to explain the benefits of Google Analytics? With Google Analytics comes Data, & data-driven decisions can help you validate a solid course of action for Growth & Targeting.

Google Analytics is a free web analytics tool that helps you analyze the incoming traffic to your website.

Since your website/blog is an important hub, it is important to look at the traffic that you are getting, and with Google Analytics, you can –

  • Check the traffic source (Organic, referral, social media, email, etc)
  • Analyse the real time numbers (real time active users on pages)
  • Analyse the number of traffic you get
  • See what pages are performing better
  • See the average time a user has spend on your website (specific pages)
  • Conversion Tracking: create, define & setup custom goals (like link click, subscription form fill, session duration limit etc) to actually see analyse the website traffic & see how many visitors of them are converting.
  • Track Visitors Engagement: keep an eye on some user engagement metrics like the average time people are spending on your webpage, how many people are leaving the website without any interaction (known as Bounce Rate)

Top Free Tools for Keywords Research

Keywords research is the backbone of Search Engine Optimization. As you know, keywords are simply the queries that we put in search engines to get information.

Every single day, Google encounters & saves billions of user queries into its database & the widely used queries are the “Keywords”

Using a keywords research tool helps us discover & identify the potential of keywords & see what keywords can be of use to us. Not

Below are some popular & free keywords research tools that you must use to

Answer The Public

This one is my favorite & I’ve been using this since it was free. But sadly, it’s paid now.

However, the free version allows you to search for 5 keyword ideas per day, which is enough if you’ve already done some homework in researching topics.

It gives you hundreds of keyword ideas from a single keyword.

This is a very powerful keyword research tool for bloggers to get a deeper level of insights based on user search intent, not only keywords.

l

Google Keywords Planner

Google Keywords Planner is a powerful tool that is primarily used by search engine marketers to find keywords ideas or analyze the potential of keywords.

Basically, the tool helps you discover more keyword ideas & shows important data for keywords – like the search volume, competition & pricing (for Pay Per Click advertising)

To start using Google’s free keywords planner, you would need to sign up for a free account on Google Adwords.

Also Read: How to Use Google Keywords Planner

Top Free Tools for Graphic Designing

Graphic designing is one of the important marketing skills to master – If not the complete design, then at least a marketer should know what kind of design he needs for his campaign & what all elements must be there. How much spacing & color scheme he needs – should not be ignored.

Seems like a tough job that graphic designers can handle, but worry not if you can’t afford one.

There are plenty of free tools available in the market that can help you create amazing graphic designs without needing to have graphic design skills.

Canva

I love Canva! It’s almost Free & super easy to use. Canva is a popular graphic designing tool with more than 30 million monthly active users worldwide.

You don’t need to have any special designing skills to use Canva. It’s super easy to edit & create amazing graphics using this tool.

Some of the reasons why I suggest Canva to beginners as a perfect tool for their graphic design needs:

  • You can select pre-defined image sizes: Canva eliminates the problems to figure out the right image sizing. It has a wide range of pre-defined image sizes. You can choose to create designs for various social media & other platforms like YouTube, Instagram, Facebook, Twitter, Ad Copies etc. This way, Canva ensures that you get the appropriate image dimensions for the platform you have selected.
  • Canva offers plenty of Resources to use for Free: Canva Library has a large number of templates, designs, & pre-built banners that are ready to be used after some minor tweakings
  • Canva Post Scheduler for Social Media: Canva recently launched their new feature named “Content Planner” that allows you to plan your social media postings. This tools currently allows you to post on the following platforms/channels: Facebook Page, Twitter, Facebook Groups, Pinterest, LinkedIn Profile, Linkedin Page, Slack, Tumblr

Crello

Crello is another cool graphic designing tool & is almost similar to Canva – similar interface & features. You can use Crello if you want some more free graphic variations than that of Canva.

As compared to Canva, Crello doesn’t restrict you from using all the features & you need to pay only when you use paid images from the Crello library.

Top Free Social Media Post Scheduler

Social media management is one of the most creative jobs to do in online marketing. Right from planning the month’s content calendar to posting the latest event in your industry – you need to make sure that your social media postings are getting published on time.

Below are some social media post scheduling tools to help you plan & schedule your social media posts in advance so you never miss out on posting on social media & keep yourself ahead in the game.

Though you will not get any free tool to manage all of your social media accounts from one place, you can use alternatives for different accounts:

Later – Best Instagram Management Tool

Later is an amazing social media management tool that offers many services & features like analytics, automated publishing, content management, post scheduling & more.

Later would help you manage your Instagram, Twitter, Facebook & Pinterest account – if you’re using their paid plan. And with a free plan, you can choose to use Later for any one of these social media channels.

Since the tool has a strong emphasis on visuals posting – so it is best suited for Instagram.

Hootsuite

Hootsuite is another popular social media management tool to help you with post scheduling & publishing. Hootsuite can be used for Instagram, Facebook, Twitter, YouTube, Linked In & Pinterest.

What’s good about Hootsuite is that it also helps you track your Twitter threads & using it for Twitter is one of the most powerful aspects of this software.

The pricing starts from $16 USD per month & they also have a free plan.

Socialoomph

Now that you are done with automation on Instagram & Twitter, Socialoomph will help you add one more social media account for management in their free plan.

Socialoomph is a powerful social media management tool & the company is reliable – in operation since 2008. Socialoomph also provides you with helpful documentation for onboarding.

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