Digital Marketing

Digital Marketing Strategies for Real Estate Businesses

Years ago, Real Estate companies relied heavily on print media and hoardings to market and advertise their products.

The downside of such traditional advertisements was high prices; and on the top of that, lesser reach on a targeted audience.

So the problem was, how can contemporary real estate businesses further distinguish themselves in a crowded market?

That’s where, digital marketing came as a boon.

As compared to conventional marketing techniques, digital marketing plan for Real Estate businesses has a far bigger potential for impact.

Use the following eight pointers to kickstart your real estate digital marketing plan and achieve the outcomes you want:

1. Create a Quality Website

First thing first – your real estate business will have a hard survival time without digital marketing in this era.

It is essential to establish an official company website with pertinent data on real estate listings and the fundamentals of the business.

Hire a qualified web developer to make a nice, mobile-friendly website that suits your real estate business needs.

As the majority of your potential clients are online browsing, especially on on mobile devices, make sure the you have a website – which is mobile-friendly.

The content of the website is the next thing to be scrutinized. “Content is King,” according to Bill Gates.

Your brand is reflected in the content, so it is crucial to communicate with clients in a straightforward, understandable manner.

This can be done easily if you have a website.

Try to incorporate keywords related to your sector while generating website content so as to make it more Search Engine Optimization (SEO) friendly.

These keywords will help your website rank on the first page of the online search results when a customer searches the website for property listings.

Additionally, you can provide your website with an interactive chat box function.

Since the real estate industry is so heavily focused on people, customer care must be given top priority.

You may engage with customers instantaneously and learn about their needs with the use of live chat boxes.

2. Produce Leads via Advertising

Let’s assume that you have established social media accounts and have been posting regularly about relevant topics. The following stage would be to launch paid marketing initiatives to create leads.

Real estate experts employ lead generation techniques to draw in prospective clients and turn them into buyers.

Using various digital platforms, specific marketing campaigns may be developed and directed at specific target audiences.

  • Social Media Marketing: LinkedIn ads can be used to determine whether a potential consumer can afford an opulent property by learning about their career and professional background. You can network with other businesspeople in your field who share a similar background, which will help you gain a thorough understanding of your rivals and the market. Similarly, platforms like Facebook, Instagram & more can be used to target home buying prospects.
  • Instagram ads are a powerful tool for promoting visual content. Targeting millennial house buyers, you can design marketing strategies specifically for Instagram that highlight the attractiveness of the property through carousel images and videos.
  • Facebook advertising is affordable and lets you construct several, easily manageable campaigns for past, present, and potential clients. Additionally, you can advertise on Facebook to a variety of real estate and property groups.
  • Google advertising or Search Marketing: Increasing your website’s rating alone by using SEO tactics would be difficult given how fiercely competitive the real estate industry is.

To increase leads generation, many small and local real estate businesses use Google AdWords to run Search Engine Advertisements (also known as PPC ads).

Search Engine Ads are basically the top 3-4 ads listing you see when you type in a commercial query in search engines.

You can make distinct landing pages with the assistance of a digital marketing, web developer and designer and promote them on the Google search engine by employing a certain set of keywords.

Based on the customers’ location and demographics, a set budget might be assigned to market your adverts.

3. Produce Informative Blog Content

Most of the businesses nowadays have a content marketing plan in place.

In addition to giving your consumers useful information, creating valuable blog posts will enhance your SEO game.

Your website will appear more authoritative and professional with a distinct blog area.

You can mention anything about your business and its sector in the blog entries that will be helpful to your readers.

The major goals of writing blog entries are to offer your clients practical guidance on purchasing or selling real estate, develop a strong SEO strategy, and keep a solid online reputation.

Include pertinent material in the blog entries to keep readers coming back whenever they need to know more about your sector.

Use aesthetically appealing photos, graphs, charts, and videos to enhance the blog’s interactivity.

Additionally, it encourages the user to spend more time on the website.

4. Create an Email Campaign

Email marketing initiatives assist companies in nurturing new prospects and maintaining contact with existing ones.

Email can be used to provide content to customers about the property and your business, such as videos, images, newsletters, blogs, and more.

By keeping tabs on what customers do after sharing the email, business owners can direct the good leads to sales.

You can gain useful details about your email campaign by using a quality email marketing service.

It is possible to track information like email open rates, click-through rates (CTR), and bounce rates and organize the ensuing marketing campaign accordingly.

5. Make Sure you put Time into SEO

Search engine optimization, or SEO, is a crucial tactic that helps generate free traffic from Search Engine like Google.

This Free is also known as Organic Traffic.

Organic Traffic can help generate enormous amount of free and quality leads for your real estate business.

Your website and web pages will rank better on search engine results pages (SERPs) when SEO is done appropriately for pertinent queries.

Although Google and other search engines frequently update their algorithms, it’s essential to continuously work on your SEO.

A fundamental component of SEO that can significantly impact results is keywords.

To incorporate keywords into your SEO plan, be sure to sprinkle high-ranking phrases throughout the content of your website and blog, such as your region and industry.

Other components of an effective SEO strategy include:

  • Backlinks: The incoming links to your website from other websites
  • Meta Title & Description: The Title & Description shown in Google Search Results for webpages
  • Social Media Pages & their authority
  • Website Speed

And the most important – Quality & Relevant Content!

Considering how important content is to an effective SEO strategy, be sure to update your blog frequently.

Writing high-value, long-form content frequently may be a smart idea because typically the content that ranks highest on Google is between 1500-2000 words.

6. Nurture Past Prospects via Email

An email nurturing campaign is very useful in engaging with new leads and keeping in touch with old clients regardless of the industry.

A well-rounded campaign should ideally direct prospective customers toward planned activities based on their buyer profiles and prior interactions with you.

However, a client is more likely to open your email and read what you have to say if your content is more pertinent to them.

7. Pay-per-Click Promotions

Realtors trying to create new leads can benefit greatly from using pay-per-click, or PPC, advertising because they only pay when the ad is clicked.

Because they only pay when someone clicks through their ad, PPC is a fantastic digital marketing choice for real estate professionals looking for potential clients who could be interested in what they have to offer.

PPC advertising can frequently be directed toward those who have used Google or another search engine to look up related keywords.

Below are some platforms where you can do PPC marketing:

  • Search Engines like Google, Bing
  • Social Media Platforms
  • PPC for Display Advertisements
  • Quora, Twitter & more

8. Organize Virtual Tours – Very Important for Real Estate Businesses

A fantastic piece of content and a successful digital marketing campaign for Real Estate business nowadays is the virtual tour of a home.

These tours allow potential customers to see what a property has to offer them in addition to sharing video content, which helps marketers make money faster than non-video users.

It might be challenging to buy a property, so it’s your responsibility as a real estate professional to make the process as simple as you can for your clients.

Some takeaway tips:

  • Utilize actual footage of the house rather than digital illustrations.
  • Ensure that the tour’s video is responsive and interactive across all platforms (mobile and desktop)
  • Try making the virtual tour user-friendly and in 3D

9. Make Your Real Estate Brand Voice Search-Ready

Although voice search in India is still in its infancy, it is developing steadily.

The fact that Hindi voice search has increased by 400% is even more encouraging.

Because standard keywords are rarely employed while speaking spontaneously, voice search has significant consequences for SEO.

This means that for real estate developers to continue to be visible on digital platforms, they must develop new strategies for being found through voice search results.

10. Understanding Audiences will help you Tailor your Marketing Efforts

Real estate developers need to understand their audience to produce material that homeowners will truly find beneficial.

In India, women will make up over 40% of all Internet users by 2020.

This emphasizes how crucial it is to produce content that appeals to women.

In doing so, it will also be necessary to question long-held stereotypes about gender and interest areas.

Realtors & Developers who have a thorough understanding of their target audiences are better able to produce content that users will find useful.

This is an essential stage in developing a rapport with your audience.


The impact of digital marketing cannot be understated, especially if you are in the Real Estate industry.

Real estate developers will outperform the competition if they have a strong and effective digital marketing plan since prospective homeowners use the Internet to study their possible purchases.

I hope the above comprehensive guide is helpful if you want to enhance your real estate digital marketing game.

Blogging Digital Marketing Product Reviews Resources & Tools

Best Grammar Checker Tools (Free/Paid): Features, Pricing, Benefits

I understand it can be difficult for many to choose the best free grammar checker tool from pool of grammar checking tools in the market.

And using a grammar checker tool is important because you cannot possibly review emails, lengthy blog entries, social media postings, documents, and other items manually, while also looking for grammatical faults in each one.

Worst is the case when you already have other hectic & prioritized tasks than checking grammar.

Whichever be the case, you might need the best grammar-checking tool for your particular requirements at any point of time.

Because more than you may realize, poor language and spelling can harm your reputation as well as that of your company.

So here I am today with a compiled list of awesome grammar checking tools to aid your writing ability & provide you/your business an error-free writing – which is of course, quintessential.

Why do you Need Grammar Checking Tools?

With the increase in demand of content, the demand for strong writing abilities has also grown.

Additionally, informative, accurate & precise information is required everywhere – on websites, social media platforms, and other online portals.

To draw readers in & keep them interested, strong writing flair becomes mandatory.

Below are some reasons that indicates the strong requirement of grammar checker tools:

  • The faults are rationally examined by a grammar checker tool. For instance, if it determines that the word you wrote is not what you intended to use, it can analyze the sentence and flag it as incorrect.
  • Grammar checking tools not only check grammatical errors, but also recommend alternative terms that are better suited for a certain statement or when you use a word repeatedly in your work. This way the application also helps expanding your vocabulary.
  • The thorough grammar checking ability of tools can re-arrange your phrases to make them clearer to understand and can also propose modifiers and adjectives – which are great to use.

Let’s now look at some of the best Grammar checking tools in the market:

Best Grammar Checkers Tools

1. ProWritingAid

For anyone – from businesses, writers, content creators to student, ProWritingAid is an online grammar and style editor tool that not only enables you to swiftly correct punctuation, grammatical, and spelling issues, but also helps improve your word choice.

Not only this, ProWritingAid also offers thorough reports that are sure to enhance your writing abilities.

Why ProWritingAid?

This application can be integrated with some of the most popular platforms like Google Docs, Gmail, and even WordPress – so you can use it regularly to check for grammatical errors.

ProWritingAid also provides in-app explanations, recommendations, quizzes, videos, and articles to aid with the on-the-go improvement of your writing abilities.

The majority of web browsers & softwares like Microsoft Word, Microsoft Outlook, all can be integrated with ProWritingAid.

On the top of everything, ProWritingAid also have a desktop application for Windows and Mac.

ProWritingAid Features

  • Grammar and spelling check
  • Support for Mac and Windows
  • Browser add-ons and third-party integration with popular/latest apps
  • Writing reports, far better than any other tool
  • Suggestions to enhance the strength and clarity in everything you write
  • Detects plagiarism
  • Checks for consistency in capitalization, hyphenation, and spelling

Plans and Prices

ProWritingAid has three plans – Free, Premium, and Premium Plus.

The basic plan is free of charge and

  • $20 for monthly premium cost
  • $24 for monthly premium plus package
  • $6 a month for single user

2. Linguix

Linguix is another popular tool that evaluates your writing for mistakes and offers advice for the finest grammar, punctuation, and writing style based on the context.

Why Linguix?

With over 2700+ complex corrections that cover thousands of issues from grammar to style, the tool is more than just a spell checker.

To help you improve the readability and presentation of your professional emails, as well as academic and personal projects, Linguix provides thorough explanations for common problems.

Linguix web app has a private mode for modifying private information. This mode allows you to edit the document, but as soon as the document is saved, all of your modifications are lost.

The browser add-on assists in correcting writing errors across the web, including in Google Docs, email, specialist content production programmes, chat services, and many other places.

Linguix Features

  • Linguix Software checks spelling, grammar, and style as well
  • Also works as a paraphrasing tool to improve and rework your sentences
  • For quicker authoring, Linguix offers content templates and snippets
  • User-level and company-level insights are also available
  • Advanced comprehension and readability ratings
  • Integration of third-party tools and browser extensions
  • A team management dashboard for businesses

Linguix Plans & Prices

There are three versions of Linguix – the Free Premium Trial, the Premium version, and the Business package.

  • The basic plan is of no cost
  • $8 monthly for the premium plan
  • Upon request, Team Price can be fixed

3. Ginger

Ginger is another quality grammar checking tool in my list – thanks to its grammar checking, punctuation, and spelling facilities.

The grammar and spell checker system that Ginger offers, enables you to write more effectively, precisely and quickly.

Why Ginger?

In addition to grammar checking functionality, Ginger offers several extra functions such as text reader, sentence rephrasing, dictionary, a translator with over 50 languages, and a feature to help you become more fluent in English!

Ginger comes in desktop application for Windows and Mac, as well as mobile applications for Android and iOS.

The free version also allows you to use browser add-on, definitions, and translations in 40 different languages, but it only enables 14 checks per month.

Ginger’s absence of plagiarism detector is a major drawback. In addition, the reporting is quite scanty in comparison to its rivals.

Ginger is compatible with applications like Outlook, Microsoft Word, and PowerPoint and can be downloaded immediately into Chrome or Safari.

Ginger Features

  • Ginger is a reliable tool for checking grammar and spelling
  • Ginger excels at editing and correcting as you type
  • With Ginger, sentences can rephrased to improve your writing style
  • Browser add-ons and third-party integration options available
  • Ginger supports 60 different languages
  • Ginger also offers practice sessions that are specifically tailored to your writing

Ginger Plans and Prices

Ginger offers a premium version in addition to a free plan with some restrictions.

The Free offer is without charge.

4. LanguageTool

Next grammar checking tool in my list is the LanguageTool, which is an “Open Source programme” developed by a group of language aficionados and software professionals.

LanguageTool is a distinctive online grammar checker simply because it is driven by open-source software.

Why LanguageTool?

Language Tool has a simple interface that makes it quite simple to use, and its grammar checker is quite precise.

The capability of this programme to be downloaded for offline use is one of its key benefits.

This tool comes with an ability to check grammar mistakes in a variety of languages, including Asturian, Catalan, Dutch, English, Esperanto, French, German, Italian, Japanese, Persian, Tamil, and many more – which is definitely another fantastic feature to leverage.

LanguageTool Features

  • LanguageTool is a perfect fit for proofreading – that includes an intuitive spell and grammar check
  • Corrects grammatical mistakes in numerous languages
  • More than 1,700 patterns are used in the proofreading engine’s error detection
  • Supports more than 20 languages – and translation as well in these
  • Browser add-ons and seamless third party integrations available
  • The ability to spot errors that other platforms of similar nature miss

LanguageTool Plans and Prices

Since it is an open source programme, a free plan with limited restrictions is available.

It also has a premium plan is costing as low as $4.92 a month – Hurray!

5. OutWrite

With the help of sophisticated grammar, spelling, and rephrasing suggestions, this AI-powered grammar and plagiarism checking application can undoubtedly help you write much better.

While there isn’t desktop software; it is only accessible online as a web app, allowing you to log in from any browser.

Outwrite provides a mobile app as well that is presently only accessible for iOS and includes extensions for Google Docs, Microsoft Word, and Chrome.

Why OutWrite?

The AI Eloquence Engine is one of the best aspects of Outwrite. It examines your content and makes suggestions on how to make it better by removing incorrect words, streamlining phrases, and minimizing passive voice.

A very effective plagiarism checker with a monthly check limit of 50 is also included in the Pro plan of OutWrite.

Users can check for plagiarism, improve their writing, and fix grammar errors in a variety of languages.

OutWrite Features

  • AI-driven proofreading software – OutWrite uses GradeProof’s Eloquence Engine to increase the writing’s fluidity, effectiveness, and clarity
  • With OutWrite, you can keep a track of writing data such as grade level, word count, readability & more
  • The absence of plagiarism guarantees the uniqueness of your paper

OutWrite Plans & Prices

Outwrite has three plans – Teams, Pro, and Essential.

The Pro package is $9.95 a month & $7.95 per month, per user, for the team’s plan.

The Basic plan is Free with limitations.

6. Writer

Just like the human writes, The “writer” tool goes beyond the scope of regular grammatical checking.

Compared to other writing assistants, the Writer does more content checks in addition to the fundamentals of grammar, punctuation, and tone.

Why Writer?

“Writer” has the capacity & capability to write better for work, to use the appropriate tone, writing style, and vocabulary for your audience.

Additionally, the “Writer” tool examines the content for your firm for prejudice, bias in writing style, readability, approachability, and conciseness.

This “Writer” tool is quickly overtaking editors as the primary writing support for businesses.

“Writer” Features

  • Grammar and punctuation checker
  • Check for inclusiveness and plagiarism
  • Conjugations of verbs
  • Single-click editing option
  • Language and readability check
  • Editor for grammar and spelling

“Writer” Plans & Prices

“Writer” offers a simple in-browser grammar checker without any cost.

The basic plan costs $11 per month, allowing you to to use the premium features and tools, and you can add more users for the same fee each.

7. Zoho Writer

An excellent online tool for testing spelling, punctuation, and style concerns is the Zoho Writer.

There are tons of fantastic features in this free grammar checking tool.

Why Zoho Writer?

Zoho Writer offers intelligent suggestions supported by machine learning, such as context-aware suggestions (such as effect/affect), subject-verb agreement, redundancy, and highlighting punctuation errors – that you’ll definitely notice after using this tool.

The intelligent writing helper in Zoho Writer keeps track of your use of adverbs, clichés, and passive language.

Making flawless papers and files for your business is easy with the sophisticated word processor Zoho Writer.

Zoho Writer Features

  • Correction of word choices
  • Writing assistant with AI
  • Analysis of readability
  • Index Flesch-Kincaid
  • Improves the quality of writing
  • Check your spelling and usage
  • Run-on sentences and polysyllabic words detection

Zoho Writer Plans & Pricing

Zoho Writer is available without charge, Cheers!

8. Virtual Writing Tutor

You may create a cover letter, have essays reviewed, practice IELTS tests, and more with the free online tool “Virtual Writing Tutor”.

Why Virtual Writing Tutor?

There are numerous editing choices available when using Virtual Writing Tutor as a grammar checker (even though the design looks pretty basic).

To check your grammar, punctuation, spelling, paraphrasing, and vocabulary, you should definitely utilize the Virtual Writing Tutor.

You will enjoy the built-in word count checker and target structure analyzer if you have recently started a blog.

Virtual Writing Tutor Features

  • Vocabulary-checking software
  • Vocabulary checker for academic and casual use
  • Checker for cliches and strong words
  • Error-correcting algorithm
  • Word counter & Grammar checking API also available
  • Sentence checker
  • Responsive Design
  • Telephone and ticket-based support

Conclusion on Top Grammar Checking Tools in the Market

The process of editing written material is very difficult and that’s where using a grammar checker tool to make your writing better becomes essential.

However, it is still advised to improve your writing abilities through academic study.

The accuracy and quality of the information are significantly impacted by grammar checking.

A perfect grammar checker ensures that your work is free of all grammatical mistakes.

Some software includes it, but if not, you can buy grammar checkers separately.

How Grammar Checker Tool Works?

The correct spellings and frequent mistakes are already stored in the database of grammar checker tools.

When you use incorrect sentence construction, the grammar checker software alerts you.

Most often, an amusing arrangement of your poor grammar usage ends up aiding you in fixing all of your punctuation mistakes when you use a tool.

I’ve tried my best possible efforts to list the best grammar checking tools in the article above.

Some FAQs on Grammar Checking Tools

Q1. Is there a better grammar checker than Grammarly?

The finest solutions are LanguageTool & Reverso for people who want to perform translations and error checks in several languages.

ProWritingAid, WhiteSmoke, and Ginger are the top Grammarly alternatives for users that require additional capabilities.

Q2. Is Ginger grammar checker free?

Yes, users of Ginger’s Free version can visit the site without charge for a limited time each week.

When the weekly limit is reached, Ginger continues to provide misspelt word fixes, but you must manually enter the new word.

Q3. Is ProWritingAid better than Grammarly?

Although ProWritingAid is an excellent tool, Grammarly is faster.

Grammarly does this instantly, whereas it takes a few seconds to scan, document, and generate a report.

Additionally to desktop applications for Mac and Windows, ProWritingAid Premium provides add-ons for Chrome and Safari.

Digital Marketing

Digital Marketing Strategies for Small Business

The world of digital marketing is dynamic and ever-changing. Its rapid evolution over the previous two years has been demonstrated. Although there have been several new marketing trends, it might not be feasible for your small business to implement all of these marketing techniques.

Having a good online presence for your brand is crucial regardless of whether you’re starting a new business or currently have one. Numerous channels available for online marketing, or digital marketing as it is more commonly called, cover every facet of online advertising, from content development to distribution and sales.

You’ll discover the top 10 digital marketing tactics in this article that small businesses may employ to increase their online presence.

Importance of Digital Marketing for Small Businesses

Digital marketing is innovative and aids in trend-spotting. While some small businesses are already engaged in digital marketing, others continue to put it off for several reasons, including a lack of resources, a lack of expertise, or a preference for sticking to a single form of advertising.

Others think that since they run a small company, they just require a manageable number of clients. This strategy is inappropriate and could impede their development.

Do you still fail to recognize the advantages of digital marketing? While you read the full justifications for why digital marketing is crucial, you’d better get started.

Provides Every Firm with a Fair Chance

Because digital marketing gives every firm an equal chance to succeed, you can watch your small business expand.

It is not a tactic that is exclusive to large organizations or multinational businesses. With the aid of digital marketing, small businesses can genuinely grow their operations. They can compete well with long-standing companies.

Additionally, small businesses can fully utilize digital marketing by interacting with clientele on various platforms.

The Most Economical Marketing Strategy

Digital marketing doesn’t demand big financial outlays. Small businesses can identify effective digital channels that don’t cost a lot of money.

As a result, digital marketing emerges as a glimmer of light for small firms.

Increases Sales

A productive digital marketing plan increases conversions. Increased conversion rates also result in higher revenue.

Compared to businesses that don’t use social media marketing, social media-using businesses bring in higher revenue.

Additionally, email marketing gets a lot of responses. A high reaction is generated and, as a result, the revenue is impacted when content marketing and other marketing methods are combined.

Selecting the Appropriate Audience

Digital marketing’s advantage over traditional marketing is due in part to its ability to target a particular market.

Results-oriented interactions are had with the target audience. They aid in achieving set objectives.

A certain person can be aimed at directly with email marketing.

Digital marketing is therefore thought to be the most individualised.

Provides Measurable Outcomes

Results for every digital marketing platform may be simply measured with the aid of specialised tools. You can use this to assess performance and assist in decision-making.

Some Effective Digital Marketing Strategies That Small Business Can Leverage

Know your Target Market

Larger businesses may be able to reach a broad audience, but “the riches are in the niches” is a saying for a reason.

You’ll have the most influence as a small business in a niche.

Additionally, you must comprehend the difficulties, issues, precipitating events, and objectives of your target market to build a niche and attract customers within it.

  • What is driving people to choose a product to buy?
  • How will it appear if they are successful?

Understanding these factors will enable you to create communications that connect with listeners and persuasively supports your solution.

Start by considering who you want to collaborate with and your current clients. Next, develop a buyer persona.

Do More of What is Effective

Once your efforts are up and running and you’ve tried a few different things, pay attention to the statistics.

You can learn what’s working from this. It’s a smart idea to increase your reliance on tested revenue-generating strategies as you scale.

To Control your Online Presence, Build a Website

One of the most significant things you can build for your small business is a professional-looking website. Here, you will describe your company’s background, services, location, and methods for contacting you.

It is a channel you will always own and it offers the capacity to send traffic from advertising and other marketing initiatives in addition to being a location to send organic traffic.

Likewise, your website is more than just a static brochure. By learning how to convert traffic and turn it into a 24-hour salesperson, you can create them into leads.

Configure Google My Business

A quick initial step to assisting prospective clients in finding your business is to create a free Google My Business profile.

The process of adding your company’s contact details, operating hours, images, and list of services just takes a few minutes.

You can create a Google business profile without a storefront, which is an additional benefit.

You may also access analytics from your profile to learn more about how customers interact with your company.

You may also read client reviews, reply to them, and find out what search terms led them to your business page.

Also Read: Google My Business Optimization

Advertise your Small Business

You should invest in short-term strategies as a small business because organic traffic takes time to develop. Pay-to-play strategies that target customers with high intent are excellent for achieving quick victories that help launch other goals.

If you are aware that your target market is looking for your product or service online, Google Ads are ideal.

If not, you might think about using social media advertisements.

The buying intent of users on social media is lower, but you can still pique their attention with properly targeted ads and a sufficient number of impressions.

To Generate & Nurture leads, use Email Marketing

The mere fact that you turned website visitors into leads doesn’t indicate that those leads are currently prepared to make a purchase. It’s crucial to stay on their minds and lead them closer to making a purchase.

Your marketing toolkit must include email marketing. Millennials prefer email contacts from companies.

This approach is a simple, cost-free, and scalable way to interact with both potential and current clients. Try emailing newsletters and other promotions to your database once you have an email marketing platform in place.

Small business owners don’t typically have a lot of spare time to dedicate to digital marketing, so use marketing automation to make your life even simpler.

Utilize Analytics Tools to Monitor your Website

There are many free tools and services to assist you to get started if you’ve never created a website before and aren’t familiar with the technical aspects. Make sure to use these tools while building your website so you can easily track who is visiting it.

Look into Potential Keywords

The study of buyer personas is expanded upon through keyword research.

Using the profiles, you’ve developed; you may look for the best keywords for your brand.

Then, using a tool like KW Finder, you can look for keywords that are relevant to your target market.

You can then conduct some on-page SEO analysis and optimization. Here, you should place those keywords on your website in the appropriate spots, such as the meta-description, page titles, and H1 tags.

Write Blog Posts that are Well Optimized

In terms of your search engine ranking, content and blogging are crucial.

The more frequently your target keywords occur in your valuable and high-quality content, the more probable it is that you will show up in search results.

Blogging is a fantastic approach to establishing yourself as an authority on your subject, good, or service.

Make certain that you write with SEO in mind.

Create an Email Marketing Plan

When you begin producing consistent content and developing landing pages, you should share these with the customers who appear most interested in knowing more about your offering.

Develop an email marketing plan as a result.

While you should take care to avoid spamming individuals who subscribe to your email list, you should send just enough to keep your prospects informed and interested.

Key Takeaway

Traditional marketing strategies are used by a lot of startups and small businesses, but they provide relatively slow results and can only reach local clients.

However, compared to potential customers who are targeted locally, the group of potential customers found online is relatively quite large.

Small businesses may reach a wide audience with internet marketing. A cost-effective strategy to enhance your organization is through digital marketing. Therefore, it makes sense for small businesses to make use of digital marketing’s potential and advance in their industry.

Some FAQ’S

What is digital marketing and its importance?

The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel

Why Digital Marketing is important for small businesses?

Small businesses can better target their ideal clients by understanding the online behaviours of their customers with the aid of effective digital marketing. It uses thorough market research to guide the following course of action.

Also Read: Digital Marketing Strategies for Real Estate Businesses

Net Worth

Jawed Karim Net Worth & Biography

Amidst several social media and video streaming platforms, YouTube has carved a league of its own as one of the oldest and leading video-sharing platforms.

YouTube is also popularly hailed as the most visited website in the world after its parent organization, Google.

Jawed Karim- Who is he?

Jawed Karim is an American software engineer, internet entrepreneur, and philanthropist of German and Bangladeshi origin who is best known as one of YouTube’s three co-founders.

Even YouTube, a social media juggernaut used routinely by billions of people all over the world to publish video material on practically every possible subject, was once simply an idea — an idea in the mind of a man named Jawed Karim.

Despite keeping a low profile since selling YouTube to Google’s parent company Alphabet in October 2006, he has remained quite busy, investing in and working to create various internet start-ups around the world to nurture and export the spirit of creative dynamism that exists in Silicon Valley.

Jawed Karim Biography

  • Full Name: Karim, Jawed
  • Birth Date: October 28, 1979
  • Net Worth: $140 million to $300 million
  • Awards: The GITA Award (2008), the University of Illinois at Urbana-Champaign Young Alumni Achievement Award
  • Children: None
  • Contributions: Co-founder of YouTube
  • Birthplace: Merseburg, Germany
  • Expertise: Software engineering
  • Age: 42
  • Nationality: American/German
  • Parents: Naimul Karim, Christine Karim

Jawed Karim’s co-fermentation is one of his most significant career accomplishments. Jawed Karim is a German-American internet entrepreneur, technologist, and co-founder of YouTube, the popular American video-sharing website that is now a division of Google.

Karim worked for PayPal early on and co-founded YouTube with Chad Hurley and Steve Chen.

He was also the first individual to upload a video named ‘Me at the Zoo’ on YouTube.

Karim created several essential components of PayPal, including its real-time anti-internet fraud technology.

Karim became an informal adviser to YouTube once it was introduced. After YouTube was launched, Karim became an informal consultant to the site rather than an employee, and he focused on furthering his studies while holding a significantly smaller portion of the firm than the other co-founders.

Karim received 137,443 shares of Google stock after YouTube was bought by Google. His other ventures include co-founding Youniversity Ventures alongside Kevin Hartz and Keith Rabois, as well as investing in Airbnb, Inc.

Jawed Karim – How did he start YouTube?

He met Steve Chen and Chad Hurley, the other two creators of YouTube, at PayPal. The lack of Super Bowl XXXVIII video footage, as well as the Indian Ocean earthquake and tsunami, inspired Jawed to create a video-sharing website.

The contentious Super Bowl half-time segment with Janet Jackson was a rage at the time, and everyone wanted sight of it.

Hurley and Chen, on the other hand, have cited the website Hot or Not, a rating site that allows users to score the beauty of photographs uploaded voluntarily by users, as the inspiration for launching YouTube.

The founders also indicated that they had an online video dating service in mind when they created the site.

If you’re wondering if YouTube was the first video-sharing website on the internet, the answer is no, it wasn’t. This is because Vimeo was started in November 2004, before YouTube, but because it was a side project of the developers of the Los Angeles-based internet humour firm College Humor at the time, Vimeo did not grow as quickly.

Jawed Karim’s Net Worth

Jawed Karim has an estimated net worth of $190 million.

He owns 137,443 shares of YouTube stock, which are worth more than $140 million if sold today by Google.

His shares, along with other revenue from his investment company, add up to a net worth of $190 million as of 2021.

Due to his level of anonymity, there is no clear information regarding his private life, money, or car collection. His wife and children are unknown to the general public.

Jawed Karim is a resident of Palo Alto, California, in the United States. However, images of where he lives, let alone his residence, are not publicly available because he does not share them.

Jawed Karim Facts

  • Jawed Karim is a lifelong student who is devoted to his profession. Despite many challenges and phobias, he worked hard from a young age and is today known around the world as the first YouTuber and co-founder of the video-sharing website.
  • Apart from English, he is also fluent in German and Bengali, which are the national languages of Germany and Bangladesh, respectively, from which he descended through his mother and father.
  • Jawed Karim started Karim Immigration, a Canadian immigration agency that provides advice and representation to customers worldwide.
  • He seized the opportunity to work for PayPal, which proved to be a watershed moment in his life.
  • Even after starting YouTube, he maintained his education, earning a master’s degree from Stanford University. During his studies, he worked as an advisor for YouTube.
  • Furthermore, Karim had a substantial role in numerous critical YouTube decisions, including the decision to partner with firms such as Google and NBC, which can surely be regarded as some of the most significant reasons for YouTube’s current success.
Net Worth

About Mr. Beast: Net Worth & Reason Behind Success

Jimmy Donaldson, known as Mr Beast, is the most popular YouTuber in the country and, by the time this tale is published, probably the entire world.

Donaldson, six foot two and dressed in a gray Nike sweatsuit, has been touring me around his company’s warehouse, displaying the remnants of numerous Mr. Beast movies, a mishmash of stunts, pranks, and eye-popping cash gifts.

There are stacks of GameStop stuff in one area from a video in which he offered to buy everything a contestant could fit inside a confined triangle.

  • Name: Jimmy Donaldson
  • Net Worth: $55 Million (Forbes)
  • Monthly Earnings: $10 Million +
  • Occupation: YouTuber, Businessman, Philanthropist
  • Total Subscribers: 215 Million (All Channels)

Mr. Beast aka Jimmy Donaldson’s Net Worth

According to Forbes, Mr. Beast had an estimated earning of $54 million in 2021, naming his channel as one of the top 100 most popular and viewed channels.

Mr. Beast is an American YouTuber, entrepreneur, and philanthropist. Expensive stunts and challenges bring a lot of money for him, and he is well recognized for them.

As a philanthropist streamer, his debut video, counting one of 100,000, had tens of thousands of views in a matter of days in 2017.

Since then, his videos have received millions of views, and he has grown in popularity.

In addition to his primary channel, Mr. Beast has numerous other YouTube channels with over 84 million subscribers.

Mr. Beast’s Biography

  • Full Name: Jimmy Donaldson
  • Net Worth: $55 Million (2021), Source: Forbes
  • Profession: American YouTuber, Philanthropist & Businesman
  • Nationality: American
  • Birth Date: May 7, 1998
  • Family: Maddy Spidell (Partner)
  • Height: 6ft 3inches
  • Birthplace: Kansas, United States

How Many Subscribers Does Mr. Beast Have?

Jimmy Donaldson had around one million subscribers in May 2017.

Mr. Beast now has over 94 million customers (as of April 2022). His entire fortune is derived from his online enterprises, which include his YouTube channels, Mr. Beast’s official storefront, and so on.

Mr. Beast’s admirers refer to him as “the Santa of YouTube.”

Mr. Beast is a well-known YouTuber who has donated millions of dollars to strangers, friends, and relatives.

YouTube Channels Owned by Mr. Beast

  • MrBeast (Primary Channel) – 98.2 Million Subscribers
  • Beast Philanthropy – 9.03 Million Subscribers
  • MrBeast Shorts – 14.2 Million Subscribers
  • Beast Reacts – 18.1 Million Subscribers
  • MrBeast 2 – 6.24 Million Subscribers
  • Mr. Beast Gaming – 27.8 Million Subscribers
  • MrBeast en Español – 19.9 Million Subscribers
  • Beast Reacts en Español – 5.4 Million Subscribers
  • MrBeast Gaming en Español – 4.45 Million Subscribers
  • MrBeast На Русском – 3.77 Million Subscribers
  • MrBeast Gaming На Русском – 973K Subscribers
  • Beast Reacts На Русском – 520K Subscribers
  • MrBeast Brasil – 4.52 Million Subscribers
  • Beast Reacts em Português – 911K Subscribers
  • MrBeast Gaming Brasil – 1.41 Million Subscribers
  • MrBeast en Français – 1.17 Million Subscribers
  • MrBeast हिन्दी – 336K Subscribers

Total Subscribers ~215 Million

**Data as of June 2022

With so many channels having pretty good number of subscribers, Mr. Beast is definitely a Beast.

How Does Mr. Beast Have so much Money?

Primary revenue generating sources for Mr. Beast:

  • Brand Collaboration & Sponsorships
  • Google Adsense – YouTube Ads Revenue
  • Selling Merchandise (TShirts, Bags, etc)

Mr. Beast must earn a lot of money to keep his films going, and his primary channel is a loss leader to attract new viewers – it’s practically a marketing investment.

He’s set up other cash streams to make this possible, with one final purpose in mind, which we’ll discuss later in this piece of content.

Mr. Beast, like every other YouTuber in the platform’s partner programme, earns the majority of his money through AdSense.

Display, overlay, and video adverts appear on his content, and he is compensated.

The number of views a video receives and the CPM (Cost per Thousand Views) rate determine this.

He receives a part of the revenue generated by these adverts on Google’s video platform, which is YouTube.

Companies large and small flock to relevant material to advertise themselves, but if they want maximum impact, Mr. Beast is the objective, with over 30 million viewers on a video virtually every time.

According to Mr. Beast, the primary Mr. Beast channel has 54 million subscribers and an average daily audience of 11 million viewers from unique sources.

Ads that broadcast on the videos can generate $55,000 per day ($20 million per year).

He uploads footage of himself playing games like Minecraft and Among Us on the track. He’s collaborated with well-known YouTubers such as PewDiePie and Valkyrie.

The advertising shown in the films might bring in an estimated $30,000 per day ($13 million per year) for the channel.

Mr. Beast has accomplished a lot more than that.

Why does Mr. beast Donate so much Money?

Donaldson reveals in several videos on his channel that the money he gives away allows him to continue his job as a Youtuber.

He receives millions of views with each gift. These views represent a return investment for him, from which he can earn.

One of his charitable offerings included a $10,000 tip to a pizza delivery person. He listed a waitress for $10,000 after paying $1 on a water bottle.

Thousands of dollars have been contributed to Twitch channels, as well as 100 cars and the repayment of several students’ college loans.

Mr. Beast has also performed many other charitable acts.

Mr. Beast’s Car Collection

1. Model 3 Tesla

Mr. Beast’s Tesla Model 3 is the only electric vehicle in his collection. The Tesla Model 3 is a five-seater electric vehicle loaded with impressive technologies.

2. Nissan Armada

Mr. Beast’s collection also includes a Nissan Armada, the lone SUV in his garage.

The Nissan Armada is a full-size all-wheel-drive SUV powered by a 5-6-litre V8 gasoline engine that delivers 400 PS at 5800 rpm and 413 Nm at 4000 rpm.

3. BMW 3 Series

Mr. Beast owns a vintage BMW 3 series with a 2-litre-4 cylinder twin-turbo Diesel engine that produces 248 PS at 5800 rpm and 258 Nm of torque at 1450 rpm.

4. Lamborghini Huracan Spyder

Mr. Beast has a Lamborghini Huracan Spyder, one of the most opulent supercars, powered by a 5.2-litre V10 Turbo gasoline engine with 640 PS and 600 Nm of torque.

5. Gallardo Lamborghini

Mr. Beast also possessed a Lamborghini Gallardo, which is powered by a 5.0-litre V10 engine that produces 500 PS and 510 Nm of torque.

FAQ’S about Mr. Beast

How does Mr. Beast get a lot of money?

Forbes named him the highest-paid YouTuber in 2021, earning $54 million (£39 million) from advertising, sponsorship partnerships, and an ever-expanding empire of spin-off goods such as clothes, video games, and burgers deliveries.

How much Money does Mr. Beast Donate?

His net wealth is not publicly available; however, he has stated that brand partnerships support the majority of his US$1 million gifts. Mr. Beast makes a $1 million food donation to charity.

Digital Marketing Search Engine Optimization

SEO Interview Questions (2022): Fresher/Intern, Experienced & Advanced

SEO Intern/Fresher Interview Questions

Question 1: Which form of redirect/meta tag will transfer the most authority to the directed page?

  1. Canonical Tag
  2. 302 Redirect
  3. 301 Redirect

Question 2: Which on-page element carries the most weight for SEO?

  1. The Meta Keywords Tag
  2. The Title Tag
  3. The Headers (H1, H2, H3….H6)

Question 3: What do the acronyms PA, DA, and PR stand for?

  1. Page Age, Domain Authority, Parked Rename
  2. Page Age, Domain Authority, Page Rank
  3. Page Authority, Domain Authority, Page Rank
  4. Page Age, Domain Authority, Page Reputation

Question 4. What website provides details of search-engine-specific HTML markup that all major engines have agreed upon?


Question 5. The number of characters recommended for Title Tag?

  1. 120
  2. 250
  3. 70
  4. 100

Question 6. What is anchor text?

  1. It is the main body of text on a particular web page
  2. The text within the left or top panel of a web page
  3. It is the visible text that is hyperlinked to another page
  4. It is the most prominent text on the page that the search engines use to assign a title to the page

Question 7. Which of the following is a good keywords selection & placement strategy

  1. Targeting 3 or more synonyms of the main keyword
  2. Targeting the highest searched keyword only
  3. Neglecting the highly competitive keywords as there are less chances to rank
  4. Copying all competitor keywords to not miss any ranking opportunities

Question 8. How can meta description tags help with the practice of Search Engine Optimization

  1. Meta descriptions are the least important & should not have much SEO weightage
  2. They help tell search engines which keywords are important
  3. They serve the copy that will entice searchers to click on your website listing
  4. They are just an important ranking factor to not miss on

Question 9. Google is more inclined towards keywords found

  1. In the middle of title tag
  2. At the ending of title tag
  3. In the beginning of title tag
  4. None of the above

Question 10. The canonical tag is used to inform search engines

  1. Which URL to count as the main URL when you have several URLs of the same page
  2. Which page is the homepage of the website
  3. Which pages should not show in search results
  4. None of the above

Question 11. What order represents the best structure for Meta Title tags

  1. Brand Name, Primary Keyword, Followed by Phrase & Secondary Keywords
  2. Primary Keyword, Brand Name, Followed by Phrase & Secondary Keywords
  3. Primary Keyword, Phrase & Secondary Keywords. Brand Name

Question 12. Which of these is not an important metric to consider while link building

  1. Spam Score of the Website
  2. IP of the Website
  3. Domain Authority of the Website
  4. Anchor Text of the Link 
  5. Organic Search Traffic of the Website
  6. None of the above

Question 13. Which of the following link building techniques do search engines tacitly recommend?

  1. Reciprocal link exchange programs.
  2. Viral content creation & promotion.
  3. Renting out pages from trustworthy domains and also positioning web links on them while targeting keywords in the anchor text.
  4. Purchasing web links with proper anchor text from web link networks

Question 14. Which of the following factor(s) is not important when optimizing for Images

  1. File Name of the Image
  2. Alt Text of the Image
  3. Size of the Image
  4. Visual Text within the Image
  5. Image file format (PNG, JPG, WebP)
  6. All of the above are important

Question 15. YMYL stands for Your Money, Your Life

  1. True
  2. False

Question 16. EAT stands for Expertise, Anchor Texts & Trust Factor

  1. True
  2. False

Question 17. It’s better to use Exact Match keywords rather than partial match keywords

  1. True
  2. False

Question 18. You should have one comprehensive page on a topic instead of multiple pages for each variation of a keyword

  1. True
  2. False

Question 19. The best way to use Domain Authority is to

  1. Increase backlinks & aim for higher score
  2. Aim for the Lowest score possible
  3. Use it as a comparative metric between you & your true competitors
  4. Use it as a comparative metric between you & other websites

Question 20. Core Web Vitals are metrics including: 

  1. Page Loading Performance, Ease of Interaction with the Page, Visual Stability of a Page from user’s perspective
  2. FID (First Input Delay), Cumulative Layout Shift (CIF), Largest Contentful Paint (LCP)
  3. All of the above
  4. None of the above

Question 21: Which of the following category doesn’t come under YMYL?

  1. Health
  2. Finance
  3. Education
  4. Fashion
  5. Automobile
Social Media Marketing

How to Earn Money with Instagram? Strategies that Actually Works

Instagram is a massive social media site, however, not many of you may be aware of this platform’s true potential.

As Instagram is rapidly expanding and more people are gravitating toward this platform – it provides a fantastic chance for small influencers to create a following and monetize it.

Anyone can make money with Instagram using the below-mentioned strategies in this blog.

This blog also covers several other important questions such as what is the minimum number of followers that you need to get started, how to approach brands for collaborations, how to make money on Instagram without followers and so on.

Read through this in-depth article & understand how you too can make money using Instagram.

Can you make money from Instagram?

Making money through Instagram has come a long way. Instagram allows you to be compensated by making sponsored posts for brands, and becoming an affiliate by selling the items of other companies.

You can also create a tangible or digital product and sell it, or provide a paid service.

How many followers on Instagram to make money?

You may generate money on Instagram with as few as 1,000 followers. The key is to acquire engaged followers who like, share, and comment on your content.

Even if you manage to get 1,000 engaged followers, the possibility to earn money exists.

With a large enough fan base, companies are prepared to invest in you because of the profitable actions you’ll generate through your account.

How to Make Money on Instagram without Followers?

Send a Direct Message

People will not trust you if your content does not receive likes and comments; you will not be able to make money, and your chances of receiving a response are slim to none.

Greet your followers and express your desire to interact with them. You’ll be getting money on Instagram following this message if you ask them about their lives and family or simply talk to them as friends.

People will say yes and no to your offer; when they say yes, you can email them your affiliate link.

And that’s it – you’ve made money on Instagram if they purchase via your link.

Instagram Shoutout for Sale

Selling Instagram shoutouts is another popular tactic used by Instagrammers and influencers.

You can sell your story space, get paid to like Instagram photos, get paid to make Instagram posts, and so on in addition to selling shoutouts.

There are numerous ways to earn money with Instagram shoutouts.

However, unlike affiliate marketing, these approaches do not generate regular passive income, therefore you must work on them as if they were a job.

Recommended Read: Instagram Shoutout: Post/Story Examples & How to Use

Make Money from Instagram Videos

Posting Instagram Videos is another way to generate money on Instagram. Choose a few brands from the sea of brands available to the market and advertise their product or service by posting Videos.

Using the same model as of YouTube, you could easily make money on Instagram by embedding adverts in your video content.

Your earnings would be determined by the number of views your Instagram video receives. The drawback is that you will only be able to keep 55% of the revenue generated per view, according to Instagram Business.

How to select a niche and approach brands for collaborations?

To choose a niche,

  • Determine your interests – Figure out what exactly would you like to contribute on Instagram.
  • Once you’ve identified your preferences, check for popular Instagram pages for inspiration. For example, if you’re into skincare, start following skincare influencers and understand how they market. This will also provide with some ideas for how to improve your Instagram Page.

For brand collaborations, Influencer marketing is on the rise, thus more firms are looking to engage with micro and nano-influencers.

In terms of specialised and sub-niche influencers, this market is continually changing. Influencer marketing has piqued the interest of a wide range of businesses, from small to large.

To collaborate with a brand, you can either send them an email or message them on Instagram. 

Here are some pointers to keep in mind when approaching brands for collaboration on Insta for monetization:

  • Include your contact information in your biography.
  • Make use of hashtags and geotags
  • Include a call to action
  • Brands should be tagged in your posts.

How can I use Instagram to Make Money?

Through Affiliate Marketing 

One of the methods to make money on Instagram is through affiliate marketing.

As we all know, today’s businesses want to sell their products online, and affiliate marketers may assist them in growing their social media following.

You can join affiliate programmes if you have a sizable number of Instagram followers.

After enrolling in relevant affiliate programmes you wish to promote, you can post links to Instagram and earn a percentage on every sale you make.

Instagram would be one of the finest venue for affiliate promotions due to its huge network of influencers.

Sell Social Media Marketing Services

It’s no secret that Instagram has a high sales potential, therefore more and more firms are turning to it to market their products, reach out to their target audience, and improve sales.

Because competition is increasing, brands must seek professional support if they want to cut through the clutter – and that is one of the major reasons why Social media marketing services are highly considered.

Brands want a variety of social media marketing services, ranging from training and consultation to monthly support.

This implies that social media gurus have a plethora of chances to acquire freelance work and make the most of their Instagram skills.

Make an Online Store & Sell Your Merchandise

You may have noticed large businesses or celebrities advertising their stuff on Instagram.

They have their line of merchandise goods and are active on Instagram.

Instagram now offers an incredible e-commerce option to sell things or merch straight on their site and earn money from Instagram.

Become an Instagram Influencer and sell Sponsored Posts and Shoutouts

To make money on Instagram, you can also offer to cooperate yourself with companies as an influencer and promote their products or services.

Because of the numerous advantages of Influencer marketing, most firms prefer to collaborate with influencers to promote their products through sponsored posts rather than directly paid promotion.

To enhance their revenue, many influencers may mix Instagram postings with various sorts of marketing activities, which commonly include an email list, a Pinterest account, and continuing content on other social media platforms.

Instagram is a Great Place to Sell your Photos

If you enjoy photography, this is an excellent method to sell your work and earn money on Instagram.

Everyone requires high-quality images to be successful. Post your photos with insightful captions, product tags, and hashtags, apply unique watermarks and list the photo’s details to attract possible purchasers.

Investigate the market to see what works best for you.

Recommended Read: How To Sell Paintings Online: Monetizing Your Artistic Talent

Conclusion on Making Money with Insta

Investing time and effort in platforms like Instagram is a long-term investment.

There are numerous inventive ways for anyone to generate money on Instagram, ranging from sponsored posts to social media marketing services. 

Instagram is one of the fastest-growing social media networks with the highest engagement, therefore making money on the platform is simple if you use it correctly.

Frequently Asked Questions about Making Money on Instagram

How do beginners make money on Instagram?

Beginners make money on Instagram through Brand Collaborations. You can collaborate with brands as a content developer to promote their products and services or by promoting Affiliate Links. You may also earn through sponsored Content and online shopping.

Does Instagram pay money for posts?

No, Instagram doesn’t pay money for posts, however, if your profile is engaging enough with good number of following, you can generate money depending on your particular brand of Instagram content, your audience, and your degree of commitment.