Categories
Product Reviews

WebinarKit Review: A “No-Brainer” Software to Pay for

I assume you’re reading this review because you have now realized the power of Webinars & how much business can be made using tools like WebinarKit.

What is WebinarKit?

WebinarKit is a webinar streaming tool that can be used to create evergreen, like-live, just-in-time, and instant watch webinars in few simple steps. With it’s automation capabilities, you can automate evergreen webinars to bring qualified leads & sales for your business 24*7 – on autopilot.

What are automated Webinars?

An automated webinar is a webinar session that runs on autopilot – without having to put additional efforts in webinar presentation if the presentation is available (pre-recorded sessions or videos). These Webinars aren’t actually live, but simulate like-live experience amongst attendees.

Webinars can be fully or partially automated.

When an evergreen Webinar is automated, you can generate new leads consistently without having to put any additional efforts in running the Webinar & working from Scratch.

Why Webinars are important?

Popular surveys[1] & studies indicates Webinars must be a critical element of your digital marketing strategy. Many businesses believe:

  • Webinars can really outperform other lead generation channels.
  • Leads created via Webinars are highly relevant a.k.a qualified or hot leads
  • Webinars have lower cost per leads spending
  • Webinars have direct impact on your sales pipeline & revenue

If we look at some Webinar stats[2]

  • You can make $11,286 from a single webinar
  • One Webinar can get you over 500 leads
  • Between 2% and 5% of attendees will buy from you

With so much being said, Webinars are definitely a powerful marketing channel. It helps your business increase brand awareness/authority, reach targeted account & generate more qualified leads.

About WebinarKit

What is Webinar Kit?

WebinarKit is a webinar streaming tool that can be used to create evergreen, like-live, just-in-time, and instant watch webinars in few simple steps. With it’s automation capabilities, you can automate evergreen webinars to bring qualified leads & sales for your business 24*7 – on autopilot.

WebinarKit is super easy to use & when executed well, it generate new leads consistently without many additional efforts of you or on the part of one who’s present in the webinar.

šŸ‘‰ My Fair Verdicts About WebinarKit šŸ‘ˆ

I highly recommend this tool because it’s really easy to use – the steps are straightforward & it comes at a whopping limited time period offer of $79 for lifetime, when other software costs you $99 a month.

Important note: WebinarKit is offering this tool at a discounted price because they want to market & grow at scale to gain market tration. Once they’ve have enough milestones achieved, they’ move on to a recurring monthly plan. Don’t miss the opportunity to create automated webinars for lifetime.

WebinarKit Features & Capabilities Review

Webinars are a big part of many businesses.

  • Course sellers often host free webinars on various topics to educate their audience – and in return they collect your emails & also promote course.
  • SaaS companies often host free webinars educating audience on how their tool can be leveraged
  • Any organization hosting onboarding webinar to educate customer more briefly on the product

Similarly there can be many case studies for using Webinars – and investing in a webinar building software like WebinarKit is unquestionably a good choice.

Setting up evergreen webinars that run on autopilot is easy with WebinarKit.

Schedule Your Webinars

With WebinarKit, you can schedule your Webinars so they reoccur as often as you want.

This primarily helps to offer multiple timing slots of your Webinar – so registrants can have more flexibility to join your Webinar as per their convenience.

You want the Webinar to reoccur & show up everyday, can be done! You want the Webinar to reoccur multiple times a day – that too is possible.

You can be specific with date, days, timings & timezones – and based on the schedules you’ve set, the Webinar reoccurs.

WebinarKit also has a “Just in time” option available, when enabled, it allows registrants to join your webinar right away – this maximizes webinar attendance!

The more flexible timings of your Webinar, the more number of registrants & live attendees you’ll get.

These all features make it very convenient for potential registrants to watch the Webinar – that eventually gets you more sales.

Live Chat

This is an awesome feature by WebinarKit to supercharge your Webinar Engagement.

When live chat option enabled, the Webinar attendees can interact with each respond in messages – and you or your team as well.

So if you’re relying on automated evergreen Webinars, using this Live chat feature helps attendees feel like-live experience.

You can take questions from the live chat, spark a conversation to let attendees interact with each other or anything you could think of.

Live chat is a great feature to keep the attendees engaged as most of the attendees would skip before half the Webinar is over.

Chatbot Simulator Pro

This feature is a little different from the Live chat feature.

WebinarKit offers an upsell of “Chatbot Pro” addon that allows you to put in messages in Webinar chat from any name & add any text

You can add any name & message – and set when it’s going to display in chat.

It’s another powerful feature you can leverage to answer frequently asked questions about your products or setup messages that arouse curiosity & engagement amongst other Live attendees.

These customized chats are definitely a value adder to the Webinar – encourage engagement amongst Live attendees by driving curiosity around your product.

I hope you’ve got the idea!

Templates & Customizable Landing Pages

An automated evergreen webinar consists of primarily three landing pages:

  • The Webinar information or Registration Page
  • Webinar registration confirmation & Thank You Page
  • Webinar Countdown & WatchRoom link

These landing pages must also be optimized for better conversions. This optimization may include things like A/B testing with Title, Description, Thumbnail, In-Body content & more.

In between the same, you would also want to match these landing pages with the theme of your business.

With WebinarKit, you can customize these landing pages too.

I won’t say WebinarKit offers the best landing pages – but they really have very simple ones & the simplest convert the best.

You can also integrate conversion tracking, analytics & other scripts as well in these landing pages.

Clean Analytics

WebinarKit also provide you some simple data that’s definitely helpful in improving your Webinar campaigns.

  • Webinar attendees dropout timings graph
  • Traffic
    • Registration Page Visitors
    • Webinar Registrants
    • Webinar Attendees
    • Replay Attendees
  • Conversion
    • Registration Page Conversion Rate
    • Webinar Attendance Rate
    • Replay Attendance Rate
  • Engagement
    • Average Time in Webinar
    • Average Time in Replay
    • Offer Clicks in Webinar
    • Offer Clicks in Replay
  • Registrant Details: Email, First & Last Name, Phone Number, Registration Date, Presentation Date

There’s no Limit with WebinarKit

WebinarKit doesn’t have any limit on:

  • The number of Webinars you run
  • The number of registrants you get
  • The amount of attendees streaming online

Webinars are optimized with WebinarKit

Webinars hosted via WebinarKit are optimized to work on all major browsers (Google Chrome, Safari, Mozilla Firefox & Microsoft Edge) & devices (desktop, tablet & mobile).

Boost Offers

With WebinarKit, you can also present your products/offers at a separate section in the screen that you can set to display at specific times between the Webinar presentation.

The offer appears with some content, a countdown time & a call-to-action which you can link to your product or checkout page.

Auto Email Reminder Notification System

Reminders are a big part of your Webinars funnel building process.

With WebinarKit, you can setup a basic email notification system that allows you to:

  • Send reminder email when the Webinar is about to stream
  • Send reminder email before 30 mins
  • Send webinar replay email once the Webinar streaming is over

These reminder emails ensure none of your registrant forget about the event & show up live in the Webinar.

WebinarKit can also be integrated with major Email automation tools like ActiveCampaign, Aweber, ConvertKit – to give you more control over Email Automation if you do that too.

WebinarKit Plans & Pricing Review

In these times when most SaaS companies are focused on a monthly recurring payment plan, WebinarKit comes at a one-time price of $57which is definitely a good deal to steal šŸ‘

Keep in mind that the WebinarKit software generates revenue by upselling after this one-time payment. You need to pay extra for various features & features they’ll be rolling out in the future.

But keeping in mind that the based plan offers you unlimited webinar creations, attendees registration & more – I don’t think there’s something to get confused of

  • WebinarKit: $57 (One Time Payment)
  • WebinarKit Pro: $67 (One Time Payment)
  • WebinarKit Chat Simulator: $47 (One Time Payment)
  • WebinarKit Agency: $97 (One Time Payment)
  • WebinarKit Live: $29 a month or $297 a year
  • WebinarKit Live Tier 2: $49 a month or $497 a year

WebinarKit: $57 (One Time Fee)

Features:

  • Automated, Evergreen & Just-in-Time Webinars
  • Webinar Scheduler
  • Automatic Email reminders
  • Customizable landing pages (registration, thank you)
  • Live chat & questions box

WebinarKit Pro: $67 (One Time Fee)

Features:

  • Additional professional registration page templates
  • Built-in Video Hosting
  • Unlimited Bandwidth
  • Engagement handouts & boosting polls
  • Registration page templates
  • Embeddable registration forms
  • One click replay pages
  • Automated handouts

WebinarKit Chat Simulator: $47 (One Time Fee)

This premium add-on helps you drive more revenue by increasing engagements.

Features:

  • Set automated chats (custom text & name) to increase Webinar engagement
  • Include automated CTA’s

This feature add an overall like-live Webinar experience for the attendees.

WebinarKit Agency: $97 (One Time Fee)

If you think there’s money needs to be made in the Webinar industry, you can opt for the WebinarKit Agency plan – that allows you to basically resell Webinar services.

You can find clients & generate revenue by selling your own Webinar services to them.

Features:

  • Turn into a webinar agency by selling Webinar services to your clients
  • You can add upto 25 client accounts
  • Separate client webinar management area
  • Powerful analytics
  • Priority support

WebinarKit Live: $29 a month or $297 a year

As we discussed in this review post, WebinarKit lets you run automated evergreen Webinars.

But if you want to live stream your Webinars, you need to opt for their WebinarKit Live plan.

Features:

  • Let’s you create unlimited live Webinars
  • Priority support

WebinarKit Live Agency: $49 per month or $497 per year

Just like the WebinarKit Agency plan – that let’s you sell automated Webinar services to your clients. This plan lets you sell automated as well as live Webinar services.

Features:

  • Create upto 25 WebinarKit live accounts for your clients
  • Priority support
  • Separate live webinar management console for your clients

Review Conclusion: Is WebinarKit worth it?

WebinarKit has a very attractive offer in the market.

By paying a one time fee (& it has some upsells later on), you’re getting a webinar software for that let’s you create automated evergreen webinars for lifetime.

The software is managed by a skilled team of developers & updated frequently – they’ll keep on releasing powerful features to make WebinarKit a leading webinar building platform for businesses.

One thing many of the marketers don’t like WebinarKit because of too-many upsells, but considering the cost of other Webinar building softwares out there, this is a deal you must steal before it goes/

However, considering the webinar software that lets you create unlimited webinars for litetime, this is a deal you must steal before it goes.

Frequently Asked Questions about WebinarKit

What is Webinar Kit?

WebinarKit is a webinar streaming tool that can be used to create evergreen, like-live, just-in-time, and instant watch webinars in few simple steps. With it’s automation capabilities, you can automate evergreen webinars to bring qualified leads & sales for your business 24*7 – on autopilot.

Is WebinarKit good?

Yes, WebinarKit is a powerful webinar building platform to build automated evergreen webinars & run them on autopilot. However, the software has many upsells & you cannot stream Live webinars in the basic plan

How do I use WebinarKit?

WebinarKit is super easy to use. You just need to follow the Webinar setup wizard that asks you details & content of the Webinar.

Recommended Read: Best Webinar Platforms for 2022 & Beyond

Source & Citations:

Categories
Dropshipping

Spocket vs Oberlo: A Quick Comparison Done For You

Stuck at what to choose between Spocket & Oberlo for your next dropshipping campaign? This article has got you covered.

While strating a dropshipping store is easy, making it profitable isn’t as there are many aspects that must be take care of:

  • Brand Identity
  • The product quality
  • Store building & products creation
  • Shipping timings
  • Suppliers terms & conditions
  • Marketing strategies
  • Budgeting & Sourcing

& much more..

With this much amount of work to do, technology & tools have always helped us out to save our time & keep ahead.

Two such tools are Spocket & Oberlo, that help dropshipping entrepreneurs source & import quality products from the marketplaces to their store, whilst also managing other tasks like inventory management, order fulfillment, analytics, reporting etc.

Using these super cool marketplaces-cum-tool definitely helps you save time & become smart with your dropshipping campaigns.

But, amongst Spocket & Oberlo, which one to choose?

If you are unsure, continue reading this blog & choose for yourself as both of these tools have their own pros & cons.

Spocket vs Oberlo: A Quick Comparasion

Spocket & Oberlo: About the Tools, Features Overview & Pricing

About Spocket

Launched in 2017, Spocket is a platform that offers high-quality dropshipping products, whilst also enabling various dropshipping business operations such as products importing, orders fulfillment, sales management & much more.

Spocket can be integrated with popular store builders like Shopify, WooCommerce, BigCommerce, Wix, Felex, Ecwid, Squarespace, Square, AliBaba, AliScraper & KMO Shops.

Spocket Features:
  • Product Marketplace: Spocket is primarily a product marketplace that quality dropshipping product suppliers registered from all across the Globe – primarily from the US & EU.
  • Wide Range of Product Catalog: Spocket has wide range of caterogies & huge number of products to choose from & the numbers are increasing by each passing day
  • Store Integration: Spocket can be intergrated with Shopify, Wix, WooCommerce, BigCommerce, Felex, Ecwid, Squarespace, Square, Alibaba, AliScraper & KMO Shopes
  • Products Importing: You can easily import product from the Spocket marketplace to your store directly in a matter of few clicks
  • Product Inventory is synced automatically
  • Sales Analytics & Tracking
  • Order Fulfilment
  • Order Sampling: You can order samples from supplier for testing product & product photography.
  • Global Shipping: Spocket deliver items globally.
  • Branded Invoicing option available
Spocket Pricing

Spocket has 7 days of free trial but you can only view the catalog of products in this.

About Oberlo

Launched in 2017, Oberlo is one of the most popular yet free tool for dropshipping businesses to import products directly from AliExpress to their Shopify store.

Oberlo Features:

  • Product Marketpalce: Unlike Spocket which has it’s own marketplace, Oberlo is connected with AliExpress.
  • Store Integration: Oberlo only works with Shopify.
  • Products Importing & Customization: You can import products from AliExpress to your Shopify store – and customize them.
  • Product Inventory is synced automatically
  • Orders Fulfillment & Tracking
  • Sales Analytics & Tracking
Oberlo Pricing

Store Integration: Oberlo is only for Shopify while Spocket works with Major Platforms

Integrating/connecting your dropshipping store with a product sourcing marketplace is crucial because this allows you to streamline various tasks & save you time, such as:

  • Product Importing
  • Real-Time inventory tracking
  • Orders Fulfillment

& more…

Not all stores are built with Shopify, and Oberlo integrates only with Shopify – therefore, Oberlo is not a solution for everyone.

On the other hand, Spocket integrates with several popular store building platforms like:

  • Shopify
  • AliScraper
  • Wix
  • Squarespace
  • WooCommerce
  • Ecwid
  • BigCommerce
  • Felex
  • Alibaba
  • Square
  • KMO Shops

Spocket vs Oberlo: Which is Better in terms of Products Quality?

Products quality is vital for your dropshipping business. To be more scalable in your dropshipping business – you must sell quality products.

Nowadays, it is pointless to compromise with products quality as there are major downsides to it, just to mention a few:

  • Selling poor quality products impacts consumer trust – which decreases customer retention rate & brand value
  • You attract negative reviews to your online presence – that hurts your conversion rate
  • People often return bad quality products – the impacts your revenue & you face some loss on each return order

With that being said, let’s understand how Spocket & Oberlo differs in terms of product quality:

Products Quality on Spocket

When using Spocket, one doesn’t need to worry about the products quality as the Spocket suppliers are vetted – Spocket carefully produce suppliers for their platform; And hence, the products quality on this platform is almost always better and not a concern for dropshippers.

Products Quality on Oberlo

Since Oberlo is connected with AliExpress – products quality might be an issue sometimes – or manytimes. When using Oberlo, you need to carefully pick a product based on products rating/reviews, supplier profile & other factors.

In short, product quality is not guaranteed when using Oberlo.

Shipping, Processing & Delivery Times: Does Spocket has Fast Delivery Times than Oberlo?

Delivery timings are crucial for your dropshipping business – very crucial. It’s worth noting that the shorter the delivery times – the better are the sales.

A poor delivery experience makes a consumer abandon your brand/services.

84% of customers will not return to a retailer after one poor delivery experience.

Convey

On the top of that, you should know that offering faster delivery times not only improve the conversion rate, but can also be a profitable option if you charge consumers for fast delivery – if they want – but you need to do it very strategically.

To stay in the long run with your dropshipping business, it is very important to focus on delivery good delivery experience to consumers.

Oberlo Delivery Timings

Since Oberlo is connected with AliExpress – the delivery timings are usually on a higher side & this really sucks. With Oberlo, you can expect a delivery in 7-10 business days or more.

There are chances that your consumers might experience a poor delivery service – when using Oberlo.

Spocket Delivery Timings

Spocket suppliers are very clear about the delivery timings & they often deliver the product within 2 to 5 days if your target audience is based in the US (or a country where the product supplier/manufacturer belongs to).

Spocket also has various delivery options to choose from – pay extra & get fast delivery.

Using Spocket also ensures that you’re providing consumers with an accurate estimation for product delivery – that too is very important –

Receiving an accurate ETA is important or very important to 83% of consumers

Localz

With that being said, Spocket is a better option to go for when considering the product delivery experience.

Categories & Product Catalog: Oberlo Wins Here

Oberlo wins the lead here because it is connected with one of the Worlds largest marketplace – AliExpress.

AliExpress is a hub for sourcing products at cheaper prices & it has tons of product categories to choose from.

Hence, you get more fliexibility with Oberlo when considering product catalog/categories.

On the other hand, Spocket is an independent marketplace – which is definitely not small – but doesn’t stand a chance when compared with Oberlo.

Hence, choosing Spocket may be a concern for dropshippers who are more focused on testing various different products across different categories.

Which is Better Spocket or Oberlo?

With both Spocket & Oberlo having their own pros & cons – you should be choosing a solution that better suit your needs.

Keep in mind that Oberlo works only with Shopify.

So if you are or want to use WooCommerce for Dropshipping, then Spocket will work for you.

If you ask me, I’d prefer Spocket over Oberlo because Spocket is focused on improving critical aspects of the dropshipping business, including:

  • Improved quality of products
  • Lowered Shipping times
  • Hassle-free & clear return/refund policies
  • Higher profit margins
  • Easy store integration with major store building platforms, including Shopify
  • Order sampling options
  • Branded invoicing options

Some Frequently Asked Questions

Can I use Oberlo & Spocket at the same time?

Yes, but it would be hard to track analytics & manage sales since you need to collate final data from both the platforms

Is Spocket conntected to AliExpress?

No, Spocket onboard suppliers after a strict vetting process so as to deliver only quality products. Oberlo is connected to AliExpress.

Categories
Email Marketing Product Reviews Resources & Tools

ActiveCampaign Review: Is it the smartest Email & Marketing Automation tool?

Having tested & reviewed various marketing tools, I count ActiveCampaign amongst my top-notch choices.

This tool has powerful features that can be used to automate various marketing & sales processes for your business, whilst also allowing you to connect with potential & existing customers without sacrificing the personal touch.

Yes, without sacrificing the personal touch.

You can literally customize & personalize the entire customer journey using features like automation, segmentation, conditioning & much more that we’ll discuss down in this review guide.

When such powerful features are combined together, solves a lot of complex problems for your business, many problems for which you need to rely on third party paid solutions.

..for example, many eCommerce store rely on third party tool to implement the cart abandonment feature on their store – a feature that can be achieved by ActiveCampaign too.

No matter what business or industry you’re into – ActiveCampaign is an ideal marketing solution for you if:

  • You wish to automate big part of marketing & sales processes like Email Marketing.
  • You want to build a system that works on Auto-Pilot: automate process that nurture & convert leads for you.
  • You want to create system & processes that triggers based on customer behaviour with your website, conversation over chatbot or engagement on your emails
  • You don’t want you & your team to not waste time on simple tasks – that can be automated

Not to mention, ActiveCampaign is the #1 tool for email & marketing automations.

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing solution for customer experience automation various sales & marketing processes

ActiveCampaign is an all-in-one marketing software for customer experience automations – combining various sales & marketing processes like email marketing, omni-channel marketing, sales automation, CRM & more.

What is ActiveCampaign Good For?

  • Marketing Automation
  • WorkFlows Automation
  • Personalisation
  • User Journey Customization
  • Sequencing

Is ActiveCampaign a good email marketing service?

Yes, ActiveCampaign boasts a lot of features like marketing automation, site behavioral tracking, user journey customization based on conditions & segmentation, and more.

These powerful features when integrated, complements your marketing efforts so you can build outstanding campaigns.

ActiveCampaign Review: Features & Capabilities

1. ActiveCampaign has an Impressive Email Deliverability Rate

Email Deliverability is the likelihood of your emails getting delivered in the “primary inbox” folder of the recipient, rather than landing in “spam” or “promotions”.

All your efforts go in vain if the mails aren’t reaching the receiptent primary inbox.

This is where, ActiveCampaign steals the deal – this tool has an impressive email deliverability rate.

Takeaway Tool: You can use this free email deliverability tester tool to check your server’s email deliverability.

2. ActiveCampaign Offers Powerful Automation Features

Powerful automation features + easy to use interface makes ActiveCampaign the #1 marketing automation tool in the market.

The tool offers incredibly powerful automation capabilities – that you can leverage within email marketing, website messaging, sales pipeline/funnel creation & many more business processes.

You can literally not only personalize emails or site-messages, but also automate the entire user journey – that too based on what the contact is doing.

This helps your business offer a fluid customer experience.

Above us an example image of the “if-else” conditioning – a very powerful automation feature – that allows you to split customer journey based on various actions taken by user.

Below is an example of an email sequence – that’s triggering emails based on timings to achieve the highest open rate.

Another popular feature you can utilize with ActiveCampaign’s automation capabilities is the cart abandonment feature.

Cart Abandonment is a term used when a visitor abandons your eCommerce store website without taking the desired action – of purchasing items that was added in the cart.

With ActiveCampaign, you can achieve this feature too – creating a system that sends email to users who added items to the cart but didn’t made a purchase.

3. Site-Messaging

What’s better than initiating a chat with website visitor.

How about triggering messages to the only relevant website visitors – whose behaviour shows they might be interested in hearing / buying from you?

Or simply automate a chat & ask them if they may have any questions in mind?

ActiveCampaign allows businesses to leverage site messaging (or chatbot) feature wherein you can customize & automate coversations with website visitors – that too based on visitor’s action & behaviour.

ActiveCampaign has made this easy – let’s see a few ways how this tool helps:

Automate Chats & Generate Leads

Share Business Updates or Announcements – You can put relevant site messages across any or every pages.

Initiate Engagement & Qualify Leads – Engaging with website visitors to see if they’re still interested.

Personalize & Add Human Touch

Call to Action or Other Marketing Announcements

In short, you can offer a more personalized & better user experience with this feature.

Not only this, you can also segment these leads by adding tags to them – based on various behavioural actions; and then automate further communication with them.

All the leads (emails & other information) collected via chats are saved into an easy to use interface – that you can review anytime without missing any important information.

Various features (automation, segmentation, personalization) when combined with Chatbots helps businesses develop robust relationship with customers.

ActiveCampaign also has iOS & Android mobile apps that can be used to instantly respond to queries & chats.

4. Segmentation is easy with ActiveCampaign

Another super powerful feature that ActiveCampaign offers is the data segmentation feature that allows you to segment your contact list based on various parameters.

Segmentation plays a huge role in delivering the right marketing message to the right consumer – at the right timings.

With segmentation, you can customize your marketing content so that it feels more personal to the user – and this makes them more likely to engage or purchase from you.

In Email Marketing, segmenting your list correctly would bring in huge benefits.

Gone are the days when marketers used to send the same emails to everyone on their list. Now is the time for personalization & deliver content that the recipient is more likely to see.

Don’t forget that when you segment the data correctly, you also improve some important KPIs such as open rate, click rate

How would that be possible? How ActiveCampaign data segmentation feature works?

Data segmentation might feel overwhelming – but becomes bit easy while working with ActiveCampaign. You can segment audience based on various parameters like:

  • Contact Details: Email, First & Last Name, Phone, Organization, Date & Time Subscribed, IP Address, Total Conversion Value
  • Custom Fields: Any custom fields you’ve created in the newsletter or other lead generation forms
  • Actions & Inactions: Has clicked / not-cliked on link, Has opened / unopened an email, Has / Hasn’t shared or forwarded Email, Has / Hasn’t Replied, In / Not in list, Has / Hasn’t Sunscribed
  • Geographical Location: Country, State, City, Zip, Area Code
  • On-Site Behaviour & Events: Has / Hasn’t visited, was referred from, visiting device, total page visits & total website visits
  • Deal attributes: Has deal with status, Has deal in stage, Has deal with value, Has deal assigned to, Has total number of deals, Has total number of open deals, Has total number of lost deals, Has total number of won deals, and Has deal with title.
  • Based on Attributions:  Has source, Does not have source, Has medium, Does not have medium, Has campaign, Does not have campaign, Has term, Does not have term, Has content, and Does not have content.

Tagging Feature

ActiveCampaign has a tagging feature that allows you to create custom tags that you can stick with emails. Later on – you use these tags to segment email list based on custom tagging.

The best part is that you can set auto-addition of these tags based on specific actions a user takes.

Example, when a visitor submits his information via free offer lead magnet form, I’d custom tag that subscriber with a tag “Downloaded Free Offer”.

Similarly, if I run an eCommerce store, I’d add a tagging trigger any of my Look at some example screenshots below:

When you start using the tool & it’s automation features, you’d come across many opportunities to get good ROI on you makreting efforts.

Once you’ve enough data after segmentation, you can send email content based on user behaviour keeps the customer happy. .

5. Landing Page Builder

ActiveCampaign also has a landing page builder that works pretty similar to other landing page builders consisting of

  • Customizable Sections, Columns, Blocks
  • Drag & Drop Elements
  • Customizable Elements & Components
  • Call to actions / buttons.

and all other stuff that you expect from a landing page builder.

You can also add custom codes (Google Analytics, Facebook Pixel, Google Adwords) & add meta data (favicon, custom URL, Title, Description) to improve SEO if you want the landing page to be found by Google or major search engines.

Also, if you want to add a cookie message & banner, you can do that via ActiveCampaign.

ActiveCampaign also has a wide range of pre-built templates that you can directly import & customize as per your requirements.

6. Subscription Forms Builder

ActiveCampaign allows you to create beautiful & customizable subscription forms of various different types:

  • Inline Forms
  • Floating Box
  • Modal Pop-up
  • Floating Bar

You can add your own custom fields & change the form design.

When these subscription forms are integrated with other marketing automation features, you’re likely to convert more leads captured via these forms.

7. Website Tracking & Analytics

Website tracking is a powerful technology feature to leverage.

Analytics solutions, such as Google Analytics, give you statistics about your website activity. It is aggregated data that is meant to identify trends and issues with your website.

How is ActiveCampaign tracking different from analytics solutions like Google Analytics?

Analytics Solutions like Google Analytics tell you the website usage to identify trends, user-activity & issues with your website.

On the other hand, modern tools like ActiveCampaign – when integrated with your CRM collects insights & lets you analyse what an individual contact is doing on your website. The insights collected can then be used to create personalised experience to the right user at the right time.

This site tracking feature when combined with marketing automation & behavioural data, helps you can automate various marketing/sales processes that triggers based on user’s behivour at your website.

Example –

  • Trigger automations when a contact views your services page
  • Trigger a message with a coupon code to contacts who viewed product page(s) of your site but didn’t make a purchase

& much more.

8. Analytics & Reporting

ActiveCampaign provides you with some pretty cool reporting reporting types to help you with insights for the better analysis & improvement of your campaigns.

Here is an overview of data that you can see in the reports section of ActiveCampaign:

Campaign Reports – In this report section, you can see a list of all the campaigns you’ve sent out with few metrics like

  • Open rate
  • Clicks or Engagement Rate
  • Forwards
  • Unsubscribers
  • Bounces
  • Unopened Emails
  • Link CLicks
  • GEO Reports –
  • Email Clients –

You can also check the daily & hourly open trend graph of data to adjust your campaign timings in order to achieve the best open rates & improve ROI.

Automation Reports – Once you build some automations, you can track how these automations are doing.

Goals Reports – Gives you insights on your conversion rates & goals completion

Contacts Report – This report tells you about how your contacts are doing. Basically it gives you insights on your contacts growth in few metrics like:

  • Contacts growth percentage
  • Average contact growth per day
  • Unsubscribed Contacts
  • Active Contacts

Custom Reporting

With ActiveCampaign, you can also create custom reports for your business, however, that comes at the high-tier plans & useful for businesses who has large database & relies heavily on data.

9. ActiveCampaign Sales CRM

ActiveCampaign comes with powerful features like automation, email marketing & much more, and to complement these features, the tool comes with a powerful built in Sales CRM.

Different businesses can leverage this tool based on different use cases – such as managing current clients or keeping track of fulfillment.

Most people love ActiveCampaign CRM because of it’s simplicity & vast customizations.

With impressive data segmentation & marketing automation capabilities, it becomes smooth to build a sales pipeline using ActiveCampaign CRM.

In addition to that, the CRM also ensures a smooth workflow within your organization as well. You can add your team members & they can easily access CRM using their login credentials.

10. Lead Scoring by ActiveCampaign

Another impressive thing you can do with ActiveCampaign is assigning scores to each of your customers – based on how well they’re engaged with your business.

What is Lead Scoring?

Lead scoring is a methodology used by sales & marketing departments to identify which leads (contacts) are ready to buy & who needs further nurturing – based on some scores you assign to each lead. which you can plan out your sales pipeline & marketing strategies effectively.

This is done by assigning scores (adding & subtracting) to your contacts, based on various actions they take with your business & the total amount of score for a contact determine it’spotential value for your business.

By implementing this lead scoring methodology with ActiveCampaign, you assign points/scores to your contacts – based on a various actions they take with your business like:

  • Opens Email
  • Engage with Email
  • Reply to Email
  • Visit Sales page
  • Visit checkout page
  • Make a sale
  • Replies to your email

.. and much more.

And finally, the total amount of points for a contact tells you how potential & valuable the contact is for your business – based on which you can plan out your sales pipeline & marketing strategies by segmenting contacts based on these scores.

  • Contacts with high score/points = potential customer & more likely to purchase = or say, a hot lead
  • Contacts with less score/points = less interested customer & need further nurturing = or say, a cold lead

I hope you’ve got an idea behind this lead scoring methodology for businesses.

For example, Ecommerce Stores can reward certain customers with discounted codes when their points reach a certain value

Image Courtesy: SendInBlue

Blogging businesses can refresh their email list to people only who are engaging with newletter – based on scores assigned by opening an email, clicking on email links and more

Now how you’d implement this Lead Scoring methodology via ActiveCampaign for your business – depends on your business type, goals & objectives.

11. Implement Omni-Channel Marketing with ActiveCampaign

Omni-Channel marketing is connecting & engaging with customers via various different channels – to offer a more convenient & seamless experience.

This adds up to the overall good brand experience.

With advanced tools like ActiveCampaign, you can easily integrate omni-channel marketing strategy to your business.

Email Marketing

ActiveCampaign, being one of the most popular tool for email marketing allows you to:

  • Broadcast Emails: You can create and run a simple one-email marketing campaign to anyone & everyone on your list
  • Setup Triggers for Emails:
  • Setup Email Autoresponders:
  • Create Email Funnels:
  • Schedule Emails:

With all feature being implemented with the power of automation

WhatsApp Marketing

WhatApp is another popular instant messenger tool used by over 2 billion people worldwide. (Source: Statista)

That means you’re missing money on the table if your customers or potential customers can’t reach out your business via WhatsApp.

With ActiveCampaign, you can pair up with WhatsApp to offer.

  • Seamlessly connect with customers
  • Broadcast messages
  • Automate Message
  • Customize & personalize user conversation

& more..

Similarly, you can integrate & utilize other possible communication channels like Facebook messenger, text messaging, website chatbot & more with ActiveCampaign – so they all work in sync and your brand stays one click away from your customers.

12. Type of Campaigns you can create with ActiveCampaign

Campaigns are the heart of of ActiveCampaign! It’s in the name as well.

With ActiveCampaign, you can create 6 different types of campaigns (as of 2022):

  1. Standard: Used to send a regular & one time email campaign. Or say, broadcasting. You can use this campaign type if you don’t want automation in this email funnel & just wanted to share a single email. For example – a discounted sale.
  2. Automated: Used to create custom sequences of emails based on various actions taken or conditions. As we discussed above in this article.
  3. AutoResponders: Used to send one time email to contacts that triggers if someone subscribe or take desired action. Example – Newsletter welcome email
  4. Split Testing or A/B Test: Used to compare compare various version of your email content (subject line, email content, etc) to test what works best for your goals.
  5. RSS Triggers: Used to automatically deliver new content to your subscriber base whenever your RSS based feed is updated.
  6. Date Based or Scheduled: Used to schedule messages based on dates set. Some simple campaigns can be “send on birthday, anniversaries”

13. Integrations are easy with ActiveCampaign

If you wish to go with ActiveCampaign as your email marketing tool, you don’t have to worry about integration.

ActiveCampain integrates with almost every popular & most of the third party softwares, CRM, CMS & more.

They’ve mentioned integration availabiaround over 860+ apps, you can connect with the tools that make the most sense for your business

If you’re a developer or have one in team, you can leverage their API docs to get a deeper understanding with fleibilties of this tool.

In worst case, if you mess up somewhere, their quality support team is ready for paying customers.

14. Cart Abandonment Feature for eCommerce & Other Businesses

This feature is worth giving a mention because is very important for many businesses, mostly the eCommerce sellers.

Did you know that the average cart abandonment rate across all industries is ~70% (Verified Source: )

For Mobile users, it’s even higher ~86%.

That’s why it’s important to not miss money on the table & try to re-engage abandoned customers.

This process is known as Abandoned Cart Recovery – t

15. Other Remarkable Features of ActiveCampaign that Businesses should know

OmniChannel is Easy with ActiveCampaign

For businesses, data management becomes tuogh as the business increases.

In order to hassle-free connect with customers across many channels, ActiveCampaign is a good tool because your data is with this tool so using all other channels become easy.

As they say, with ActiveCampaign, you can offer a fluid experience through the customer journey

Only Pay for Active Customers

This value offered by ActiveCampaign might interest you!

While most of the email marketing tools charge you based on your email list, ActiveCampaign only charges you for the email subscribers who’re engaged & segmented as active on your list.

Pause the Campaign & Billing – and Resume when Needed

When you’re running campaigns very occasionally, there may be time when it’s better to pause the billing.

If you don’t like being charged for the month you’ve rarely used the tool, just pause the campaigns & billing, and you won’t be charged for that time period

Free Migration Services

For businesses, the decision for migrating data & switching to another email service might feel technical.

With ActiveCampaign, you need to worry less for that.

If you stuck somewhere or have no idea for switching to another email service provider, just raise a query & wait for one of their representative to help you out.

They’ve a remarkable support team I must say!

Business Onboarding Support & Training

ActiveCampaign tried their best to educate you about ActiveCampaign & how to make the best use of it’s automation & marketing capabilities.

If you sign up for with ActiveCampaign, you’d be invited to pre-recorded webinars, training videos & resources to help you understand why you should leverage marketing automation in your business & how ActiveCampaign suits almost all of your automation needs – to deliver the best possible customer experience.

ActiveCampaign Plans & Pricing Review

Good Things come at expensive prices!

Remember that ActiveCampaign is not just an email marketing tool – but it’s much more than that – as discussed in the article.

ActiveCampaign pricing may be on a higher side for some, but keeping in mind the features & capabilities this tool offers, it is worth investing & giving ActiveCampaign a try.

What’s good to know is that, unlike other software providers that provide advanced functionalities on higher plans, ActiveCampaign offer it’s most important feature “marketing automation’ in all of its plans.

If you’re a business starting with Email Marketing or wanna try Marketing Automation, you should definitely explore this Lite plan that comes with necessary marketing features – including the most important ones.

  1. Lite Plan ($15/month) – Best for small businesses or if you’re just starting with email marketing & marketing automations. Some of the basic features you can use in the Lite plan are: send newsletters, email marketing, marketing automation, email designer, access to email templates, autoresponders & more.
  2. Plus Plan ($70/month) – This plan include more features like automations mapping, CRM, sales automation, lead scoring & more.
  3. Professional Plan ($187/month) – As we move to the higher plans, you can use advanced features like Split automations, one-to-one email automation, site messages, predictive content & messages sending, web personalization etc
  4. Enterprise Plan ($323/month) – This plan boasts all the features that ActiveCampaign has to offer.

For the full breakdown of features & price comparasion of different plans, you can visit here.

When various features like automation, segmentation, email marketing work together, you can create outstanding marketing campaigns – that delivers a personalized & fluid customer experience.

.. and that’s why ActiveCampaign has “Campaign” in it’s name!

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